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  • Casual Articles - Small Business Marketing Secrets: A Cold Calling Refresher

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    ial interest in the product or service. It pays no attention to what the prospect might want because it's f
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    I once had a sales manager whose idea of giving us leads was to throw a phone book at us and say, "Start calling!"

    He didn't care whether the people we were calling had any interest in what we were selling. He just wanted us on the phone pitching the product.

    Thankfully this type of cold calling is becoming a thing of the past. I call it "blind" cold calling because it is completely blind to the prospect's potential interest in the product or service. It pays no attention to what the prospect might want because it's f

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    lling!"

    He didn't care whether the people we were calling had any interest in what we were selling. He just wanted us on the phone pitching the product.

    Thankfully this type of cold calling is becoming a thing of the past. I call it "blind" cold calling because it is completely blind to the prospect's potential interest in the product or service. It pays no attention to what the prospect might want because it's f

    Nursing Career - A Smart Choice
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    e just wanted us on the phone pitching the product.

    Thankfully this type of cold calling is becoming a thing of the past. I call it "blind" cold calling because it is completely blind to the prospect's potential interest in the product or service. It pays no attention to what the prospect might want because it's f

    Opening a Dollar Store - Excess Inventory Costs Money
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    a thing of the past. I call it "blind" cold calling because it is completely blind to the prospect's potential interest in the product or service. It pays no attention to what the prospect might want because it's f
    Managing Change - The First Key to Helping People to Embrace Change
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    ial interest in the product or service. It pays no attention to what the prospect might want because it's focused entirely on what the salesperson wants.

    I believe cold calling is still a valid way to generate leads. But it is best used under certain conditions.

    One condition is that, as a seller, you are able to gather enough information about your leads so you have a good reason to call them. Because of your research, it's reasonable to expect they would have an interest in your product or service. If you cannot hon

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