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Casual Articles - SWOT Analysis: The Good, The Bad & The Ugly
To become a dentist, an individual must go to a medical college like regular medicine students and specialize in dentistry. Dentistry is the science that deals with the prevention and cure of diseases and ailments related to the teeth and mouth. However, many people who educate themselves in dentistry thin
(4) What Threats do you see?
Time to play the other side again. What's going on in the marketplace or your industry that could threaten your ability to be successful? Are there a lot of competitors? Do they have deeper pockets or a better product or service? Is the economy on a downward trend?
Be aw
So what's your small business marketing strategy? I'm willing to bet that close to 85% of the people reading this are scratching their heads now. Many small business owners fail to create a marketing strategy at all, instead focusing on tactics.Let me give you one of the definitions of strategy from
Well, don't worry it's not. It's actually very simple. And it's something that can make or break your business.
What is SWOT?
It stands for Strengths, Weaknesses, Opportunities and Threats.
What do you do with it?
You use it to size-up your current situation with your business so you can create a plan to be successful.
Ask yourself the following questions BEFORE you start marketing:
(1) What are your Strengths?
What do you do well? What characteristics do you have that will help you be successful in business? What relevant experience do you have?
Size up all the strengths you bring to your business.
(2) What are your Weaknesses?
Now it's time to play the other side of the card. What weaknesses do you have that could negatively impact your ability to be successful in your business? Lack of experience? Lack of capital to support the growth of the business? Lack of knowledge?
Make a list of all your weaknesses.
(3) What Opportunities do you see?
What's going on in the marketplace, or in your industry or business category, that could create an opportunity for your business? A niche that is not being covered? An audience that is not being addressed?
Uncover all the opportunities available to you.
(4) What Threats do you see?
Time to play the other side again. What's going on in the marketplace or your industry that could threaten your ability to be successful? Are there a lot of competitors? Do they have deeper pockets or a better product or service? Is the economy on a downward trend?
Be awa
1) Create a clear and compelling vision A compelling vision acts as a beacon of light that keeps your people focused on where you want to go. Napoleon Bonaparte achieved great victories on the battlefield. Part of his success was due to his decisiveness and the decisiveness of his f
Ask yourself the following questions BEFORE you start marketing:
(1) What are your Strengths?
What do you do well? What characteristics do you have that will help you be successful in business? What relevant experience do you have?
Size up all the strengths you bring to your business.
(2) What are your Weaknesses?
Now it's time to play the other side of the card. What weaknesses do you have that could negatively impact your ability to be successful in your business? Lack of experience? Lack of capital to support the growth of the business? Lack of knowledge?
Make a list of all your weaknesses.
(3) What Opportunities do you see?
What's going on in the marketplace, or in your industry or business category, that could create an opportunity for your business? A niche that is not being covered? An audience that is not being addressed?
Uncover all the opportunities available to you.
(4) What Threats do you see?
Time to play the other side again. What's going on in the marketplace or your industry that could threaten your ability to be successful? Are there a lot of competitors? Do they have deeper pockets or a better product or service? Is the economy on a downward trend?
Be aw
The young man took his place behind the lectern, preparing to address the graduating class. He had earned the right to make this speech by having the best grade point average over the last four years. In addition to being the valedictorian he was graduating with academic honors. So were two thirds of the m
Size up all the strengths you bring to your business.
(2) What are your Weaknesses?
Now it's time to play the other side of the card. What weaknesses do you have that could negatively impact your ability to be successful in your business? Lack of experience? Lack of capital to support the growth of the business? Lack of knowledge?
Make a list of all your weaknesses.
(3) What Opportunities do you see?
What's going on in the marketplace, or in your industry or business category, that could create an opportunity for your business? A niche that is not being covered? An audience that is not being addressed?
Uncover all the opportunities available to you.
(4) What Threats do you see?
Time to play the other side again. What's going on in the marketplace or your industry that could threaten your ability to be successful? Are there a lot of competitors? Do they have deeper pockets or a better product or service? Is the economy on a downward trend?
Be aw
If you are planning to buy a business, then there are some things about CPA's and lawyers you need to know that aren't talked about often enough. And that is the whole question of, if you are buying a business out of your state or country, do you use your own CPA and lawyer...or do you hire a CPA and lawy
Make a list of all your weaknesses.
(3) What Opportunities do you see?
What's going on in the marketplace, or in your industry or business category, that could create an opportunity for your business? A niche that is not being covered? An audience that is not being addressed?
Uncover all the opportunities available to you.
(4) What Threats do you see?
Time to play the other side again. What's going on in the marketplace or your industry that could threaten your ability to be successful? Are there a lot of competitors? Do they have deeper pockets or a better product or service? Is the economy on a downward trend?
Be aw
It Is Up To YouSo, you want to get promoted. The possibility really lies in your own hands. Remember the trite but true saying, “If it is to be, it is up to me!” Don’t wait for things to happen. Set yourself apart from the crowd and make things happen. Most people look outward for success. They look
(4) What Threats do you see?
Time to play the other side again. What's going on in the marketplace or your industry that could threaten your ability to be successful? Are there a lot of competitors? Do they have deeper pockets or a better product or service? Is the economy on a downward trend?
Be aware of all potential threats to your business success.
There you have it. You've just done a SWOT Analysis for your business. The information you've uncovered can mean the difference between business success, or struggle and failure.
Being prepared BEFORE you go into business, or before you start marketing is a critical step in building a successful business. Knowing challenges you might face allows you to prepare, overcome or take a different path. And capitalizing on your strengths and the opportunities available to you will make your journey more enjoyable and more fruitful.
(C) Copyright 2006 Debbie LaChusa
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