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Casual Articles - Marketing a Truck Wash Business
When it comes to Lean Manufacturing and in particular Six Sigma we can all see how it applies to high volume, low product mix production. However for a Production Ma
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Today, companies and corporations seeking bright, young minds recruit many college students right out of school. The allure and prestige of a company combined with t
You see so often they will immediately consider trade journals, direct sales or brochures mailed to the corporate owners of truck fleets? Well sure that will get some customers, but if you only had one or two or even 5 truck washes, that would be a rather wasted effort. Direct sales makes sense but you might be sending sales teams around the country as all these over the road trucking companies which might pass by your truck stops or truck washes are all over the place you see?
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Recently police had to be dispatched to the land of children's birthday parties in suburban Detroit. It seems that one patron was bothered by the fact that two indi
You see so often they will immediately consider trade journals, direct sales or brochures mailed to the corporate owners of truck fleets? Well sure that will get some customers, but if you only had one or two or even 5 truck washes, that would be a rather wasted effort. Direct sales makes sense but you might be sending sales teams around the country as all these over the road trucking companies which might pass by your truck stops or truck washes are all over the place you see?
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1. Be all things to all people in your business. Even though you've chosen a niche and created all that marketing material around it, go ahead and say yes to
You see so often they will immediately consider trade journals, direct sales or brochures mailed to the corporate owners of truck fleets? Well sure that will get some customers, but if you only had one or two or even 5 truck washes, that would be a rather wasted effort. Direct sales makes sense but you might be sending sales teams around the country as all these over the road trucking companies which might pass by your truck stops or truck washes are all over the place you see?
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Integrating new technologies and adapting to rapidly changing markets inevitably means implementing new methodologies. There are four steps to implementing any new m
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The advertising industry is one that has stood the test of time. In more recent years, website advertising is yet another form of advertising that has become quite
The best way we have found is to go to driver lounges and tell the drivers to drop this off with the dispatchers and ask them to give you their truck dispatchers names and phone numbers so you can call the decision makers directly. Contacting a huge corporate giant trucking company directly will never get you to the dispatchers phone numbers. You have to work within their corporate system, but trying to go thru the front door is a friggin disaster. So consider all this in 2006.
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