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Casual Articles - 5 Marketing Moves for Business Success
When I met my husband Blair Osborn in 1975, I had no idea that our chance encounter would fuel a 30-year partnership in life and business.As marriage and business partners, we understand that stress, aches, pains, and other consequences of busy lives give us all pause to seek more relaxation and rejuvenation in our lives. Making time for both is essential for us and the customers we are committed to serve.Through countless ups and downs over the years, there are several skills vital to the smooth functioning of any partnership. In no other endeavor is it more important to understand and master these skills than in a business relationship with your spouse. To follow are our hard won lessons that will serve others seeking to get into business with a marriage partner without sinking either the marriage or the business in the process.Commitment is the cornerstone. When Blair and I started our business, most people thought we were crazy. Still, we remained committed to our mission and vowed to stay with it. We quickly discovered that running a business required knowledge and resources we hadn’t yet acquired. We were generalists on a straight up learning curve to acquire instant expertise in everything.Our success also required a large amount of start-up capital. Acquiring these funds was risky and stressful. Other obstacles like emerging competition could have easily prompted us to throw in the towel, yet our commitment kept us afloat. Woody Allen once quipped that 80% of success is just showing up. Blair and I always show up, and that continues to make the difference, no matter what the circumstances.Trust combats confli
Move 1: Move Up
Want to try something different? The next time you’re speaking with a prospect, when the question of price comes up, DOUBLE your normal price and see what happ
As with any other organization, franchisors need to look for certain characteristics in applicants to determine if he is indeed right for the job. Candidates for priesthood must generally show their willingness to do away with the desires of the flesh. Army ranger candidates on the same line of reasoning must also show the correct amount of discipline, health and strength the job entails. For this reason, applicants of the franchise system must also show certain characteristics in order to be qualified family members of the organization.First and most important characteristic is the capability of the applicant to be good follower. As a franchise system is built upon the foundation of consistent and homogenous products and services, so must the applicant show the proper attitude needed to maintain these essential factors. As a franchisee, you must be ready to view your business as an automated money making machine, doing what its supposed to do with you acting as its maintenance man. Because of this, franchisors generally avoid free thinkers and opinionated people like the plague. After all, if you want to change so much of their proven system, why bother them at all when you are more than welcome to make your own?Franchisees must also be able to lead the people under them in the business. This means that while on one hand, the franchisee must possess sufficient charm and personality to engage the customers and the employees; he must be ready to discipline and control the bad attitudes and bad performance of his employees. Franchisees must show sufficient people skills as meeting and negotiating with people will be an integral part of bein
So far, so good. But the problem is that no one can seem to agree on exactly which 5 P’s are important, so the list typically includes: people, product, place, process, price, promotion, paradigm, perspective, persuasion, passion, positioning, packaging, and performance.
Wow. Sounds complicated, huh? I’m going to try and simplify effective marketing into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.
Move 1: Move Up
Want to try something different? The next time you’re speaking with a prospect, when the question of price comes up, DOUBLE your normal price and see what happe
Don't ignore the people who are helping you during your job search and those who can influence it. Keep in touch with them.This will help to distinguish you from the other job candidates and will keep you top of mind with a potential employer.It isn’t hard to get lost in the job search shuffle especially if you are applying for jobs that are attracting many other candidates.It isn’t out of the ordinary for hiring managers to receive dozens of resumes through email for a particular job. Often, they get hundreds of resumes.It also isn’t out of the ordinary for newspaper ads to attract hundreds of candidates.How can you make yourself stand out from the crowd without ruining your chances at a job?Depending on how your resume was sent, you might receive some sort of confirmation. If you send in your resume through email, you might receive an auto response to let you know your resume has been received.If you don’t get any sort of confirmation after several days, it isn’t unreasonable to contact the company to ensure your resume has been received. If it wasn’t received, you can’t be considered!If you’re lucky you might even get the hiring manager on the phone and have a chance for a quick chat.Don’t lose touch with people who can help you with your job search.Also, keep in touch with people who are helping you with your job search and keep them updated on your progress.
So far, so good. But the problem is that no one can seem to agree on exactly which 5 P’s are important, so the list typically includes: people, product, place, process, price, promotion, paradigm, perspective, persuasion, passion, positioning, packaging, and performance.
Wow. Sounds complicated, huh? I’m going to try and simplify effective marketing into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.
