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  • Casual Articles - Marketing is Not Like Exercise; Get Results Now, Not Next Year

    Winnie the Pooh and You… at the Tradeshow?
    At first glance, there’s no connection between Disney’s Winnie the Pooh and tradeshows. The same is true of Piglet, Tigger, and the rest of the gang. What could this cuddly group of childhood favorites possibly teach us about exhibiting?Surprisingly, quite
    should be getting instant results and you should attack it like the United States Military. Do not sit around and wait for results, go out and get them now. Right now, not next year.

    Patience maybe a virtue, but we were told the Catholic Priests

    Visionary, Strategist, and Tactician: How to Avoid Disaster
    Why is it important to know if your boss or customer is a visionary, strategist or tactician? The combination of oil and water should give you a clue. It is critical to know how you and your boss are 'wired.' If you are in sales it is especially important to un
    Some marketing consultants who write books, make tapes, do seminars, get interviewed on the radio and tell other companies how to do it better, tell us that marketing is like exercise and you need to have a long-term plan and be patient. Well interesting advice indeed, but businesses do not have all day and Corporations want results now for their shareholders and bottom line.

    They do not have all year, a quarter or even a month or two to increase profits. They want it now, just like a small businessperson wants results for cash flow, salary and to pay for employees, inventory and rent for God’s Sake.

    Many marketing self-proclaimed gurus think you need to be patient; “Let time work” or “Nothing Good Happens Overnight!” I say to these marketing professionals, why not take off your silly Mickey Mouse tie, spray paint your baldhead blue and become a Smurf for while? The marketing “Papa Smurf is Hear do Not Fear!” campaign?

    Yah right, listen folks if you have a marketing plan you should be getting instant results and you should attack it like the United States Military. Do not sit around and wait for results, go out and get them now. Right now, not next year.

    Patience maybe a virtue, but we were told the Catholic Priests

    Negative Self-talk is Too Expensive
    I'm always fascinated by the people who lift huge weights, particularly in competitions like the Olympic Games. There are events for men and women and they get up on stage to lift a bar with huge weights attached. I often wonder what sort of things they're say
    ng advice indeed, but businesses do not have all day and Corporations want results now for their shareholders and bottom line.

    They do not have all year, a quarter or even a month or two to increase profits. They want it now, just like a small businessperson wants results for cash flow, salary and to pay for employees, inventory and rent for God’s Sake.

    Many marketing self-proclaimed gurus think you need to be patient; “Let time work” or “Nothing Good Happens Overnight!” I say to these marketing professionals, why not take off your silly Mickey Mouse tie, spray paint your baldhead blue and become a Smurf for while? The marketing “Papa Smurf is Hear do Not Fear!” campaign?

    Yah right, listen folks if you have a marketing plan you should be getting instant results and you should attack it like the United States Military. Do not sit around and wait for results, go out and get them now. Right now, not next year.

    Patience maybe a virtue, but we were told the Catholic Priests

    The Functional Resume - Dead on Arrival?
    You just stayed up for six nights, sweating over your resume for a great new opportunity you just heard about. You tweaked each sentence, added each bullet-point, and rewrote each accomplishment, until you could see wisps of smoke wafting out of your laptop. Or, e
    sinessperson wants results for cash flow, salary and to pay for employees, inventory and rent for God’s Sake.

    Many marketing self-proclaimed gurus think you need to be patient; “Let time work” or “Nothing Good Happens Overnight!” I say to these marketing professionals, why not take off your silly Mickey Mouse tie, spray paint your baldhead blue and become a Smurf for while? The marketing “Papa Smurf is Hear do Not Fear!” campaign?

    Yah right, listen folks if you have a marketing plan you should be getting instant results and you should attack it like the United States Military. Do not sit around and wait for results, go out and get them now. Right now, not next year.

    Patience maybe a virtue, but we were told the Catholic Priests

    Purchasing Management - A Driving Force to Maximizing Profitability
    Purchasing Managers, purchasing agents and buyers are the life support system of your supply chain. I often use the phrase in leadership training; “You’re only as good as the people you surround yourself with.” That phrase also applies to one of the most critical
    arketing professionals, why not take off your silly Mickey Mouse tie, spray paint your baldhead blue and become a Smurf for while? The marketing “Papa Smurf is Hear do Not Fear!” campaign?

    Yah right, listen folks if you have a marketing plan you should be getting instant results and you should attack it like the United States Military. Do not sit around and wait for results, go out and get them now. Right now, not next year.

    Patience maybe a virtue, but we were told the Catholic Priests

    Kick-In-The-Pants Job Search
    Believe it: three obstacles will hold you back from your ideal job -- your r?sum?, you, and your job-search methods. There’s no hidden formula; there’s no bribery needed; there’s no one standing in front of employment — other than YOU!You’ve probably heard
    should be getting instant results and you should attack it like the United States Military. Do not sit around and wait for results, go out and get them now. Right now, not next year.

    Patience maybe a virtue, but we were told the Catholic Priests were virtuous too and we come to find out they were bending over little kids left and right? Sorry, when it comes to virtue you can take that “Patience in Marketing Advice” and stick it where the Sun won’t shine.

    Here is the deal, your marketing should be getting the message out and the methods, media and mediums you use should be pulling for you every G-darn Day, day in and day out and if not modify your marketing plan. You must win the game and that means increases in sales and new business and more purchases from previous and regular customers.

    Any plan, which takes a wait and see approach is foolish, I will have none of that in my company and neither should you. Let’s get the Political Correctness and wimps the hell out marketing along with the Catholic Church Priests who molest kids out of the perish. Consider this in 2006.

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