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Casual Articles - What is Your Definition of Marketing?
Is that true? There is a story of a CEO of a multi-national company who decided to withdraw a product from the market when it had consistently failed for nine months and eaten up millions of pounds in advertising, promotions etc. Was he weak? He could have maintained the myth of success and stayed in the market and gradually withdrawn, costing him and his company many more millions. Instead, he chose to face the fact that they had made a bad decision backing the product in the first place. H
3. I had always found marketing to be a distasteful chore. I was diligent and had managed to stay busy as a consultant by networking and following up on leads, but it was an unpleasant duty, and I avoided it whenever possible. I think one of the best-kept secrets to becoming successful at marketing is first choosing to be of service to a group of people you truly care about. With my new mission in mind, all of a sudden, marketing became effortless.
The clients I wanted to serve were people I really cared about, I wanted to spend time with t
Are you unemployed or been laid off? You are not alone if that is any comfort to you. Worldwide millions of people are in the same predicament as you are. Unemployment and lay offs are stark realities of the downsizing, reengineering, restructuring, and automation in a sluggish global economy where corporations are trying every trick in the book to reduce costs, increase productivity and keep the organization lean, mean and profitable. Every one of us has gone through the phase of being
Here’s the bottom line!
No Marketing = No Clients = No Money = No Business!
HOWEVER…
You do get to Market YOUR WAY! You get to have FUN! and be extremely creative. In fact, give yourself permission to market YOUR WAY and change the formula above to:
Market YOUR Way = More Confidence = Attract more clients = A THRIVING BUSINESS!
Now, let’s change your definition and Guess What…your definition will be different from each businessperson you meet. We are all unique. We choose different business paths; wear different clothes; drive different cars; have different viewpoints—our marketing approach should be just as unique?
Here are 3 examples of “marketing” provided from entrepreneurs.
1. I didn’t like networking groups but thought I would try some out. My definition of a networking group is this: It had to fit with my values, it had to be fun, and the group had to come from a unique perspective. Most of them were about collecting as many cards as you can. I tried 4 groups and one fit perfectly. EwomenNetwork comes from “giving first” and they have a wonderful format that gave me permission to ask for what I wanted. It was very safe, very professional and very genuine. I’ve been a member for 3 years – it’s the only one I attend consistently.
2. I have a Web Design company and one of my passions is voyager canoeing. I began to utilize outdoor-related themes in our marketing messages and promotions. Most important, I decided that canoeing was also a great way to network. As a professional woman business owner and an experienced canoe guide, I developed a Ladies Voyageur Day. I hosted a group of entrepreneurial women on a guided canoe trip. The event was so successful it has become an annual sponsored event.
3. I had always found marketing to be a distasteful chore. I was diligent and had managed to stay busy as a consultant by networking and following up on leads, but it was an unpleasant duty, and I avoided it whenever possible. I think one of the best-kept secrets to becoming successful at marketing is first choosing to be of service to a group of people you truly care about. With my new mission in mind, all of a sudden, marketing became effortless.
The clients I wanted to serve were people I really cared about, I wanted to spend time with th
Yes, I’ve made an entire career out of wearing a nametag.(I know. Sometimes I still don’t believe it myself!)Still, many of my readers and audience members continue to ask the obvious question: “How?”I wish I had a short answer for you. I really do.But alas, it’s not that simple.So, bear with me here as I take you through my long answer.How to Make an Entire Career Out of Wearing a NametagATTITUDE. Stay positive. Stay friendl
HOWEVER…
You do get to Market YOUR WAY! You get to have FUN! and be extremely creative. In fact, give yourself permission to market YOUR WAY and change the formula above to:
Market YOUR Way = More Confidence = Attract more clients = A THRIVING BUSINESS!
Now, let’s change your definition and Guess What…your definition will be different from each businessperson you meet. We are all unique. We choose different business paths; wear different clothes; drive different cars; have different viewpoints—our marketing approach should be just as unique?
Here are 3 examples of “marketing” provided from entrepreneurs.
1. I didn’t like networking groups but thought I would try some out. My definition of a networking group is this: It had to fit with my values, it had to be fun, and the group had to come from a unique perspective. Most of them were about collecting as many cards as you can. I tried 4 groups and one fit perfectly. EwomenNetwork comes from “giving first” and they have a wonderful format that gave me permission to ask for what I wanted. It was very safe, very professional and very genuine. I’ve been a member for 3 years – it’s the only one I attend consistently.
2. I have a Web Design company and one of my passions is voyager canoeing. I began to utilize outdoor-related themes in our marketing messages and promotions. Most important, I decided that canoeing was also a great way to network. As a professional woman business owner and an experienced canoe guide, I developed a Ladies Voyageur Day. I hosted a group of entrepreneurial women on a guided canoe trip. The event was so successful it has become an annual sponsored event.
