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Casual Articles - Private Practice Marketing: A New Approach to Your Psychology Service Line
Ty Harmon is a local radio show celebrity. I admit, calling Ty a celebrity is giving liberal use to imagination, but here in southeastern Colorado, everyone knows him. His lanky southern cowboy voice sooths away the sleepers every morning, as you wake up to his quips and quotes about living the ‘country life’.Everyone knows Ty isn’t a city boy. It’s obvious. He shares
There’s a multitude of possibilities.
How can you help meet the felt needs and address the urgent concerns of your niche market?
Decide on a service or set of services you can offer that will help the niche marke
The most prominent trend in the employment screening industry has been a proliferation of online databases offering cheap background checks. Any one can access the internet and with a quick search be able to purchase, for example, criminal records for a low fee. While that is very appealing to companies looking to trim the budget on background checks, it may in fact be a da
N + P + F = SUCCESS
There are three steps to developing a psychology-based, non-traditional service line that will have great value and impact.
The simple three-step formula to creating a new income-producing service is:
Niche + Problem + Format = Service
If your mission is to positively impact other people, this formula will do it. Let’s look more closely.
1. Pick a Niche Market.
It could be divorced parents, ACOA Adults, breast-cancer patients, ADHD executives, children of divorce, attorneys, clergy swamped with congregational people problems or smokers who want to quit.
You can take your services to the workplace and target stressed workers, downsizing companies, businesses in change or troubled employees and departments.
Many more possibilities are possible.
2. Identify a specific problem or challenge that’s happening in that niche market.
It could be managing stress, self-management, conflict, interpersonal skills, changing culture within a company, work-life balance, co-parenting or dissatisfaction with life, relationships or career.
There’s a multitude of possibilities.
How can you help meet the felt needs and address the urgent concerns of your niche market?
Decide on a service or set of services you can offer that will help the niche market
It is generally true that associations accompanied by pleasantness tend to be reinforced and more permanent, certain, and strong. Associations accompanied by disagreeableness tend on the other hand to be weakened and inhibited, and to disappear more quickly. Thus I teach a dog to beg by saying "Beg, Rover" repeatedly. Sometimes, by mere accident, he will rise upon his hind le
The simple three-step formula to creating a new income-producing service is:
Niche + Problem + Format = Service
If your mission is to positively impact other people, this formula will do it. Let’s look more closely.
1. Pick a Niche Market.
It could be divorced parents, ACOA Adults, breast-cancer patients, ADHD executives, children of divorce, attorneys, clergy swamped with congregational people problems or smokers who want to quit.
You can take your services to the workplace and target stressed workers, downsizing companies, businesses in change or troubled employees and departments.
Many more possibilities are possible.
2. Identify a specific problem or challenge that’s happening in that niche market.
It could be managing stress, self-management, conflict, interpersonal skills, changing culture within a company, work-life balance, co-parenting or dissatisfaction with life, relationships or career.
There’s a multitude of possibilities.
How can you help meet the felt needs and address the urgent concerns of your niche market?
Decide on a service or set of services you can offer that will help the niche marke
You've tried to make changes in your life before. People shake their heads and tell you you're crazy, each time you come up with some new scheme for a dream job.Getting people on your side is a critical to get a job like you've always dreamt about, so taking the time to get your important people with you is really vital.So, here are 5 ideas you can adopt to make
It could be divorced parents, ACOA Adults, breast-cancer patients, ADHD executives, children of divorce, attorneys, clergy swamped with congregational people problems or smokers who want to quit.
You can take your services to the workplace and target stressed workers, downsizing companies, businesses in change or troubled employees and departments.
Many more possibilities are possible.
2. Identify a specific problem or challenge that’s happening in that niche market.
It could be managing stress, self-management, conflict, interpersonal skills, changing culture within a company, work-life balance, co-parenting or dissatisfaction with life, relationships or career.
There’s a multitude of possibilities.
How can you help meet the felt needs and address the urgent concerns of your niche market?
Decide on a service or set of services you can offer that will help the niche marke
I remember it well, my first job. I walked in all fired up to get to work and then it happened. I just got stuck in a rut. I did not feel like I was moving forward and I did not feel like I was part of the team.It was at this point I realized I had a problem. I was not going to be able to move forward unless I learned some new skills. A wise man grabbed me and taught m
Many more possibilities are possible.
2. Identify a specific problem or challenge that’s happening in that niche market.
It could be managing stress, self-management, conflict, interpersonal skills, changing culture within a company, work-life balance, co-parenting or dissatisfaction with life, relationships or career.
There’s a multitude of possibilities.
How can you help meet the felt needs and address the urgent concerns of your niche market?
Decide on a service or set of services you can offer that will help the niche marke
Choosing the right company to handle your needs for contract manufacturing is the difference between doing well and doing less than well at your project. The good news is that there are some excellent quality companies out there that will serve your needs effectively from the start. Here are some things to think about when hiring contract manufacturing companies to assist y
There’s a multitude of possibilities.
How can you help meet the felt needs and address the urgent concerns of your niche market?
Decide on a service or set of services you can offer that will help the niche market with its challenges in an effective way.
To get ideas for this service, research the literature on what may be an effective treatment. Obtain training and supervision as needed. Are there any programs or approaches that you can adapt?
3. Choose the format to deliver your solution.
This is the packaging that your solution will come in.
Packaging is important.
After you have identified a solution for your niche market’s felt needs, I suggest you develop it into a step-by-step program.
Clients understand products easier than services, which are less tangible.
An example of a mental health package or product is a stress-management program with:
- A set of curriculum
- A workbook
- A fixed price
Have a process that you deliver. Let your prospective clients know you have as plan and a process to help them.
This gives you more credibility and the potential client hope that it will be beneficial. The process description answers the questions about how you help people and what you would do with them in therapy
Example:
Niche: Divorced parents
Problem: Collaboration with ex on parenting; high conflict in communication
Form
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