Casual Articles - Business

Dealing With Difficult Customers
An irate and unhappy customer can be a headache for the employee dealing with them, but, if you use the correct tact, it can become a win-win situation. A few rules of conduct and you should both walk away

knowledge them doesn't mean they're not there.

Learn and grow ... yourself and your business

And once you acknowledge your weaknesses you can actually take steps to overcome them and grow. And isn't that what life and building a business are all about? Learning and growing?

Masterful Business People
Mediocrity is all about doing business in a commonplace, unexceptional or unremarkable way. But, to be successful in today’s competitive business environment, business owners must be much more. Masterful

I used to have the responsibility for interviewing and hiring employees when I was in marketing and advertising management jobs.

Two questions I used to ask interviewees were:

1) What strengths would you bring to this position?

2) Tell me one of your weaknesses.

Strengths

Most people had no problem pointing out their strengths. After all, they were trying to get the job so they were eager to point out what they had to offer.

Weaknesses

The weaknesses question on the other hand caught many people off guard. They were hesitant to shine a light on their weaknesses. My guess is they were afraid if they admitted a weakness they may not get the job.

What it all means

Actually the opposite was usually true. Number one, we all need to recognize that no one is perfect ... we all have weaknesses. Those who own up to them are being honest.

And they have the chance to overcome them and grow. Those who deny or bury them seldom grow. They remain stagnant.

And there's a marketing lesson, too

There's a lesson here for marketing and building your business, too. You have to uncover your weaknesses as well as your strengths if you want to be successful. Just because you don't acknowledge them doesn't mean they're not there.

Learn and grow ... yourself and your business

And once you acknowledge your weaknesses you can actually take steps to overcome them and grow. And isn't that what life and building a business are all about? Learning and growing?

Employee Retention: When Is Your Next Key Employee Going To Leave And What Are you Doing About It?
If you and your managers are doing your job right, you will be having regular 'one-on-one's with your key performers, part of which will cover their general job satisfaction and overall 'engagement' with th

no problem pointing out their strengths. After all, they were trying to get the job so they were eager to point out what they had to offer.

Weaknesses

What it all means

Actually the opposite was usually true. Number one, we all need to recognize that no one is perfect ... we all have weaknesses. Those who own up to them are being honest.

And they have the chance to overcome them and grow. Those who deny or bury them seldom grow. They remain stagnant.

And there's a marketing lesson, too

Learn and grow ... yourself and your business

And once you acknowledge your weaknesses you can actually take steps to overcome them and grow. And isn't that what life and building a business are all about? Learning and growing?

How About Printing Your Own Business Cards?
Business cards do not have to be boring. In fact, the more exciting and unique your business card is the more likely it is to be noticed. Since fifteenth century China business cards have been used as a t

ere afraid if they admitted a weakness they may not get the job.

What it all means

Actually the opposite was usually true. Number one, we all need to recognize that no one is perfect ... we all have weaknesses. Those who own up to them are being honest.

And they have the chance to overcome them and grow. Those who deny or bury them seldom grow. They remain stagnant.

And there's a marketing lesson, too

Learn and grow ... yourself and your business

And once you acknowledge your weaknesses you can actually take steps to overcome them and grow. And isn't that what life and building a business are all about? Learning and growing?

The Facilities Audit
“It’s too hot!” “It’s too cold!” “It smells!” “I can’t do my work!” “We need more space!”...the list goes on and on...and your company’s bottom line suffers because the place where you work is not supportin

nd grow. Those who deny or bury them seldom grow. They remain stagnant.

And there's a marketing lesson, too

Learn and grow ... yourself and your business

And once you acknowledge your weaknesses you can actually take steps to overcome them and grow. And isn't that what life and building a business are all about? Learning and growing?

The Three Kinds of Ads
It is an interesting exercise for one who creates ads to watch other ads. It is clear to see the motivation behind what causes some people to build ads the way they do. There are clearly three angles that c

knowledge them doesn't mean they're not there.

Learn and grow ... yourself and your business

And once you acknowledge your weaknesses you can actually take steps to overcome them and grow. And isn't that what life and building a business are all about? Learning and growing?

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Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand ! The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.

If you work in one of the majority of offices that sees extremely slow business and low productivity during the holiday season, it can be mighty tempting to ‘make use’ of all that downtime. But if you want to end up the year in good standing and shine in the new year, here are eight dumb things to NOT do while on the job during the holidays.

Did you know that every successful professional has one thing in common? They all possess a strong level of emotional resilience. Were they born with it? No, in most cases they learned it as an ability necessary for survival in business.

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