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Casual Articles - How to Write Marketing Communications Plans
Delegating for Initiative
Recently a client asked how to help employees take more initiative, rather than wait to be told, or them come ask for how-to directions with every assignment. The manager admitted being too quick to tell. Now it was time to coach new behaviors.We came up with a good list of questions to ask when an employee needs direction, and you want them to take the initiative. Let's take an example of needing to prepare a briefing report for the
strategRecently a client asked how to help employees take more initiative, rather than wait to be told, or them come ask for how-to directions with every assignment. The manager admitted being too quick to tell. Now it was time to coach new behaviors.We came up with a good list of questions to ask when an employee needs direction, and you want them to take the initiative. Let's take an example of needing to prepare a briefing report for the
Babbling is For Babies, Not Interviews
Some years back I was interviewing candidates for a financial analyst position. One of my interviews was with a gentleman who was already a company employee but was looking for a new job within the company. I started out the interview with the question, “What interests you about this job?” The fellow started into a response, and then launched into tangents about his family, prior jobs, and personal interests. About five minutes into the interview I’d already made my decision to
Marketing Communications are “all strategiSome years back I was interviewing candidates for a financial analyst position. One of my interviews was with a gentleman who was already a company employee but was looking for a new job within the company. I started out the interview with the question, “What interests you about this job?” The fellow started into a response, and then launched into tangents about his family, prior jobs, and personal interests. About five minutes into the interview I’d already made my decision to
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won’t see them. This is why the telephone company and most large cable companies require drivers to put a cone behind their vehicle whenever they park their vehicles. It gets the driver in the habit of checking behind the vehicle since he has to get out and pick up the cone. You might also take a peak
g Communications are “all strategTry to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won’t see them. This is why the telephone company and most large cable companies require drivers to put a cone behind their vehicle whenever they park their vehicles. It gets the driver in the habit of checking behind the vehicle since he has to get out and pick up the cone. You might also take a peak
Strategic Fundraising for Startup Technology Companies
Almost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for the second or third time (assuming success the first time!) is a picnic, compared to the first time.The questions that run through an entrepreneur’s mind are nearly endless. Do I even need the money? Is my company fundable, regardless? How much do I need? How much should I try to raise? What’s the best time t
ications are “all strategAlmost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for the second or third time (assuming success the first time!) is a picnic, compared to the first time.The questions that run through an entrepreneur’s mind are nearly endless. Do I even need the money? Is my company fundable, regardless? How much do I need? How much should I try to raise? What’s the best time t
Fundraising Planning - A Vital Key to Nonprofit Success
As a professional grant writer and consultant, I am often amazed at how few nonprofit organizations actually have a fund development plan beyond a vague idea of applying for a few grants and sending out an annual appeal letter.Recognizing that lack of planning, I am not amazed at how often these same organizations have rounds of emergency budget cuts when they realize that they have no assured streams of income.Very typical is the agency that has received a large grant
are “all strategAs a professional grant writer and consultant, I am often amazed at how few nonprofit organizations actually have a fund development plan beyond a vague idea of applying for a few grants and sending out an annual appeal letter.Recognizing that lack of planning, I am not amazed at how often these same organizations have rounds of emergency budget cuts when they realize that they have no assured streams of income.Very typical is the agency that has received a large grant
Pro's and Con's of Business Opportunities
The concept of a business opportunity might not be completely understood, simply because it can apply to so many different situations. For the purpose of our discussion here, we will not be talking about franchise opportunities. Otherwise, almost anything goes--from distributorships to vending machine routes, from network marketing to dealerships. Business opportunities can be online or be located in the real world. In general, a business opportunity is the sale or lease of a prod
strategies, tactics, and activities invol
The concept of a business opportunity might not be completely understood, simply because it can apply to so many different situations. For the purpose of our discussion here, we will not be talking about franchise opportunities. Otherwise, almost anything goes--from distributorships to vending machine routes, from network marketing to dealerships. Business opportunities can be online or be located in the real world. In general, a business opportunity is the sale or lease of a prod
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