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Casual Articles - Are You A Wimp? Why Being Bold Pays Off In Self Storage Marketing
It is possible to find about 2,050,000,000 “problems” on the internet.Often, problems do not get solved because they do not have an owner. They saunter around like orphans that are not taken care of.This could be the case when a problem is too big to address for a single owner. Today, a local newspaper reviewed the situation about the shrinking of the Greenland Glaciers. It is a problem that might cause a disaster in the end, but which (impact) is nearly invisible at the moment. It is a standard long-term versus short-term issue wh
Enough on that for now…
The second type of offer is your action offer. This is the call to action in your marketing materials. This is the offer that causes most bus
If you're just getting into the job market, trying to advance your career, or are an executive trying to land that career making position, chances are extremely high you'll be asked to take a corporate employment test, or personality test.You've spent countless hours preparing your resume, practicing for interview questions, and picking out the right interview clothes to wear. You know what to say, what not to say, and how to communicate your interest through body language.Why risk questionable results from the pre-employment perso
In my last article, I discussed offers and their importance in life and self storage marketing. As a self-storage operator, you are making the offer to relieve locals of their cluttered home or yard. You offer a safe place to store valuable belongings. You offer them the option of parking their shiny new car in the garage, and so on.
There are really 2 types of offers that are relevant to self storage marketing or marketing in general:
1. Your Value Offering and, 2. Your Action Offer.
Your value offering is simply what value you offer to the marketplace. By far, this is your most important offer. After all, without one you won’t be in business for long. Your value offering is something that should always be reviewed and improved.
Many people get caught up in marketing tricks and techniques and they forget all about creating an irresistible offer that the marketplace will gladly pay hard earned dollars for.
Enough on that for now…
The second type of offer is your action offer. This is the call to action in your marketing materials. This is the offer that causes most bus
How many times have you wondered how effective your media relations were on behalf of a client? Don’t you wish you could easily explain your results? Here are simple thumbnail methods that you can use to check and compile your results on any ongoing media campaign.1. Track the Number of Professionals that Read Your Release: Do you use press distribution services that allow you to see the number of times professionals have read your release?2. Track the Number of Media Outlets that Picked up the Story: Does your press distribution s
There are really 2 types of offers that are relevant to self storage marketing or marketing in general:
1. Your Value Offering and, 2. Your Action Offer.
Your value offering is simply what value you offer to the marketplace. By far, this is your most important offer. After all, without one you won’t be in business for long. Your value offering is something that should always be reviewed and improved.
Many people get caught up in marketing tricks and techniques and they forget all about creating an irresistible offer that the marketplace will gladly pay hard earned dollars for.
Enough on that for now…
The second type of offer is your action offer. This is the call to action in your marketing materials. This is the offer that causes most bus
How many times have you as a contractor had to bite your tongue? This 'biting of your tongue' and not saying exactly what you're feeling has probably saved your business.How so?Well, put yourself in your customer's boots. If you weren't happy with some job that a contractor had done for you, do you seriously think if they went 'head to toe' with you in an argument trying to convince you that you should be happy with what you ended up with, do you seriously think they would convince you?No, I didn't think so either. So now yo
1. Your Value Offering and, 2. Your Action Offer.
Your value offering is simply what value you offer to the marketplace. By far, this is your most important offer. After all, without one you won’t be in business for long. Your value offering is something that should always be reviewed and improved.
Many people get caught up in marketing tricks and techniques and they forget all about creating an irresistible offer that the marketplace will gladly pay hard earned dollars for.
Enough on that for now…
The second type of offer is your action offer. This is the call to action in your marketing materials. This is the offer that causes most bus
If you're ever out and about in your city; be sure to take a walk through the historic area. All if not most cities have an historic area. You know, that part of town with the older buildings and chances are some of those buildings may have been restored over the last few decades. When you look at those buildings and the detail that went into erecting such a building; you usually start to wonder about who actually designed the building. What was the thinking process that led to the result that you are now viewing in your city.The pers
Many people get caught up in marketing tricks and techniques and they forget all about creating an irresistible offer that the marketplace will gladly pay hard earned dollars for.
Enough on that for now…
The second type of offer is your action offer. This is the call to action in your marketing materials. This is the offer that causes most bus
A definition first: A market is a group of customers (people or businesses) who may be interested in buying your product (goods or services.)People research for the following reasons: 1. Researching a market in order to produce a product to meet a perceived need. 2. Discovering the size of the potential market for a product. 3. Discovering what people want. 4. Deciding how much people would be willing to pay. 5. Understanding what encourages people to buy. 6. Understanding why a product you have is not s
Enough on that for now…
The second type of offer is your action offer. This is the call to action in your marketing materials. This is the offer that causes most business owners to whimper in fear.
Some of the most “positive thinking” business owners I’ve worked with instantly transform from bold, assertive, confident characters into pessimistic children when it comes time to creating a good, risk reversing call to action for their marketing materials.
Here’s the deal:
Even if you have a brilliant value offering, there’s probably somebody down the street (especially in self storage) who has something almost as good, just as good, or better. Without a good action offer you’re almost back at square one in the consumers mind.
Here’s the deal #2:
Most people are lazy procrastinators who need a really good excuse to get off the sofa. Your action offer must be strong enough to entice them to organize their garage, closets, yard, office, etc. In self storage, this is especially relevant since nobody likes moving.
Here’s the deal #3:
There’s ri
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