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Casual Articles - Marketing 101 for Business and Life Coaches
If you enjoy working with horses and are strong, then being a farrier just might be for you!According to the Farrier’s Act 1975, the definition of a farrier is “any work in connection with the preparation or treatment of the foot of a horse for the immediate reception of a shoe thereon, the fitting by nailing or otherwise of such a shoe to the foot or the finishing off of such work to the foot.”The craft is an ancient one, possibly practiced as long ago as during the time of the Roman Empire.To become a farrier, you must attend one of the many schools offering classes in the craft. A wise idea, although not required, is an apprenticeship after graduation. This lends itself to hands on skills while under the watchful eye of an experienced farrier.A farrier’s work consists of checking a horse’s leg, foot and hoof, cutting away any excess hoof growth and ensure that the horse is balanced. Selection of the appropriate shoe relies on the horse’s size, foot condition and whatever work or activity the horse is involved in. Next, adjust the shape
It’s a blessing to give yet if you offer what you want to offer, not what others want to receive, you don’t have a sale – you have good intentions! In marketing, as in coaching, it’s critical to hear what your client tells you is important to them and then communicate that you ‘get’ their priorities and respond to those in your marketing messages.
It’s wonderful to be po
Standardize your processes! You can save time, money and prevent errors. Things you do over and over should be done the same way every time, if indeed you do the task the best way. They say variety is the spice of life, but for healthcare processes it certainly isn’t most of the time. Consider this, if you would. Would you buy your favorite brand of soda if sometimes your 12 ounce can were 3/4 of the way full and sometimes almost overflowing. Certainly not. You expect there to consistently be nearly 12 ounces every time. How would a patient behave if the results of a healthcare visit varied wildly? The patient would probably find a new provider. The best healthcare providers deliver a consistently good service; it helps attract new patients and keeps the old ones coming back.Standardization helps save time. As things become routine, a process is easier to do and is done more quickly. For instance, if a primary care physician makes sure that the necessary items for a patient visit are always in the examining room, the doctor
We’ll review:
- 4 critical concepts necessary for effective marketing to occur.
- A magic question, the answer to which must always be provided
- The difference between features and benefits
Believe me, this is not rocket science. And, as coaches, we have a head start with these concepts – they are truly consistent with those we apply in our work with clients. My goal is to help you see that marketing is a coach’s natural ally.
What is effective marketing? I define it this way: communicating the availability of a specific benefit to the audience that has identified it wants that benefit. It occurs through a variety of events: identifying, attracting, selling and satisfying clients. And, ultimately it’s that last piece -satisfaction that a client experiences with your services - that will prove the effectiveness of your marketing. Because if you communicated the availability of a benefit to an audience that wants that benefit and they enjoyed that benefit when they purchased your services - you’ll have gained the most powerful weapon any marketer or coach can hope to achieve – referrals. And that means: no misrepresentation is allowed in effective marketing.
There are 4 essential components involved: customer orientation, focus, consistency and persistence. And it’s these 4 that are the hallmarks of effective marketing. Let’s review them now.
CONSUMER ORIENTATION
Did you ever have a friend or relative who's always reminding you of things they've done for you? Things they've given you? And one day, you reply with: "Hey, I never wanted ABC; I wanted XYZ!"
It’s a blessing to give yet if you offer what you want to offer, not what others want to receive, you don’t have a sale – you have good intentions! In marketing, as in coaching, it’s critical to hear what your client tells you is important to them and then communicate that you ‘get’ their priorities and respond to those in your marketing messages.
It’s wonderful to be poe
Medical necessity, when it comes to medical billing, is one of the most critical parts of establishing the validity of a claim. To do this, CMNs, or G records, are electronically transmitted to the carrier while a paper CMN is kept on file. In this installment, we continue our review of the GD0 record picking up with field number 11.GD0 field 11, position 54, is the room confined indicator. This indicator is used to tell the carrier if the patient is confined to his or her room. If they are this field is filled with a Y. If not, it is filled with the letter N.GD0 field 12, position 55, is the ambulation/mobility indicator. This indicator tells the carrier if the patient is able to walk but needs some sort of aid, like a cane or walker, to assist in mobility. If they do need some sort of device then this field is filled with a Y. If not, it is filled with an N.GD0 field 13, position 56, is the body positioning indicator. This is a rather strange description for what amounts to telling the carrier if the patient needs special positioning
We’ll review:
- 4 critical concepts necessary for effective marketing to occur.
