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Casual Articles - Selling The Free Offer
I find myself dining more and more often in fast-casual restaurants instead of ones that offers full service (and I use that term loosely). Why? In addition to being more in control of the timing of my experience, I find the level of hospitality in many fast-casual chains equal to or better than many of the casual full-service restaurants - for less money. What can you learn from a CASE (copy and steal everything) study of today's successful concepts? Think hospitality instead of service.On a recent visit to Pei Wei, PF Chang's fast-casual concept, with a colleague of mine (his first time to eat there), he was imp
These days with information over-load, prospec
Informational interviews are designed to get as much information as you can about the industry and career you're seeking a job in from people who are already in that career.Many job seekers don’t conduct informational interviews because the purpose of this type of interview is NOT to ask for a job. But, when you talk with people in your area of interest, you establish rapport with them, get salary ranges for the position and hopefully, have your name passed along to the hiring manager when there is an opening in their company.Conducting an informational interview can be a very powerful job seeking tool for
In fact all your marketing should revolve around this one simple principle: Create valuable information to give away and give it away in vast quantities.
This may sound simple, but like everything there's a knack to it. It actually takes some thought and planning to give away valuable information in a way that makes it truly appreciated and brings you paying clients (that is after all what marketing is all about isn't it?).
Simply giving away something, no matter how valuable, will only get you so far. To really capitalise on this principle you need to first sell prospects on actually reading your valuable information.
These days with information over-load, prospect
Congratulations. You have just decided to purchase a business, merge with another company or invest in a someone else's company. Exciting, isn't it?You have probably been busy learning the business, talking to the seller about the operation, conducting market research and planning how can you run it better than the previous owner.It does not matter if you are buying a small cell phone store, a large high-tech company or investing in a friend's "next big thing". There is one thing you should seriously consider: a due diligence.What is a due diligence and why is it so important?One (very techn
This may sound simple, but like everything there's a knack to it. It actually takes some thought and planning to give away valuable information in a way that makes it truly appreciated and brings you paying clients (that is after all what marketing is all about isn't it?).
Simply giving away something, no matter how valuable, will only get you so far. To really capitalise on this principle you need to first sell prospects on actually reading your valuable information.
These days with information over-load, prospec
Let me share an inspirational story with you, a metaphor which was the catalyst of my personal growth financially and my very own paradigm shift.Busy working or being financially productive!Once upon a time a very strong woodcutter asked for a job in a timber mill, and he got it. The pay was really good and so were the work conditions. For that reason, the woodcutter was determined to do his best. His boss gave him an axe and showed him the area where he was supposed to work. The first week, the woodcutter cut down 18 trees. "Congratulations," the boss said. "Continue going that way!"Very motivated t
Simply giving away something, no matter how valuable, will only get you so far. To really capitalise on this principle you need to first sell prospects on actually reading your valuable information.
These days with information over-load, prospec
Medical staffing recruiting is a fluid, dynamic event. It is a constant flowing movement that requires experience, fast response, involved management and an active understanding of human needs or at-least the perception of those needs.Medical staffing recruiting is like a chess game, you must anticipate your opponents moves, be willing to sacrifice if need be and have the insight to foresee possible errors in judgement.A good medical staffing company is able to provide a candidate to a facility in as little as 8-hour notice. How is this possible? Its not a logistical nightmare and It is not impossible.
Simply giving away something, no matter how valuable, will only get you so far. To really capitalise on this principle you need to first sell prospects on actually reading your valuable information.
These days with information over-load, prospec
Recently at Warwick Crown Court an illegal immigrant was sentenced to 8 months imprisonment for possessing false documents and obtaining employment by deception. He had been employed as a security officer at Coventry Airport through an employment agency. The man, a Zimbabwean national, arrived in the UK in 2002. He was given a Visa allowing him to remain in the UK until June 2003 and applications for extensions were twice refused and he left his sponsored accommodation and managed to provide a forged letter from the Home Office indicating he was entitled to remain in this country. Using this he deceived the employmen
These days with information over-load, prospects need to feel they have a reason to invest some of their valuable time reading what you've written; it's that old WIIFM question (what's in it for me). So you need to sell 'em on the idea first.
The best way to do this is by following the same simple steps you take to communicate your marketing message: Problem - Outcome - Value - Proof - Offer.
1. Problem - Why do your clients need you in the first place? Which topics make prospects ask questions and want to know more? How can you help them?
2. Ultimate Outcome – What will your clients get when they work with you? It's all about the difference you make. Tha
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