Move 1: Move Up
Want to try something different? The next time you’re speaking with a prospect, when the question of price comes up, DOUBLE your normal price and see what happ
Lean manufacturing is a business performance improvement tool that focuses on enhancing quality, cost, delivery, and people. It helps expose waste and makes continuous improvement possible by identifying and eliminating non-value-adding activities in design, production, supply chain and management.Striving to improve competitiveness by providing customers faster and better products or services, which will accomplish more than worrying about the next global crisis, is the basic aim behind lean manufacturing. The only game we need to be adept at today is the one that removes waste so the customer sees more value.In the world of lean manufacturing, companies try to produce only what has been demanded by the customer, and only when the product is required. To optimize benefits of lean throughout the supply chain, it is essential to build a partnership with your suppliers. This partnership must work on the basic principle that you pull only what you consume, and nothing more. Your suppliers restore what you have consumed. In this way, inventories are maintained at their smallest for both dealer and customer.Achieving this level of trust with your supplier will require frequent communication and extensive sharing of information. Successful partnerships result from inviting each other to strategic planning sessions, attending each other's events and participating in other joint activities.Unlike many manufacturing trends, lean manufacturing appears to be here to stay. However, many firms are still struggling to figure out how to make lean manufacturing work for them. The title itself implies that companies will emerge from the program lea
Wow. Sounds complicated, huh? I’m going to try and simplify effective marketing into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.
Move 1: Move Up
Want to try something different? The next time you’re speaking with a prospect, when the question of price comes up, DOUBLE your normal price and see what happ
Okay, so you know you’ve got the best darn designer tap shoes and weather resistant tutus around, but you’re still falling short of the first million. Well, here are just five of the countless ways a VA can increase your revenue.1. Constant Cash Flow Rev up your Receivables. Do you invoice your clients promptly? If money isn’t coming in as quickly as you’d like, and your deposit slips are gathering dust, it’s time to turn over your billing to a Virtual Assistant. A VA will invoice your clients as frequently as you like, provide your customers a gentle reminder if something becomes overdue, or if you like, give them an assertive nudge when necessary.2. Word of Mouth Happy customers keep coming back, see the value in your service, and quickly spread the word of their happiness. Cha-Ching. Are your current customers and prospective clients provided the luxury of hearing a human voice when they call your place of business? Think about your personal preferences. Don’t you experience a certain level of satisfaction when leaving your message with a real person? Compare that to the vacant, impersonal feeling you’re left with after entrusting a machine to hold and deliver your communiqu?. Give your customers good feelings! Forward your calls to your own personal Virtual Assistant who will professionally answer your phone calls and assure all of those who call that your business is indeed run by people who care about its customers.3. Perception is Key. The one vital factor, that’s critical for your success, is how people perceive your operation. Did you know that the actual size of your company isn’t important? Do you realize it
Move 1: Move Up
Want to try something different? The next time you’re speaking with a prospect, when the question of price comes up, DOUBLE your normal price and see what happ
Buying a Franchise is a complicated business investment. Generally the way most franchising agreements stand in modern day business you are leasing a business rather than buying one for a specific term.Most consumer awareness websites and even the government regulatory bodies recommend before taking the plunge and buying a franchise that you have a Franchising attorney look over the Uniform Franchise Offering Circular or UFOC. This is the required disclosure document that franchisees must be given 10-days prior to the sale.Some of the terms and conditions of a UFOC may seem rather onerous and yet these clauses and terms more often than not allow the Franchisor to maintain consistency, quality and brand name of all the franchised outlets and are indeed necessary. Nevertheless there are some adverse clauses, which can be hurtful to franchisees if a dispute arises or a default in the franchise occurs. It is important that you understand this going into the agreement.Never lie on a franchise application, indeed over 50% of the franchise application we had received online, via fax or mailed to us included lies from franchise buyers. If a dispute ever does arise this can come back to bite you, so tell the truth. Consider these seven tips when buying a franchised business.
Move 1: Move Up
Want to try something different? The next time you’re speaking with a prospect, when the question of price comes up, DOUBLE your normal price and see what happens.
Am I crazy?
Maybe, maybe not. The other side of the coin is that maybe YOU’RE crazy for not charging for VALUE, but instead competing on PRICE. Businesses that compete on price lose. Period.
The easiest thing your competition can do is undercut your price. In fact, the first thing they will copy is your price. It takes no imagination, no creativity, no innovation, no market leadership, and no vision to lower the cost of something. And it hurts all parties involved. Lower prices always mean lower profits. Studies have shown that a 1% drop in price leads to an 8% drop in profit.
What happens when you double your usual price?
Several things. Prospects perceive:
* An increase in the value of your product/service
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