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Casual Articles - Super-Charge Your Sales and Marketing with this Powerful Secret
This is a scary statistic. Imagine how much more successful your event would be if you could get just half of those "undecided" folks to register. Imagine how much more energy there would be in the room, not to mention how much extra cash would be in your company's bank account.It's NOT an insignificant number.This is why automatic follow-up with registrants who "bail out" before they're done securing their seat is very important.Online registration makes life far easier on both event planners and regist
On the other hand, if you tell your prospect a story, they will listen. They will listen because your story will be:
Entertaining
Relevant
Personal
True
As listeners, we expect stories to be entertaining. As business people, we need them to be relevant. As human beings, we want them to be personal.
Told right, a story is not a sales pitch.
A story is an entertaining way to deliver an important message. It’s an effective way to help you connect with someone.
Seth Godin wrote a book about using the power of stories to promote your business. (All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World) It’s currently a best seller at Amazon.com.
So, if you want to start selling more, fi
Sometimes when we lose a job due to no fault of our own, it may take a while to find another suitable job. It can be easy to feel down and out and take a lack of progress personally. Just keep in mind that there are many jobs out there and it may take a while to find the one that is the best fit for you.The first thing you need to do is look for a job. If you are drawing unemployment, your state should have a job board or job bank that you can use to search for job postings, either online or at a local facility. Look in
We’d meet a couple times a month to talk about different things. I enjoyed our meetings because he did a good job of sharing with me some of the business and life lessons he had learned over the years.
One day we met for lunch at the Lincoln Del. This was a popular place for business lunches. They had great food and servers with plenty of personality. While we were waiting for our food my mentor said “pull out a pen and some paper right now!” He was like that, very direct and all about action. “Write these three things down,” he said.
The three things he had me write down were his “success rules”.
They were:
Always have a goal.
Never be afraid to fail.
Show up every day.
Now, 20 years later I still remember these “success rules”. Even more important, I understand them better and I use them better than I did when I first wrote them down. Over the years, I’ve seen them in action so I know from experience that they work. Any success I have I can attribute partly to my friend and mentor sharing these ideas with me.
I just told you a story.
Instead of telling you a story, I could have just said, “these are three success rules that work…”
But I don’t think that would have been as effective in communicating the message. By telling you a story about something from my life, I got your attention and (hopefully) held it to the end of the story. Because I made it personal and real, it has more impact.
If you are involved in selling then keep reading because I am going to give you a secret weapon to help you connect with more people and make more sales.
I’ve had the opportunity to listen to some very talented professional speakers. And, I’ve had the experience of watching some not-so-skilled speakers.
The best speakers start with a story and they end with a story. They use personal experiences to connect with their audience and to deliver their message. They tell stories throughout their presentation. They do it well and it works.
The other speakers give us facts, figures, charts, slide shows, etc. They often put us to sleep because they never connect with us. They never really reach us.
What is true for speakers is also true for salespeople (or anyone who needs to communicate with others).
If you want to deliver a message or develop a relationship with someone, you need to connect with them. An easy way to connect with them is to tell stories.
Too many salespeople spend too much time talking about their company, their product or service and all the wonderful features they offer. They go on and on about why we should buy from them. They bombard us with facts, figures and opinions that mean a lot to them but are mostly unimportant to us.
When you do this, your prospect tunes out. The last thing they want to hear is you talk about your company or product or service. They know you’ll tell them how great it is so what you have to say is really not very interesting to them. And, the more facts and figures you throw at them, the less relevant those facts will be because they’re not interested in all that information.
On the other hand, if you tell your prospect a story, they will listen. They will listen because your story will be:
Entertaining
Relevant
Personal
True
As listeners, we expect stories to be entertaining. As business people, we need them to be relevant. As human beings, we want them to be personal.
Told right, a story is not a sales pitch.
A story is an entertaining way to deliver an important message. It’s an effective way to help you connect with someone.
Seth Godin wrote a book about using the power of stories to promote your business. (All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World) It’s currently a best seller at Amazon.com.
So, if you want to start selling more, fin
Imagine my doctor sending out an e mail to all his patients, offering them a discount on hip replacements for November. Or the Network Marketing lady who walked into my seminar in a hotel in Abbotsford and announced that, after looking at the palm of my hand, I was deadly ill and needed her supplements. She added that this would also make me financially secure, implying that I was not financially secure. She had never met me and was not even a part of my seminar audience!This is not all that uncommon – attend most “Business
Never be afraid to fail.
Show up every day.
Now, 20 years later I still remember these “success rules”. Even more important, I understand them better and I use them better than I did when I first wrote them down. Over the years, I’ve seen them in action so I know from experience that they work. Any success I have I can attribute partly to my friend and mentor sharing these ideas with me.
I just told you a story.
Instead of telling you a story, I could have just said, “these are three success rules that work…”
But I don’t think that would have been as effective in communicating the message. By telling you a story about something from my life, I got your attention and (hopefully) held it to the end of the story. Because I made it personal and real, it has more impact.
If you are involved in selling then keep reading because I am going to give you a secret weapon to help you connect with more people and make more sales.
I’ve had the opportunity to listen to some very talented professional speakers. And, I’ve had the experience of watching some not-so-skilled speakers.
The best speakers start with a story and they end with a story. They use personal experiences to connect with their audience and to deliver their message. They tell stories throughout their presentation. They do it well and it works.
The other speakers give us facts, figures, charts, slide shows, etc. They often put us to sleep because they never connect with us. They never really reach us.
What is true for speakers is also true for salespeople (or anyone who needs to communicate with others).
