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Casual Articles - Small Business Marketing Secrets - Focus Your Efforts for Better ROI
What separates the men from the boys in business management? Well, during the 2005 Atlantic tropical hurricane season we saw many large corporations and even small businesses in their local communities
Do you own or manage a Tanning salon?Do you have a Tanning Salon but feel increasingly concerned about the local competition and the subsequent dwindling customer base? It doesn't seem to m
Remember, your goal is to deliver your message as many times to your target market as your budget will allow. You are buying exposure to a certain audience.
The more we are exposed to a message, the more of it we retain. You need to be exposed to a new idea 8 to 15 times (or more) to remember it. Repetition enhances retention.
And, the more channels the message is delivered through, the more believable it is. Diversity delivers credibility.
So, focus and concentrate your advertising by using several media to deliver your message to the same audience. You'll get a better return than if you spend the same amount of money del
I know. I know you’re excited about your new business. I know you have a great idea and when you tell others about it, they think you have a great idea, too. A great idea is the birth of a new small b
The more we are exposed to a message, the more of it we retain. You need to be exposed to a new idea 8 to 15 times (or more) to remember it. Repetition enhances retention.
And, the more channels the message is delivered through, the more believable it is. Diversity delivers credibility.
So, focus and concentrate your advertising by using several media to deliver your message to the same audience. You'll get a better return than if you spend the same amount of money de
Sometimes success can create a cloudiness in our vision that causes us to miss, overlook or even ignore issues and challenges that could have an impact on sustaining profitability. Continued success can
And, the more channels the message is delivered through, the more believable it is. Diversity delivers credibility.
So, focus and concentrate your advertising by using several media to deliver your message to the same audience. You'll get a better return than if you spend the same amount of money de
Formed after the American Telephone and Telegraph Company (AT&T) was forced to break up its regional companies, Bellsouth is based in Atlanta. Strangely enough, it is also the only one of those companies
So, focus and concentrate your advertising by using several media to deliver your message to the same audience. You'll get a better return than if you spend the same amount of money de
It just is'nt easy to stand out from the crowd these days and when a small business is stuck in the crowd, the revenues of the business can be negatively impacted.Innovation and uniqueness are the
I have talked with many people who have complained their advertising is not worth the money it costs. After some discussion I usually learn they bought ads that deliver their message to a large audience once or twice. A typical example might be a direct mail piece that goes to 50,000 households in an area with a 10 mile radius around their business.
For the same money they could buy different media that delivers their message 10 to 15 times to a smaller audience, maybe in a two mi
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