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Casual Articles - 10 Fast, Cheap & Easy Marketing Tools to Generate More Clients
Get Your Career On TrackIf you’ve watched the cable television show on Bravo called ‘Inside the Actors Studio,’ you’ve seen host, James Lipton, ask his guest celebrities to respond to the Bernard Pivot questionnaire, which includes two questions about what guests would most like to do, and most not like to do, outside their chosen profession:1. What profession other than yours would you like to attempt?2. What profession would you not like to do?(For example, Joining various clubs or groups is another way to promote your business. Every community has organizations such as a Chamber of Commerce, Rotary, BNI (Business Network International Let's Give 'em Something to Talk AboutFinally. You're marketing has paid off and you've successfully landed yourself a new client. Now, the real work begins. But make no
mistake, your marketing efforts are far from over. As a matter of fact, they've only just begun!Your next marketing mission, should you choose to accept it, is to turn this client into a raving fan. (Oh, and just so we're clear, "raving fans" are those folks who generate lots of new business for you by constantly s There are countless low-cost things you can do to promote your business. Here's ten of my favorite:
- Always be prepared with an "elevator speech." When you meet new people talk about the benefits associated with the service you provide-NOT the actual process of how you achieve these benefits. In a nutshell, let prospective clients know how your service can solve their biggest problem.
- Network and set goals. When attending events, workshops or meetings, don't sit by people you know. Hello? The point is to meet new people! Make a goal of meeting 3-5 new people at each event. Be interested in others, get their business cards and ask lots of questions. The more you know about their challenges, the better you can position yourself to help them.
- Joining various clubs or groups is another way to promote your business. Every community has organizations such as a Chamber of Commerce, Rotary, BNI (Business Network International)
Another Bad Trend That Leads to FailureSuppose this question was on a test:Why do people make phone calls?Select one: a) press buttons, b) wait on hold, c) leave a message, d) talk to someoneObviously, the answer is: (d) talk to someone.Realize that the success of your business depends upon answering this question correctly.Why? Because a phone call is a human activity. It is used to start a conversation. And this is critically impo about the benefits associated with the service you provide-NOT the actual process of how you achieve these benefits. In a nutshell, let prospective clients know how your service can solve their biggest problem. - Network and set goals. When attending events, workshops or meetings, don't sit by people you know. Hello? The point is to meet new people! Make a goal of meeting 3-5 new people at each event. Be interested in others, get their business cards and ask lots of questions. The more you know about their challenges, the better you can position yourself to help them.
- Joining various clubs or groups is another way to promote your business. Every community has organizations such as a Chamber of Commerce, Rotary, BNI (Business Network International
American Work EthicBefore we get into the problematic issue with the current state of the American work ethic; I wish to apologize in advance for my bluntness and comments in this article. Now then about the American work ethic, it is lacking in many regards and I wish it were not so. Many say that they are hard workers and really do their best and that their generation is hard working and they have learned this hard work ethic from their father and grandfather and they had t problem. - Network and set goals. When attending events, workshops or meetings, don't sit by people you know. Hello? The point is to meet new people! Make a goal of meeting 3-5 new people at each event. Be interested in others, get their business cards and ask lots of questions. The more you know about their challenges, the better you can position yourself to help them.
- Joining various clubs or groups is another way to promote your business. Every community has organizations such as a Chamber of Commerce, Rotary, BNI (Business Network International
Starting Out on a Business CareerIf you are considering a business career, but have no more detailed an idea of what you want to do, then there is much to consider and countless possibilities. The word "business" covers so many diverse activities; any employment activity in which money transactions take place is almost certainly a business, or relates to a business. Medical transactions, for example, can be business to the supplier even if not to the end user, a doctor; if a private docto new people at each event. Be interested in others, get their business cards and ask lots of questions. The more you know about their challenges, the better you can position yourself to help them. - Joining various clubs or groups is another way to promote your business. Every community has organizations such as a Chamber of Commerce, Rotary, BNI (Business Network International
Get Feedback BEFORE You Hit SendBefore any document is finalized, you need to let someone else take a look at it. I
cannot stress enough the significance of this step! Letters, memos, reports,
brochures, even important e-mails—any writing that will see the light of day—
should be read by others before you send it off because:• Feedback sharpens your final product even though it may drive you crazy, take
time, or make you feel like you’ve bared your soul to the world. - Joining various clubs or groups is another way to promote your business. Every community has organizations such as a Chamber of Commerce, Rotary, BNI (Business Network International). These are excellent places to meet people and talk about what you do. But don't join if you are not going to participate. Simply being on a group's mailing list will not help you build the kind of relationships that will generate clients or interest in your business.
- A great way to meet people is to volunteer in your community. Besides the great feeling you'll get by giving to others, other volunteers will generally ask what you do. Wearing a shirt or hat with your business name will be a reminder of the type of services you provide.
- Teach a class through the local community education program. Community education programs attract people throughout your local service area. Teaching a workshop will help you make new contacts and also establish
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