- A magic question, the answer to which must always be provided
- The difference between features and benefits
Believe me, this is not rocket science. And, as coaches, we have a head start with these concepts – they are truly consistent with those we apply in our work with clients. My goal is to help you see that marketing is a coach’s natural ally.
What is effective marketing? I define it this way: communicating the availability of a specific benefit to the audience that has identified it wants that benefit. It occurs through a variety of events: identifying, attracting, selling and satisfying clients. And, ultimately it’s that last piece -satisfaction that a client experiences with your services - that will prove the effectiveness of your marketing. Because if you communicated the availability of a benefit to an audience that wants that benefit and they enjoyed that benefit when they purchased your services - you’ll have gained the most powerful weapon any marketer or coach can hope to achieve – referrals. And that means: no misrepresentation is allowed in effective marketing.
There are 4 essential components involved: customer orientation, focus, consistency and persistence. And it’s these 4 that are the hallmarks of effective marketing. Let’s review them now.
CONSUMER ORIENTATION
Did you ever have a friend or relative who's always reminding you of things they've done for you? Things they've given you? And one day, you reply with: "Hey, I never wanted ABC; I wanted XYZ!"
It’s a blessing to give yet if you offer what you want to offer, not what others want to receive, you don’t have a sale – you have good intentions! In marketing, as in coaching, it’s critical to hear what your client tells you is important to them and then communicate that you ‘get’ their priorities and respond to those in your marketing messages.
It’s wonderful to be po
It seems like more and more often companies have been concentrating on a single aspect of the fundamental four P’s of advertising and marketing. Day after day we see posters, outdoor boards and special offers sent out from thousands of brands across the nation. All this clutter can turn into white noise in the mind of the customer and lead them, inevitably, to ignore the message. Promotion doesn’t end with these quirky TV commercials or an eye catching print ad with an offer to win a cruise; it really comes to life through the use of exciting promotional products.Promotion, as a tactic in a marketing campaign, communicates important information to the public and helps achieve the overall objectives of the entire campaign. Promotion can include anything from personal selling and a sales force to traditional advertising and public relations. Within all these sub categories lays plenty of opportunity to incorporate a strong promotional product program. Traditionally, tradeshows and industry expos use promotional products more often; however why not enhance these
What is effective marketing? I define it this way: communicating the availability of a specific benefit to the audience that has identified it wants that benefit. It occurs through a variety of events: identifying, attracting, selling and satisfying clients. And, ultimately it’s that last piece -satisfaction that a client experiences with your services - that will prove the effectiveness of your marketing. Because if you communicated the availability of a benefit to an audience that wants that benefit and they enjoyed that benefit when they purchased your services - you’ll have gained the most powerful weapon any marketer or coach can hope to achieve – referrals. And that means: no misrepresentation is allowed in effective marketing.
There are 4 essential components involved: customer orientation, focus, consistency and persistence. And it’s these 4 that are the hallmarks of effective marketing. Let’s review them now.
CONSUMER ORIENTATION
Did you ever have a friend or relative who's always reminding you of things they've done for you? Things they've given you? And one day, you reply with: "Hey, I never wanted ABC; I wanted XYZ!"
It’s a blessing to give yet if you offer what you want to offer, not what others want to receive, you don’t have a sale – you have good intentions! In marketing, as in coaching, it’s critical to hear what your client tells you is important to them and then communicate that you ‘get’ their priorities and respond to those in your marketing messages.