If you want to deliver a message or develop a relationship with someone, you need to connect with them. An easy way to connect with them is to tell stories.
Too many salespeople spend too much time talking about their company, their product or service and all the wonderful features they offer. They go on and on about why we should buy from them. They bombard us with facts, figures and opinions that mean a lot to them but are mostly unimportant to us.
When you do this, your prospect tunes out. The last thing they want to hear is you talk about your company or product or service. They know you’ll tell them how great it is so what you have to say is really not very interesting to them. And, the more facts and figures you throw at them, the less relevant those facts will be because they’re not interested in all that information.
On the other hand, if you tell your prospect a story, they will listen. They will listen because your story will be:
Entertaining
Relevant
Personal
True
As listeners, we expect stories to be entertaining. As business people, we need them to be relevant. As human beings, we want them to be personal.
Told right, a story is not a sales pitch.
A story is an entertaining way to deliver an important message. It’s an effective way to help you connect with someone.
Seth Godin wrote a book about using the power of stories to promote your business. (All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World) It’s currently a best seller at Amazon.com.
So, if you want to start selling more, fi
Job interviews for pharmaceutical sales are unlike other types of job interviews. These interviews are used to assess whether a candidate is suitable in the sales environment in addition to reviewing background histories and skills. Interviewers would often ask tricky questions that test the personalities of candidates in order to determine sales potential.If during a pharmaceutical sales job interview and the reviewer asks you a question on whether you prefer to work alone or with others in groups, you have to be careful
If you are involved in selling then keep reading because I am going to give you a secret weapon to help you connect with more people and make more sales.
I’ve had the opportunity to listen to some very talented professional speakers. And, I’ve had the experience of watching some not-so-skilled speakers.
The best speakers start with a story and they end with a story. They use personal experiences to connect with their audience and to deliver their message. They tell stories throughout their presentation. They do it well and it works.
The other speakers give us facts, figures, charts, slide shows, etc. They often put us to sleep because they never connect with us. They never really reach us.
What is true for speakers is also true for salespeople (or anyone who needs to communicate with others).
If you want to deliver a message or develop a relationship with someone, you need to connect with them. An easy way to connect with them is to tell stories.
Too many salespeople spend too much time talking about their company, their product or service and all the wonderful features they offer. They go on and on about why we should buy from them. They bombard us with facts, figures and opinions that mean a lot to them but are mostly unimportant to us.
When you do this, your prospect tunes out. The last thing they want to hear is you talk about your company or product or service. They know you’ll tell them how great it is so what you have to say is really not very interesting to them. And, the more facts and figures you throw at them, the less relevant those facts will be because they’re not interested in all that information.
On the other hand, if you tell your prospect a story, they will listen. They will listen because your story will be:
Entertaining
Relevant
Personal
True
As listeners, we expect stories to be entertaining. As business people, we need them to be relevant. As human beings, we want them to be personal.
Told right, a story is not a sales pitch.
A story is an entertaining way to deliver an important message. It’s an effective way to help you connect with someone.
Seth Godin wrote a book about using the power of stories to promote your business. (All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World) It’s currently a best seller at Amazon.com.
So, if you want to start selling more, fi
The majority of companies employ their staff on a time basis. The employee is contracted to work so many hours each week and is paid for each one of those hours.The questions is....why?Pay-for-Time versus Pay-for PerformanceIf an employee is employed simply to be somewhere and not have any other function then it may be understandable that they are paid solely on how many hours they are there. A few - very few - examples come to mind: perhaps a security guard who simply reports what he or she see
If you want to deliver a message or develop a relationship with someone, you need to connect with them. An easy way to connect with them is to tell stories.
Too many salespeople spend too much time talking about their company, their product or service and all the wonderful features they offer. They go on and on about why we should buy from them. They bombard us with facts, figures and opinions that mean a lot to them but are mostly unimportant to us.
When you do this, your prospect tunes out. The last thing they want to hear is you talk about your company or product or service. They know you’ll tell them how great it is so what you have to say is really not very interesting to them. And, the more facts and figures you throw at them, the less relevant those facts will be because they’re not interested in all that information.
On the other hand, if you tell your prospect a story, they will listen. They will listen because your story will be:
Entertaining
Relevant
Personal
True
As listeners, we expect stories to be entertaining. As business people, we need them to be relevant. As human beings, we want them to be personal.
Told right, a story is not a sales pitch.
A story is an entertaining way to deliver an important message. It’s an effective way to help you connect with someone.
Seth Godin wrote a book about using the power of stories to promote your business. (All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World) It’s currently a best seller at Amazon.com.
So, if you want to start selling more, fi
For those of you who switched their management position for an entrepreneurial existence will recognize that the differences will not last for ever.As a manager (of larger companies) you have very little space to move. You have a department to protect. Your team, department or organizational unit, is part of a larger network. In that structure you are bounded by others and others are bounded by you.You are there to represent and protect your team. You also need to conserve your organization.If you want to chang
On the other hand, if you tell your prospect a story, they will listen. They will listen because your story will be:
Entertaining
Relevant
Personal
True
As listeners, we expect stories to be entertaining. As business people, we need them to be relevant. As human beings, we want them to be personal.
Told right, a story is not a sales pitch.
A story is an entertaining way to deliver an important message. It’s an effective way to help you connect with someone.
Seth Godin wrote a book about using the power of stories to promote your business. (All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World) It’s currently a best seller at Amazon.com.
So, if you want to start selling more, find ways to tell people stories. Make them relevant. Make them personal. Make them entertaining. Most importantly, make them a regular part of your communication with prospects.
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