Casual Articles - Business

HR Leadership - Following in the Light of Immortal Leaders
"Great individuals often seek their own interests and the accolades of others . . . but immortals seek to stir the hearts, strengthen the spirits and stand up for those who cannot stand up for themselves." Mary Lou Harvey (Mama)Buried in the center of every organization is an institution called

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Scrap the resume or bio on the "About Us" page of your marketing kit and web site. Give us a story to let us know who you are, why you do what you do, how you got into it, what interest or even fascinates you about your work, some of the things that you're most proud of, etc. People love a story and it will absolutely help people feel more like they know you and can trust you.

These are just a few ideas. Put a little more you in your marketing and mak

Are Your Communication Skills Sabotaging Your Career? - Part 1
Stop Talking Yes, you heard right. Stop talking and start listening. Most people are very poor listeners and even worse, they constantly interrupt the other person. Since everyone enjoys talking, it takes a real effort to break these very bad habits. But it is the only way you will ever become a

One of the great advantages that small businesses have is that by their very nature they are more personal.

What clients experience in working with a small business tends to be more genuine and authentic? Today's tip is pretty simple - Leverage that fact and put a little more you in your marketing.

Lots of small businesses are finding out that one of the best things they can do for their marketing and sales is to start getting a little more "personal" with their audience. Let them know a little bit more about what makes you the way you are. How did you get into doing what you do? What are the things about you that shape your thinking?

Putting more you in your marketing helps to give your company a face and actually builds the know, like, and trust factor with your audience. People love a great story and relate to them much easier than a bunch of marketing speak that's clearly just trying to get them to buy. I just participated in one of John Jantsh's (Duct Tape Marketing) Ultimate Marketing System teleclasses this week. He believes every small business should include their story (a marketing story) as part of their marketing kit of materials. I think he's right.

So how do you put a little more you in your marketing?

Put a picture on your web site, ezine, blog, networking follow-up thank you notes, etc. It lets people see the human being behind your small business.

Reserve a little space in your newsletter or ezine for a personal section to tell readers a little bit about what's going on with you and your life. I just met with a financial advisor this week that has put together a little web site about his dogs. Who wouldn't want to take time out of a newsletter about financial news to read about what his dogs are up to and then go visit the web site to take a look? I guarantee if he follows my simple suggestion then his response rates will increase.

These are just a few ideas. Put a little more you in your marketing and make

Difference is 'Value Added'
Managing diversity isn’t just a moral and legal obligation, it can present tangible business benefits as well.What is diversity?We in the UK are fortunate to live in a country which is rich in the diversity of its population. Nowadays, your work colleagues might be any age, male or female, from an

audience. Let them know a little bit more about what makes you the way you are. How did you get into doing what you do? What are the things about you that shape your thinking?

So how do you put a little more you in your marketing?

Put a picture on your web site, ezine, blog, networking follow-up thank you notes, etc. It lets people see the human being behind your small business.

These are just a few ideas. Put a little more you in your marketing and mak

Dealing with Marginal Performers: The Therapeutic Approach
--PREPARATION: The purpose of the therapeutic approach is to spark an employee toward improved performance through counseling. The manager’s goal is to help the employee recognize the existence of a problem, accept the need for change, and formulate his or her own program for improvement. The manager should cri

in one of John Jantsh's (Duct Tape Marketing) Ultimate Marketing System teleclasses this week. He believes every small business should include their story (a marketing story) as part of their marketing kit of materials. I think he's right.

So how do you put a little more you in your marketing?

Put a picture on your web site, ezine, blog, networking follow-up thank you notes, etc. It lets people see the human being behind your small business.

These are just a few ideas. Put a little more you in your marketing and mak

Business Plan Basics - Part 1
Online or offline, when you want to start a business you need a business plan. Writing a business plan helps when pursuing investment capital, but it also helps you set some clear goals. A business plan is a living document, so you can first create it as an outline and develop it later, as your business grows

e a little space in your newsletter or ezine for a personal section to tell readers a little bit about what's going on with you and your life. I just met with a financial advisor this week that has put together a little web site about his dogs. Who wouldn't want to take time out of a newsletter about financial news to read about what his dogs are up to and then go visit the web site to take a look? I guarantee if he follows my simple suggestion then his response rates will increase.

These are just a few ideas. Put a little more you in your marketing and mak

The T-shirt Economy – The Sky's the Limit
A couple years ago I took a step that I never thought would turn out as well as it has. A friend of mine turned me on to a site called CafePress which allows every day schmucks like me to design t-shirts and gifts, upload them to their site and then pays money based on markups that are set by the user. I had tr

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These are just a few ideas. Put a little more you in your marketing and make the most of one of the great advantages small businesses have.

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Duquesa Marketing, Inc. specializes in small business development and boot strapping entrepreneurs. The virtues we see in every baseball game are directly applicable to success or failure for inventors and companies. The Chicago White Sox, and one player in particular, are wonderful endorsements for the baseball/success ethos. Scott Posednik is the poster boy for every virtue essential to positive entrepreneurial achievement.

We know infrastructure from such basic things as gas, water and electricity. They have always been there and they are so basic that you do not know what to do when it is not there. A day without electricity during a hot summer can give a real problem. Internet is also part of infrastructural support. One important characteristic of infrastructure is that it serves a group of people in the same way. It comes with a standard. The water you tap from your home is of the same quality as the water you will find in a restaurant. But the level of an infrastructure could vary from one supplier to the other and according to the service level you have contracted it.

Do you effectively market yourself when promoting your product or service? Internet Marketing is much more then just sending out a bunch of pre-written sales letters. Learn how to brand yourself a professional, and get people to trust you, and watch the sales pile up!

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