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  • Casual Articles - Small Business Marketing Secrets - Get Better Results with Better Headlines

    Attracting Visitors to Your Trade Show Booth
    After you determine that you will be exhibiting at a show; get your killer display; scheduled and train staff; and have everything set up on the show floor…now comes the hard part…getting people to visi
    guy in a gorilla suit on the sidewalk in front of your retail store. It gets people's attention and drags them into your b
    Employee Theft And How To Tackle It
    Although it is said that 95% of companies suffer from employee theft, it is probably closer to 100%. Serious theft, however, is a different thing entirely. There is a world of difference between the t
    Every one of us is exposed to over 3,000 different messages every day. Each one of these is competing for a small slice of our attention.

    For your marketing to be effective, it needs to break through this clutter and grab people’s attention.

    Whether your marketing is through direct mail, bus benches, ads in the phone books, newspaper or elsewhere, you can get better results with better headlines.

    The job of a headline is to sell the rest of your ad. It's like having a guy in a gorilla suit on the sidewalk in front of your retail store. It gets people's attention and drags them into your bu

    Will Gary Kubiak Be Scared When He Interviews For The Texans?
    Everyone gets nervous and scared when it is time to go for a job interview. If you are one of these millions of people there is no reason to feel bad or ashamed. If you know someone who tells you that t
    our attention.

    For your marketing to be effective, it needs to break through this clutter and grab people’s attention.

    Whether your marketing is through direct mail, bus benches, ads in the phone books, newspaper or elsewhere, you can get better results with better headlines.

    The job of a headline is to sell the rest of your ad. It's like having a guy in a gorilla suit on the sidewalk in front of your retail store. It gets people's attention and drags them into your b

    When the Trip Has Finished Starts the Hard Work
    Do you recognize this; you have come back from a holiday, you get back to work and the same day at five o'clock (or the next day at four) you seem to have forgotten about your holiday. The energy and fi
    n.

    Whether your marketing is through direct mail, bus benches, ads in the phone books, newspaper or elsewhere, you can get better results with better headlines.

    The job of a headline is to sell the rest of your ad. It's like having a guy in a gorilla suit on the sidewalk in front of your retail store. It gets people's attention and drags them into your b

    Leading Change - Why Are We Doing This?
    "I think Ed has a point."We were in the Boardroom of a $1.5 billion consumer goods manufacturer when the CEO made that statement. Of course he was responding to what I had just said."If yo
    n get better results with better headlines.

    The job of a headline is to sell the rest of your ad. It's like having a guy in a gorilla suit on the sidewalk in front of your retail store. It gets people's attention and drags them into your b

    10 Totally Dumb Business Ideas That Made Someone Rich
    1. Million Dollar Homepagehttp://milliondollarhomepage.com/1000000 pixels, charge a dollar per pixel – that’s perhaps the dumbest idea for online business anyone could have possible come u
    guy in a gorilla suit on the sidewalk in front of your retail store. It gets people's attention and drags them into your business. (Not that you want a guy in a gorilla suit promoting your business but you get the idea.)

    Tips to creating better headlines:

    Use words your audience will understand
    Keep it short, simple and direct
    Make it active
    Make it relevant to your product, service or business
    Communicate benefits
    Make an offer or a declaration
    Use a startling statistic or a testimonial
    Speak to your audience
    Get help or feedback from others
    Try diff

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