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Casual Articles - What Exactly Are the Six Ultimate Business Truths Exactly?
This articles relates to the AlphaMeasure core competency Culture and Climate. AlphaMeasure defines climate as the effect an organization has on the employees, while culture refers more to the acceptable behaviors, attitudes, and habits of the organization as a whole. Knowing and understanding workplace culture and climate leads to a better un
Back End Selling - Digging deeper into the minds of your customer allows you to go well
Being in business is all about developing some level of trust with customers. In order to sell a product or service, there must exist a small amount of trust or there's no way in this world anyone would hand over their hard earned money. Given the amount of commercialism and 'hype' that most consumers are subjected to today, gaining that trust
Front End Selling - When a customer steps through your door (or ecommerce site), they're hoping to satisfactorily complete a transaction with your business. They're looking specifically for the item(s) or service(s) that were covered in the Lead Generation ad OR they're looking to see WHAT ELSE you can offer them. Front End Selling is the first transaction (and potentially repeat transaction). 80% of businesses do FES - grocery stores, gas stations, accountants, etc.
Back End Selling - Digging deeper into the minds of your customer allows you to go well b
Disasters can come out of nowhere. Giant thunderstorms can appear without a moment's notice, knocking out telephone and power lines. A bad dinner at a local restaurant can have a member of your staff flat on their back with food poisoning. Open up your collateral material only to discover that it's not what you packed. How do you compensate for
Front End Selling - When a customer steps through your door (or ecommerce site), they're hoping to satisfactorily complete a transaction with your business. They're looking specifically for the item(s) or service(s) that were covered in the Lead Generation ad OR they're looking to see WHAT ELSE you can offer them. Front End Selling is the first transaction (and potentially repeat transaction). 80% of businesses do FES - grocery stores, gas stations, accountants, etc.
Back End Selling - Digging deeper into the minds of your customer allows you to go well
Success, success, that is the word on everybody's lips and who can fault anyone for wanting to be successful? Certainly I can't. It, maybe, is somewhat unfortunate though that what most people mean by success is getting rich. Influenced by internet get rich schemes many are throwing away good money after bad or after non-existent money just
Back End Selling - Digging deeper into the minds of your customer allows you to go well
Starting a business or relocating your corporation’s headquarters? The state of Florida offers many advantages to those businesspeople seeking to relocate or establish a business in the Sunshine State.In the first quarter of 2005, Florida’s GSP (Gross State Product) was $613.9 billion. This number is up 1.2% from the previous quarter an
Back End Selling - Digging deeper into the minds of your customer allows you to go well
The term starving artist was coined for a good reason. An artist, by nature, is a person that likes to be different and innovative. This is a great trait and it is one of the things that has advanced our culture. There are a few innovative artists that start trends and are seen as being quite different in their presentation. Some of these a
Back End Selling - Digging deeper into the minds of your customer allows you to go well beyond their initial and repeat SURFACE transactions with your company. It's upselling, cross-selling and exploiting (in a VERY good way) opportunities to increase bottom line profits. Example: HVAC companies get a service job and are paid $$$ on the front end. For Back End Selling, they can offer 3 yearly checkups for $X prepaid fee or $XX for 3 yearly checkups PRIORITY SERVICE (2 hour appointment window).
Referrals - Nothing brings in business like thoroughly satisfied clients/customers. If you haven't actively solicited their referrals, you're missing out on EXPLOSIVE growth potential. We'll outline and share specific referral strategies in the coming weeks.
Continuity - If your business can support it, continuity income is one of
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