It’s wonderful to be po
A tradeshow exhibit booth is a stall where you display your products and make your demonstrations to potential buyers. It can be used to launch new products, highlight a brand, or create market recognition. The total cost of owning a tradeshow exhibit booth depends on the design, weight, construction, and operation of your booth. By modifying its size and design, you will reduce your rental costs for electric flat cords, and save you the labor and machinery involved for set-up and dismantle. Modifying its materials and weight will also reduce your freight-handling expenses.Your tradeshow exhibit booth should build a presence that will stand out from the crowd and be remembered, maintain the attention of current customers, and attract that of the potential ones. Eventually, it will fall into the quality of your products and services and the way you present them to your audience. A well-presented, eye-catching exhibit booth will help you reach your goal. Thus, an effective booth design is important.A well-designed booth filled with customer-dedicated sta
There are 4 essential components involved: customer orientation, focus, consistency and persistence. And it’s these 4 that are the hallmarks of effective marketing. Let’s review them now.
CONSUMER ORIENTATION
Did you ever have a friend or relative who's always reminding you of things they've done for you? Things they've given you? And one day, you reply with: "Hey, I never wanted ABC; I wanted XYZ!"
It’s a blessing to give yet if you offer what you want to offer, not what others want to receive, you don’t have a sale – you have good intentions! In marketing, as in coaching, it’s critical to hear what your client tells you is important to them and then communicate that you ‘get’ their priorities and respond to those in your marketing messages.
It’s wonderful to be po
In any line nature of work, experience is one of the most valuable assets that you could have especially if you are going to work as electrical engineers. Believe it or not, if you are a top scorer student in college does not mean you will be a good engineer. It is how you work and how you solve a problem related to this field that makes you invaluable.Some basic job that electrical engineers do everyday include computer science, power, telecommunications, digital electronics, optoelectronics, control systems, analog electronics, and artificial intelligence. There are many different technologies that we depend on that are developed and serviced by this type of job. The technology that brings electricity into our homes and the technology that has developed the global positioning system is what these engineers are working with. Not only do they design these technologies, but they also work to make them better, they test them, and even deploy them, as well.Before we go into more details related to this job, you need to know that what you learn in college
It’s a blessing to give yet if you offer what you want to offer, not what others want to receive, you don’t have a sale – you have good intentions! In marketing, as in coaching, it’s critical to hear what your client tells you is important to them and then communicate that you ‘get’ their priorities and respond to those in your marketing messages.
It’s wonderful to be poetic about the many specifics of your service offerings (a 5-step program you've developed or your e-zine) but unless you can answer one single, magic question “What's In It For Me?”, then who cares? Benefits are what your coaching clients want as a result of your assistance: the path to satisfying careers, the ability to find love, the key to understanding and satisfying needs, enhanced communication skills, more joy in their lives. Features are tools you use to help deliver those benefits: one-one coaching, tele-seminars, your CD set, an assessment, etc. Make it a habit to talk about desired benefits, not features.
Here’s an example: You meet someone, engage them in small talk and discover 2 important points that send your antennae way up - they're perfect for your practice! You start telling them about your training, your affiliations, your enjoyment working with clients like them. So what? Have you delivered a message that tells this person you get what they’re talking about? No – because everything you’ve said is all about you; not about them and that’s all that counts. A potential client doesn’t care if you’ve been coaching for 25 years or 25 minutes if you can convey your ability to provide a solution for them!
A more customer-oriented statement might be: "Based on what you've told me, I can say I have worked with 3 clients who faced similar challenges. Would you be interested in hearing how we created solutions?" This tells the prospect:
1. you’ve heard what they’ve communicated,
2. you’ve dealt with a similar circumstance and
3. you have a possible solution to their pain.
All very oriented to their specific sought benefit.
FOCUS
Now, to craft your marketing messages with a customer orientation, you need to know who your audience is. This is 'focus' for marketing purposes: knowing your target audience. Some coaches prefer to be generalists, serving a broad swath of humanity. Doing this dilutes the power of your marketing efforts and makes it harder for a prospect to believe you’re the right one for her/him. It also makes it harder to gain referrals (a holy grail of marketing) because your name does not immediat
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