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Casual Articles - M # 2 - the Second M in Marketing
If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it
"I got about $6,000 in billings from a $5000 ad" they will say, "by the time I service the client, I'm under water. I'm going to
To attract clients who pay in full and out of pocket for your services, it's imperative to position yourself as a helpful expert. This is true whether you are a business consultant, a beautician, a psychotherapist, a gardener, a car mechanic, a coach o
Before we go into media - I'd like to ask you to suspend your previous beliefs of "what works and what doesn't" as regards to Media.
Let's survey what's available:
Print - Newspapers, Magazines, Yellow Pages
Direct Mail - Letters, brochures, Postcards, other
Broadcast - Radio & television
There is no "good or bad" media - media is just a means for delivery of information. Just like a gun is a means to deliver a bullet. There are good shots and bad shots - a good shot hits your target and delivers an effective message.
Using media, you'll know if your shot is effective by looking at the Return On Investment. If total lifetime value of customers aquired are profitable, then you have a hit an should stick with the media until it's unprofitable.
Case in point - a lot of CPA's believe Yellow Page ads don't work - as they tried it.
"I got about $6,000 in billings from a $5000 ad" they will say, "by the time I service the client, I'm under water. I'm going to c
In 2006, two out of three chiropractors increased billings (67%), while almost ninety percent (88.3%) of chiropractors sold retail products to patients. At an average $28.5 collections per patient visit (PVA), retail product sales to patients remains a
Direct Mail - Letters, brochures, Postcards, other
Broadcast - Radio & television
There is no "good or bad" media - media is just a means for delivery of information. Just like a gun is a means to deliver a bullet. There are good shots and bad shots - a good shot hits your target and delivers an effective message.
Using media, you'll know if your shot is effective by looking at the Return On Investment. If total lifetime value of customers aquired are profitable, then you have a hit an should stick with the media until it's unprofitable.
Case in point - a lot of CPA's believe Yellow Page ads don't work - as they tried it.
"I got about $6,000 in billings from a $5000 ad" they will say, "by the time I service the client, I'm under water. I'm going to
An amazing thing happened today that exemplifies the power of the "global network".I received a call from UPS Japan. They have to deliver a parcel from America to my Italian associate that lives in Tokyo. The address on the waybill was incorrect
Using media, you'll know if your shot is effective by looking at the Return On Investment. If total lifetime value of customers aquired are profitable, then you have a hit an should stick with the media until it's unprofitable.
Case in point - a lot of CPA's believe Yellow Page ads don't work - as they tried it.
"I got about $6,000 in billings from a $5000 ad" they will say, "by the time I service the client, I'm under water. I'm going to
I am truly amazed at how often I hear people talk about what they want and yet when I ask them if they have made a decision to have it, they are either totally dumbfounded or find the question very funny. I see so many people who are living their live
Case in point - a lot of CPA's believe Yellow Page ads don't work - as they tried it.
"I got about $6,000 in billings from a $5000 ad" they will say, "by the time I service the client, I'm under water. I'm going to
Are you considering quitting your job? Would you know if you are even ready to quit? This is a very important decision to make, and should not be taken lightly. However, you would be surprised how many people rush into this decision and then almost
"I got about $6,000 in billings from a $5000 ad" they will say, "by the time I service the client, I'm under water. I'm going to cancel my yellow page ad because it's too expensive."
However, those clients that come from the yellow pages then return year after year, and refer new business, so in reality, the yellow page ad is very effective.
In the preveious installment, we talked about Market - or the target of marketing communications - If you have a market, choose the media which most cost effectivly can reach your market.
If you find your market is unresponsive, perhaps you need to work on the third "M" - the Message....
Marketing problems may not be the result of media which is bad or doesn't work, very likely it's the message to the market.
Saying a particular media is bad for marketing any product or service is like blaming crime on guns or knifes - it's not the tool that committs a crime, it's a bad person
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