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Casual Articles - In Marketing and Advertising Sex Does Not Always Sell (Here's Why)
If your brand does not command greater preference or produce increased margins then you do not have a brand — you have a business. The only reasons to invest in competitive brand develo
If you're like most freelance copywriters and other solo entrepreneurs, you get rattled when it’s time to talk about money with your clients. You may feel like you are being greedy or s
It’s not.
Sex in advertising only works well when the product or service being promoted is erotic or sexual. Otherwise it's just a lazy way to get attention.
The trouble is, it's not the kind of attention you want because it's not motivated by the product or service you're selling. It's like having a 40-foot gorilla balloon tied to the top of your car de
Rarely has any movie left such a lasting impression on the American public as Frank Capra’s all-time masterpiece --- “It’s a Wonderful Life.” We all know the story and have seen it m
It’s not.
Sex in advertising only works well when the product or service being promoted is erotic or sexual. Otherwise it's just a lazy way to get attention.
The trouble is, it's not the kind of attention you want because it's not motivated by the product or service you're selling. It's like having a 40-foot gorilla balloon tied to the top of your car d
Are you in need of extra office space but not happy to move? Want to improve the first impression your office makes on visitors? Then it is time to look at the key areas to address when
The trouble is, it's not the kind of attention you want because it's not motivated by the product or service you're selling. It's like having a 40-foot gorilla balloon tied to the top of your car d
I can hear the jokes already and most of them are not politically correct. Let me throw out a word that we often don't attach to work and yet I think it is a word of redemption, of cont
The trouble is, it's not the kind of attention you want because it's not motivated by the product or service you're selling. It's like having a 40-foot gorilla balloon tied to the top of your car d
How would you like to achieve more success at work in a faster amount of time than anyone with whom you graduate?It's really quite simple. Have a plan. Have a career pla
But, so what? What does it have to do with selling cars? Nothing! So, the attention or exposure delivered by the balloon is almost worthless.
Remember, your marketing exists to deliver the right message to the right people as often as possible within your budget.
If you use an irrelevant disruptor (like a bikini-clad model or a 40-foot gorilla balloon) then you are not necessarily going to deliv
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