Tags |
|
|
Links |
|
|
Casual Articles - What Exactly is It that You Sell in Your Small Business? Why a Wrong Answer is Costing You Money
Copyright 2006 Dr. Eileen Silva“Conference calls are too expensive.” “I don’t have the money to attend the conference.” “I can’t afford to advertise.” “I’m not making the money John (or whoever) is making, so I’m not able to do X, Y, Z.”I’ve heard a l
Starting to get the picture? So, what exactly do you sell again?
Small business owners often get all mixed up in selling the features and benefits to their clients rather than the true value to the client. If you knew this already, congratulations, if you not only know this but you’re marketi
1. Get descriptions of the people coming in for appointments. When you recognize them you can say, “Welcome in Mr. Jackson! Have a seat and Steve will be with you shortly.”2. Get business cards, nametags and nameplates with cool job titles. For example: “Fi
Answer out loud if you need to, “What is it that you sell?” I’ll bet you that you’re wrong!
Chances are, 86% of the small business owners that answer this question are going to provide an answer that is severely limiting their ability to gain more customers, more market share and more revenue. Are you one of those people?
Let’s take a quick look at some right and wrong answers, for example, you are a(n):
1: As an accountant you think you sell tax services – ouch, not what you want to say
As an accountant you really sell peace of mind, time, hassle and frustration savings, avoiding the dreaded audit, and expert knowledge that will help your clients get back as much money as possible from the government.
2: As a personal trainer you think you sell workouts to clients – oh that’s not good
As a personal trainer you really sell the feeling of looking better, feeling better and performing better in life. You are selling a whole new lifestyle and a whole new person. You help clients move through life with more strength and less pain. You are selling self-esteem, confidence and even a little sex appeal.
3: As a computer tech you think you sell computer trouble shooting – stop the bleeding
As a computer tech you really sell increased productivity with a faster, smoother running machine, security that the computer is virus free, security that the irreplaceable data is backed up and secure, expertise in helping to provide your clients with invaluable advice on what technology to invest in.
Starting to get the picture? So, what exactly do you sell again?
Small business owners often get all mixed up in selling the features and benefits to their clients rather than the true value to the client. If you knew this already, congratulations, if you not only know this but you’re marketi
In Part 1 of setting up a new Nursery we looked at how important researching the Nursery market was along with making sure you get your finances right from the very beginning.This next instalment will deal with 2 further issues that anyone looking to open thei
Let’s take a quick look at some right and wrong answers, for example, you are a(n):
1: As an accountant you think you sell tax services – ouch, not what you want to say
As an accountant you really sell peace of mind, time, hassle and frustration savings, avoiding the dreaded audit, and expert knowledge that will help your clients get back as much money as possible from the government.
2: As a personal trainer you think you sell workouts to clients – oh that’s not good
As a personal trainer you really sell the feeling of looking better, feeling better and performing better in life. You are selling a whole new lifestyle and a whole new person. You help clients move through life with more strength and less pain. You are selling self-esteem, confidence and even a little sex appeal.
3: As a computer tech you think you sell computer trouble shooting – stop the bleeding
As a computer tech you really sell increased productivity with a faster, smoother running machine, security that the computer is virus free, security that the irreplaceable data is backed up and secure, expertise in helping to provide your clients with invaluable advice on what technology to invest in.
Starting to get the picture? So, what exactly do you sell again?
Small business owners often get all mixed up in selling the features and benefits to their clients rather than the true value to the client. If you knew this already, congratulations, if you not only know this but you’re marketi
Showing your employees or other people in your work life that you care is important, and you can purchase executive business gifts, like those found at online for this purpose. However, there are some instances when you may not be sure if executive business gifts are
2: As a personal trainer you think you sell workouts to clients – oh that’s not good
As a personal trainer you really sell the feeling of looking better, feeling better and performing better in life. You are selling a whole new lifestyle and a whole new person. You help clients move through life with more strength and less pain. You are selling self-esteem, confidence and even a little sex appeal.
3: As a computer tech you think you sell computer trouble shooting – stop the bleeding
As a computer tech you really sell increased productivity with a faster, smoother running machine, security that the computer is virus free, security that the irreplaceable data is backed up and secure, expertise in helping to provide your clients with invaluable advice on what technology to invest in.
Starting to get the picture? So, what exactly do you sell again?
Small business owners often get all mixed up in selling the features and benefits to their clients rather than the true value to the client. If you knew this already, congratulations, if you not only know this but you’re marketi
A couple of weeks ago, I was attending a networking event and was asked by an accessory store owner whether I thought it was a good idea for her to attend a luncheon with senior women. Her accessory store sales jewelry, belts, scarves, and handbags. When your target
3: As a computer tech you think you sell computer trouble shooting – stop the bleeding
As a computer tech you really sell increased productivity with a faster, smoother running machine, security that the computer is virus free, security that the irreplaceable data is backed up and secure, expertise in helping to provide your clients with invaluable advice on what technology to invest in.
Starting to get the picture? So, what exactly do you sell again?
Small business owners often get all mixed up in selling the features and benefits to their clients rather than the true value to the client. If you knew this already, congratulations, if you not only know this but you’re marketi
Since starting my Virtual Assistance practice, and after 24 years in corporate America, I keep coming back to the question: Why doesn’t Virtual Assistance also work for larger corporations? I don’t have an answer to that question, but I have come up with se
Starting to get the picture? So, what exactly do you sell again?
Small business owners often get all mixed up in selling the features and benefits to their clients rather than the true value to the client. If you knew this already, congratulations, if you not only know this but you’re marketing it as well – you’re really ahead of your competition!
If you need help in this area, call me at 480.391.0704 and let's talk about how to get your marketing materials to say what you REALLY want them to say.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/28117/casualarticles-What-Exactly-is-It-that-You-Sell-in-Your-Small-Business-Why-a-Wrong-Answer-is-Costing-You-Money.html">What Exactly is It that You Sell in Your Small Business? Why a Wrong Answer is Costing You Money</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/28117/casualarticles-What-Exactly-is-It-that-You-Sell-in-Your-Small-Business-Why-a-Wrong-Answer-is-Costing-You-Money.html]What Exactly is It that You Sell in Your Small Business? Why a Wrong Answer is Costing You Money[/url]
Related Articles:
Do You Make a Good Impression - 10 Tips to Make Sure You Do - Part 2
Bookmark it:
|