Casual Articles - Business

Oxford Calling: My Interview Experience With Oxford University
It’s a norm for British top universities to conduct interviews with their candidates prior to admission. For most of the universities the interview merely becomes a formality because the admission decision would be based on your college tutor’s report and your result prediction. But for some high profile universities such as Oxford and Cambridge, the interview can become the determining factor that would decide your entry there

looking around us of companies which, having thought they had “made it”, suddenly have been thrown into hot water through changing markets, changing economic scenarios and changing business structures. These are all marketing issues that need to be constantly monitore

Home Builders and Remodelers - Two Simple, Low-Cost Profit-Building Strategies
In a previous article (How One Builder "Made the Most Money I've Ever Made") I wrote how a builder dealt with his resistance to raising prices and properly charging for all the work he performed to create his most financially successful year ever.The one of the greatest points to that article is those changes came at little-or-no cost to him, neither in time or money. Virtually all the increa

Why is it that most companies really only think about marketing when their backs are against the wall? Driven by declining sales or slow growth, changing patterns in their (or their customer’s) buying behaviours and /or increasing competition, suddenly the penny drops! Marketing – oh yes maybe I should try that!

I know we all mean well but as human beings we are not good at consistently driving for stretch or continuous improvement. We all know what we should have been doing but somehow there just wasn’t enough time in the day. And the days turned into weeks, which somehow, turned into months!

Marketing is not a department within the business and, I believe, it is also not so much about what we do as it is about “how we consistently do it!”

I’ve come to the conclusion that the old adage “a rolling stone gathers no moss” is as true in business as it is in life generally. Somewhere in our genetic make-up we are all pre-programmed to strive for that day when we can pull back and relax having “made it”. There are many examples we can find by looking around us of companies which, having thought they had “made it”, suddenly have been thrown into hot water through changing markets, changing economic scenarios and changing business structures. These are all marketing issues that need to be constantly monitored

Pioneering a New Internet Industry
Internet Video is leading the way to Internet Television. The status quo is changing in the entertainment industry. No longer will the ole boy network control such a huge potential for profits. Now, thanks to broadband Internet Access and video technology, an entirely new industry is being created. That industry is Internet Television.Innovative entrepreneurs have found ways to create and produce television for the I

! Marketing – oh yes maybe I should try that!

Marketing is not a department within the business and, I believe, it is also not so much about what we do as it is about “how we consistently do it!”

Inexpensive Ways To Market Your Photography Business
You do not need a huge marketing budget to effectively market your photography business. Here are a few low-cost ways to get started:1. Display your work. This is one of the best ways to market your business. Approach stores, doctor’s offices, dentist offices, florists, wedding shops, children’s boutiques and toy stores, maternity shops, etc. about displaying your work in their place of business. They may be willing

ay. And the days turned into weeks, which somehow, turned into months!

Marketing is not a department within the business and, I believe, it is also not so much about what we do as it is about “how we consistently do it!”

Quickbooks Premier: A Notch Above the Rest
For those who have tried and enjoyed Quickbooks Basic but find they need more advanced features to keep track of and to grow their business, there is Quickbooks Premier, which is designed to organize more complex transactions and records, and to individualize features to fit different types of businesses. Like Basic Quickbooks, you can pay and keep track of payments, write checks, keep track of customers, sales, inventory, writ

e old adage “a rolling stone gathers no moss” is as true in business as it is in life generally. Somewhere in our genetic make-up we are all pre-programmed to strive for that day when we can pull back and relax having “made it”. There are many examples we can find by looking around us of companies which, having thought they had “made it”, suddenly have been thrown into hot water through changing markets, changing economic scenarios and changing business structures. These are all marketing issues that need to be constantly monitore

Performance Appraisal - Ten Stupid Things Managers Do To Screw It Up
Performance appraisals aren't fun. But a lot of the time they are agonizing because managers do really dumb things, ending up destroying a process that is important to everyone (or should be). Appraisals are always going to be a little bit stressful for everyone, but these errors guarantee that the point of appraisals -- improving performance, is lost in the shuffle.Stupid Thing #1: Spending more time on performance a

What can we do to ensure that in the good times we are using our energy to prepare for the rocky road that is sure to be just over the horizon? And, for those of you who are currently within the mounting storm, what can you do to minimize your risk?

I think there are a few fundamental blocks that need to be core to any organization:

1. If you are the captain (of the company, the dept or the team) you must be up on the bridge and not constantly in the engine room. If you are down shoveling the coal you cannot be checking for the icebergs!

2. Open your mind! It is not “their” problem, your future is not in “their” hands and it is not “their” fault! Start by looking inward in order to ensure your personal marketing is in order!

3. Create time to check for operational excellence. No amount of marketing can cover for poor products/services, slow turnaround time, procrastination, inefficiency or lack of care by the service delivery team.

4. Surround yourself with people who love challenge, push the limits and think outside t

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Managing diversity isn’t just a moral and legal obligation, it can present tangible business benefits as well. What is diversity? We in the UK are fortunate to live in a country which is rich in the ...

Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over-designed, they can become more artistic than motivational, obscuring the sales message. If over-written, they can become over-subtle or over-cute. Certainly, some of the best ads ever created are clever and visually arresting; but good ads must also sell.

Many companies think that Customer Service is simple and indeed it could be argued that good service is simple from the customer's perspective. But a proper customer service strategy is hardly simple. You must take stock of your entire organization and find out all the points where your company interacts with your customers.

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