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Casual Articles - How to Hire a Great Marketing Person
Big corporations spend millions of dollars on creating a recognizable brand and protecting it via trademarks and copyright. If branding is so important to big corporations should it also be important to small business and the sole proprietor?I would argue that branding for a small business should be way down the priority list for the sole proprietor.If you are a sole propritor, your brand is you - your per
We’ve all read the newspapers and seen the countless news broadcasts about crooked accountants and their practices. Some skim a few dollars here and there from several of their clients, while a few others simply leave the country with the entire bank accounts of those who trusted their finances to their family CPA. Hiring such a key person to offer advice and services isn’t something that should be taken lightly, so w
Well they can, of course, keep jobs for lengthy periods of time, but the fact remains that many marketing people do not stay very long at the same firm. While every situation is different, two popular reasons for this are that the marketing person gets frustrated and leaves or the firm gets frustrated with marketing and/or sales and lets the staff go. Either way, these issues are a cost to companies in training and recruiting, not to mention the hit their marketing plan takes every time someone new needs to resurrect it.
So how do you hire a great marketing person that will want to stay at your company for the long haul? Here are some tips.
1. If you currently do not have a marketing person at your company, first determine what level of marketing you need. Do you need consultants to fill in from time to time, or a full-time staff person? Does this person need to be well-versed in marketing and direct the effort, or is the marketing and brand so well established they only need to take direction? Be cautious in what you decide here and take an honest look at your organization. Many owners think marketing runs itself, and they only find out otherwise when they lose a great marketing person and have to replace them.
2. Develop a marketing plan so you know exactly what direction you want your marketing staff to take. A marketing plan is not the same as your business plan. It’s definitely not your sales plan. A true marketing plan not only maps out where you expect to go but how you’ll get there. Without it, you are sailing across an endless sea without a sail, map, or guide. You are lost. And what’s worse, you probably don’t even know it.
<There is a vast array of choices in the custom ordered office chair arena. You can choose from colors, upholstery options, frame types and adjustability features on your custom chair. There are many different options and quite a few things to consider when choosing the perfect chair for you. Most task chairs come standard in black, navy, burgundy, gray and dark green. Other color choices are available but ar
So how do you hire a great marketing person that will want to stay at your company for the long haul? Here are some tips.
1. If you currently do not have a marketing person at your company, first determine what level of marketing you need. Do you need consultants to fill in from time to time, or a full-time staff person? Does this person need to be well-versed in marketing and direct the effort, or is the marketing and brand so well established they only need to take direction? Be cautious in what you decide here and take an honest look at your organization. Many owners think marketing runs itself, and they only find out otherwise when they lose a great marketing person and have to replace them.
2. Develop a marketing plan so you know exactly what direction you want your marketing staff to take. A marketing plan is not the same as your business plan. It’s definitely not your sales plan. A true marketing plan not only maps out where you expect to go but how you’ll get there. Without it, you are sailing across an endless sea without a sail, map, or guide. You are lost. And what’s worse, you probably don’t even know it.
The born leaders belonging to personality types INTJ and ENTJ are the most likely people to be selected to become Master Black Belts. This can be by design or can be pure coincidence. But what one can not disregard is the truth that they are in their positions because of their enviable character that separates them from the crowd. Characteristically, INTJs and ENTJs are strong in intuitive and judgmental abilities whic
1. If you currently do not have a marketing person at your company, first determine what level of marketing you need. Do you need consultants to fill in from time to time, or a full-time staff person? Does this person need to be well-versed in marketing and direct the effort, or is the marketing and brand so well established they only need to take direction? Be cautious in what you decide here and take an honest look at your organization. Many owners think marketing runs itself, and they only find out otherwise when they lose a great marketing person and have to replace them.
2. Develop a marketing plan so you know exactly what direction you want your marketing staff to take. A marketing plan is not the same as your business plan. It’s definitely not your sales plan. A true marketing plan not only maps out where you expect to go but how you’ll get there. Without it, you are sailing across an endless sea without a sail, map, or guide. You are lost. And what’s worse, you probably don’t even know it.
In a world where unemployment is high and competition for the few jobs available is stiff, one needs to know about the different ways of finding a job.Before you look for a job, though, you need to assess your strengths and weaknesses. You have to make sure that you are fit and equipped to deal with the demands of the work to be undertaken. A few additional skills will also help you become an asset to your futu
2. Develop a marketing plan so you know exactly what direction you want your marketing staff to take. A marketing plan is not the same as your business plan. It’s definitely not your sales plan. A true marketing plan not only maps out where you expect to go but how you’ll get there. Without it, you are sailing across an endless sea without a sail, map, or guide. You are lost. And what’s worse, you probably don’t even know it.
If you are reading this you are probably considering Wealth Masters International (WMI) as a home based business opportunity. I too, was considering (WMI) as a home based business for some time, but after doing my due diligence, decided that this opportunity was not right for me. Listed below are the processes that I went through before I choose my home based business. I encourage everyone to do the same before they ent
3. Define the types of skills you want your marketing person to have. If they need to write press releases and proposals, make sure they know how to do it. Interview them at length, ask for samples of previous work, and test them during the interview. It’s not unreasonable to ask someone to write a mock press release, for example, during their interview.
4. Be absolutely clear in developing your marketing person’s job description. One of the biggest reasons great marketing people leave is because they end up doing work that was never even talked about in the interview. Don’t make assumptions that your marketing person will just know everything you want them to do because it’s different from organization to organization. (Not every marketing person plans the company picnic or orders letterhead, for example. Nor should they.) Lay out even the smallest of duties in the job description and make sure all expectations are understood from the beginning.
5. Meet with your marketing person frequently and gage their happiness quotient. You’ll know when you’re happy or dissatisfied with your marketing person’s performance, but unless you speak with them directly about how their position is progressing or how happy they are with your firm you won’t know whether or not they’re ready to leave. If your marketing person talks to you, listen. It might make the difference between keeping a great marketing person or having to go through the process of recruiting a new on
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