3. I had always found marketing to be a distasteful chore. I was diligent and had managed to stay busy as a consultant by networking and following up on leads, but it was an unpleasant duty, and I avoided it whenever possible. I think one of the best-kept secrets to becoming successful at marketing is first choosing to be of service to a group of people you truly care about. With my new mission in mind, all of a sudden, marketing became effortless.
The clients I wanted to serve were people I really cared about, I wanted to spend time with t
Does your State mortgage originator licensing regulations say you have a "Fiduciary Duty" to your customers? Or does it say "you must provide the consumer with a reasonable, tangible net benefit" from a loan you provide? Both of these may soon be nationally mandated requirements if Congress has anything to say about it.The House of Representatives pulled no punches on Tuesday at its hearing on subprime and predatory mortgage lending as they took National Association of Mortgage Broker
Here are 3 examples of “marketing” provided from entrepreneurs.
1. I didn’t like networking groups but thought I would try some out. My definition of a networking group is this: It had to fit with my values, it had to be fun, and the group had to come from a unique perspective. Most of them were about collecting as many cards as you can. I tried 4 groups and one fit perfectly. EwomenNetwork comes from “giving first” and they have a wonderful format that gave me permission to ask for what I wanted. It was very safe, very professional and very genuine. I’ve been a member for 3 years – it’s the only one I attend consistently.
2. I have a Web Design company and one of my passions is voyager canoeing. I began to utilize outdoor-related themes in our marketing messages and promotions. Most important, I decided that canoeing was also a great way to network. As a professional woman business owner and an experienced canoe guide, I developed a Ladies Voyageur Day. I hosted a group of entrepreneurial women on a guided canoe trip. The event was so successful it has become an annual sponsored event.
3. I had always found marketing to be a distasteful chore. I was diligent and had managed to stay busy as a consultant by networking and following up on leads, but it was an unpleasant duty, and I avoided it whenever possible. I think one of the best-kept secrets to becoming successful at marketing is first choosing to be of service to a group of people you truly care about. With my new mission in mind, all of a sudden, marketing became effortless.
The clients I wanted to serve were people I really cared about, I wanted to spend time with t
Conquering The InterviewYou've made it to the interview and like any normal human being, your feelings of happiness will not supersede the anxiety that accompanies interviewing, even for those who have been through it before. The only way to really alleviate some of that stress is to make sure you are truly prepared for the interview. Young Jobs guidelines of interview preparation will provide you with the means to have a successful interview.Research: Getting to know
2. I have a Web Design company and one of my passions is voyager canoeing. I began to utilize outdoor-related themes in our marketing messages and promotions. Most important, I decided that canoeing was also a great way to network. As a professional woman business owner and an experienced canoe guide, I developed a Ladies Voyageur Day. I hosted a group of entrepreneurial women on a guided canoe trip. The event was so successful it has become an annual sponsored event.
3. I had always found marketing to be a distasteful chore. I was diligent and had managed to stay busy as a consultant by networking and following up on leads, but it was an unpleasant duty, and I avoided it whenever possible. I think one of the best-kept secrets to becoming successful at marketing is first choosing to be of service to a group of people you truly care about. With my new mission in mind, all of a sudden, marketing became effortless.
The clients I wanted to serve were people I really cared about, I wanted to spend time with t
Nowadays, it's almost an acquired skill to successfully search for jobs online. Job sites are more complex than ever, and instead of facilitating the job searches, they actually make the process more complicated.Job seekers and employers are hit with a wave of information overload, which can be extremely overwhelming and confusing." Finding great employment opportunities and that perfect candidate are sometimes lost if you don't possess the correct knowledge when going online for your
3. I had always found marketing to be a distasteful chore. I was diligent and had managed to stay busy as a consultant by networking and following up on leads, but it was an unpleasant duty, and I avoided it whenever possible. I think one of the best-kept secrets to becoming successful at marketing is first choosing to be of service to a group of people you truly care about. With my new mission in mind, all of a sudden, marketing became effortless.
The clients I wanted to serve were people I really cared about, I wanted to spend time with them. Instead of dreading networking events. I began looking forward to them as a place to meet new people I could help. Before, I had avoided business lunches finding them boring and awkward, but now I enjoy listening about new opportunities to be of service.
To summarize our 3 marketing definitions:
- Giving first, asking, “How can I help you forward your business, ”rather than saying, “What do you do.”
- Creating a marketing approach that doesn’t feel like marketing because I’m doing what I love…Voyager Canoeing
- Being a service to a group of people
OK, do you have a new perspective on the definition of marketing? What are your thoughts with the questions below?
1. What was your original definition of marketing and is it different now?
2. Did you give yourself permission before this class to think of marketing ideas outside of the box? If not, what permission will you give yourself now?
There is a marketer inside of all of us – it’s just a matter of identifying the true, authentic marketing person inside of YOU.
Copyright 2006 Marketing On The Playground (TM)
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