Casual Articles - Business

Can a Husband and Wife be in Business Together?
During my 25 years as an advertising consultant, I had many husband and wife business teams as clients. In my mind, it was the good, the bad, and the ugly. I wasn’t necessarily referring to their physical attributes. But it usually did not lead to a positive outcome. Not that all of these type of partnerships are doomed, but the majority were less than successful. The reasons are varied and easy to enumerate here: You have a vested interest in the spouse, first, before work. It’s hard to separate business and leisure. How can you tell your spouse they made a bad business decision? If you have an argument at work, do you bring it home? You have no chance to escape talking about the job or company. Even if you say it’s work-related, it’s always personal. If you divorce, how do you divide the company?

working. I’m just not sure which half that is…

One conclusion might be that this is just a sort term macro-economic driven response. When times are hard, budget pressures increase and expenditure levels are subject to greater scrutiny. It has always been so…and it will all be fo

Managing People's Performance
Competing in ever globalising markets, organisations need to improve both the quality of their products and services and their productivity in producing and supplying them within both the private and public sectors. Performance Management Systems need to be implemented or reviewed to help drive the required improvements in quality and productivity.Many managers and supervisors shirk their duty to manage the performance of their subordinates to the detriment of both employee and organisation performance. They do so out of a feeling of discomfort about assessing another human being's performance and that often comes from a lack of skill. They deprive their subordinates of the opportunity to understand what is expected of them and to develop the behaviour skills and knowledge required to achieve what is expected.In its simplest form, performance management requires the supervisor to think

Is marketing one of the last bastions of unregulated expenditure within a business?

There is growing pressure from the Boardroom and Executive Management Committee’s to bring marketing and communications expenditure to heal. However, this is more fundamental than simply requiring the Marketing Director to take an obedience class. It’s not just about control, but increasingly performance, measurement and extracting a true understanding of the genuine return on investment that marketing and individual marketing campaigns are bringing to the business.

Too long perhaps has the Industry been hiding behind the excuse that marketing is a complex function, with multi-dimensional facets that embrace social, behavioural and emotional attributes whose very subjectivity tends to mean that they can only be assessed by qualitative assessment and not by any more stringent quantitative cost benefit modelling.

There are a plethora of quotes which more often than not are used by senior executives when talking about or even to their Corporate Communications or Marketing Directors… ‘I know half of my marketing expenditure is working. I’m just not sure which half that is…

Article Submission Software Pulls In Targeted Buying Traffic!
Article submission software was not in existence when article marketing first emerged as a website promotion strategy some years ago. Today, webmasters or affiliates who are using article marketing simply cannot resist the temptation of using such a tool. They are efficient and effective, often earning back returns that have paid for the cost of these tools many times over. What is article marketing and how does article submission software complement it?Article submission or marketing is an age old technique used to drive traffic. Authors write and submit articles to achieve different goals and objectives. The most common is writing a summarized version of their web page offering handy tips to their readers. Their hope is that the reader would find the article interesting and follow the links either in the articles or author resource box to their websites. Affiliates write as a form of direct

g the Marketing Director to take an obedience class. It’s not just about control, but increasingly performance, measurement and extracting a true understanding of the genuine return on investment that marketing and individual marketing campaigns are bringing to the business.

How To Turn Your Business Into A Remarkable One!
What is a Remarkable Business?My definition of a remarkable business is - a business that serves its customers like no other on the planet.The only purpose of any business - whatever the size - is to provide the highest possible service, value and result to every single person that inquires of you, asks advice from you and buys or invest from you.If your business is a remarkable one, your competition will have no chance. Your business WILL be the compelling choice to your customers! You and Your business will be constantly written about, interviewed and publicised.Let me share something by Seth Godin:This is an essay about what it takes to create and sell something remarkable. It is a plea for originality, passion, guts and daring. You can’t be remarkable by following someone else who’s remarkable. One way to figure out a theory is to look at what’s working in the

long perhaps has the Industry been hiding behind the excuse that marketing is a complex function, with multi-dimensional facets that embrace social, behavioural and emotional attributes whose very subjectivity tends to mean that they can only be assessed by qualitative assessment and not by any more stringent quantitative cost benefit modelling.

Concrete Curb Business Opportunities
With the property market beginning to show signs of slowing, many investors are on the lookout for other investment opportunities. The stock market has tremendous potential for those who understand it, but some people still feel more comfortable putting their money into more tangible things. A concrete curbing business is one such alternative for those who are looking for a hands on investment.Concrete curbing businesses are beginning to establish themselves as good solid investments. Essentially, the business requirements are concrete, a concrete curbing machine and labor. The concrete is obviously only purchased as required and due to the simplicity of concrete curbing, very little instruction is needed, allowing many to work the business themselves. Basically, for most people the initial outlay is only that of the concrete curbing machine. As http://www.concrete4curbs explains, most concre

not by any more stringent quantitative cost benefit modelling.

The Great M's of Success
People who have studied successful people over the last 300 or more years have found certain traits that accounted to their achievements. These success techniques not only helped them forward but also kept them there even in times of depression, recession or other personal disasters.Four of them are The Great M’s of Success in business and life. Mentoring, Masterminding, Marketing & MotivationI have heard it repeated over and over again, "Get Yourself a Mentor." Get help, advice and guidance by someone who has already been there and made it. A mentor can save you years to a lifetime of mistakes. They can excel you forward, in ways you never could on your own. You’ll have a much greater ability to achieve your goals because you will have a blueprint to guide your way.Surprisingly, many people if not most will go to a friend or relative for advice. People who have neve

working. I’m just not sure which half that is…

Perhaps not. True CFO’s maybe using the current macro-economic situation as a stalking horse, but this simply reflects their long held belief that marketing needs to be subjected to the same financial rigours as the rest of the business.

So be prepared. Be very prepared.

So is there cause for communications consternation or marketing mayhem… amongst the marketing departments up and down the land?

Not necessarily. Firstly though it’s important to recognise and accept the fact that this is and will continue to be a reality of business life. Secondly, to plan for it and to pre-emptively prepare for it. This will help to ensure that the initiative still rests within the marketing function and not elsewhere within the organisation.

There are three steps that need to be taken to help move marketing into the realms of business metrics normality:

- Accountability

- Measurability

- Return On Investment.

Individual businesses might well have addressed some of these elements, but very few have done so as a single end

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As a new real estate investor, and business owner when should we quit our day job? This quesiton I hear asked again and again by business owners. Here are some things to remember!

I've recently bought a computer system, taken my family to a theme park and flown on an airline that were all rated tops in their fields for service. They had won awards and were widely cited as lead...

David Copperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain.

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