to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly, such ‘fusion’ projects generate 200% to 600% more profit than if you simply sent your sales letter to the same list yourself.

There are numerous variations on this basic description. You can mail a sequence of letters, not just one. Or, instead of asking for the ‘big sale,’ you can ask for a small trial commitment or a request for additional information. Get creative.

Using this sam

You may have heard this called ‘Joint Venture’ Marketing. Or ‘Endorsement Marketing’. I’ve seen it called ‘The Greatest Marketing Secret in the World.’

‘Fusion Marketing’ is simply the newest label. The important thing is, especially for a small to medium sized business owner, this is a marketing method that can quickly deliver at least 6 benefits to your business:

• Receptive prospects

• Instant credibility for your product or service

• Solid source of quick cash flow

• High percentage of sales per prospect

• Repeat business

• Minimal expense

This might require some new thinking on your part. The reason is simple. A key to successful marketing today is in embracing the concept. of ‘cooperation’ vs. what we usually think of in business, ‘competition’.

Fusion Marketing can be summed up this way: ‘credibility by association.’

When a credible person or organization becomes a ‘fusion marketing’ partner, allowing you to contact their base of customers, and in effect, endorsing your business, the potential customers set aside much of their skepticism about your business or your offer. They know and likely trust the business person or organization endorsing you. The odds of success skyrocket.

So how do you put Fusion Marketing into action for your business?

Depending on the type of business you are in, there will be differences and distinctions, but here’s a general idea.

1. Write a hard-hitting sales letter about your product, idea or service.

2. Locate businesses who sell to your target market.

3. Ask the owner to send your letter to their customer list with a cover letter typed on their company stationary. (This letter introduces you, tells of the benefits of your products or services and urges readers to review your enclosed letter.)

4. In exchange, the host business receives a percentage of gross sales. (How much depends on small-ticket vs. big-ticket items and net profits, but even splitting the net profits is usually worth it. It depends. Negotiate your best deal, but make it worthwhile for both of you.)

5. Make sure that your offer is ‘special’ and not available to regular purchasers.

6. Test the letters to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly, such ‘fusion’ projects generate 200% to 600% more profit than if you simply sent your sales letter to the same list yourself.

There are numerous variations on this basic description. You can mail a sequence of letters, not just one. Or, instead of asking for the ‘big sale,’ you can ask for a small trial commitment or a request for additional information. Get creative.

Using this same

al expense

This might require some new thinking on your part. The reason is simple. A key to successful marketing today is in embracing the concept. of ‘cooperation’ vs. what we usually think of in business, ‘competition’.

Fusion Marketing can be summed up this way: ‘credibility by association.’

When a credible person or organization becomes a ‘fusion marketing’ partner, allowing you to contact their base of customers, and in effect, endorsing your business, the potential customers set aside much of their skepticism about your business or your offer. They know and likely trust the business person or organization endorsing you. The odds of success skyrocket.

So how do you put Fusion Marketing into action for your business?

Depending on the type of business you are in, there will be differences and distinctions, but here’s a general idea.

1. Write a hard-hitting sales letter about your product, idea or service.

2. Locate businesses who sell to your target market.

3. Ask the owner to send your letter to their customer list with a cover letter typed on their company stationary. (This letter introduces you, tells of the benefits of your products or services and urges readers to review your enclosed letter.)

4. In exchange, the host business receives a percentage of gross sales. (How much depends on small-ticket vs. big-ticket items and net profits, but even splitting the net profits is usually worth it. It depends. Negotiate your best deal, but make it worthwhile for both of you.)

5. Make sure that your offer is ‘special’ and not available to regular purchasers.

6. Test the letters to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly, such ‘fusion’ projects generate 200% to 600% more profit than if you simply sent your sales letter to the same list yourself.

There are numerous variations on this basic description. You can mail a sequence of letters, not just one. Or, instead of asking for the ‘big sale,’ you can ask for a small trial commitment or a request for additional information. Get creative.

Using this sam

or your offer. They know and likely trust the business person or organization endorsing you. The odds of success skyrocket.

So how do you put Fusion Marketing into action for your business?

Depending on the type of business you are in, there will be differences and distinctions, but here’s a general idea.

1. Write a hard-hitting sales letter about your product, idea or service.

2. Locate businesses who sell to your target market.

3. Ask the owner to send your letter to their customer list with a cover letter typed on their company stationary. (This letter introduces you, tells of the benefits of your products or services and urges readers to review your enclosed letter.)

4. In exchange, the host business receives a percentage of gross sales. (How much depends on small-ticket vs. big-ticket items and net profits, but even splitting the net profits is usually worth it. It depends. Negotiate your best deal, but make it worthwhile for both of you.)

5. Make sure that your offer is ‘special’ and not available to regular purchasers.

6. Test the letters to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly, such ‘fusion’ projects generate 200% to 600% more profit than if you simply sent your sales letter to the same list yourself.

There are numerous variations on this basic description. You can mail a sequence of letters, not just one. Or, instead of asking for the ‘big sale,’ you can ask for a small trial commitment or a request for additional information. Get creative.

Using this sam

>on their company stationary. (This letter introduces you, tells of the benefits of your products or services and urges readers to review your enclosed letter.)

4. In exchange, the host business receives a percentage of gross sales. (How much depends on small-ticket vs. big-ticket items and net profits, but even splitting the net profits is usually worth it. It depends. Negotiate your best deal, but make it worthwhile for both of you.)

5. Make sure that your offer is ‘special’ and not available to regular purchasers.

6. Test the letters to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly, such ‘fusion’ projects generate 200% to 600% more profit than if you simply sent your sales letter to the same list yourself.

There are numerous variations on this basic description. You can mail a sequence of letters, not just one. Or, instead of asking for the ‘big sale,’ you can ask for a small trial commitment or a request for additional information. Get creative.

Using this sam

to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly, such ‘fusion’ projects generate 200% to 600% more profit than if you simply sent your sales letter to the same list yourself.

There are numerous variations on this basic description. You can mail a sequence of letters, not just one. Or, instead of asking for the ‘big sale,’ you can ask for a small trial commitment or a request for additional information. Get creative.

Using this same idea on the Internet might involve finding owners of ezines that are sent to a desirable target market. Approach the owners in the same way. See what you can negotiate with them. Either way, the concept of ‘endorsements’ is very powerful, and worth your efforts to find such partners.