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  • Casual Articles - Why Are Internet Real Estate Leads so Bad? And How to Win Anyway

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    provided had already found another REALTOR(r) or had already completed their transaction.

  • 3 of the 386 respondents to this question said they were completely satisfied with their lead generation service.
  • So that's 3 out of 386 that are satisf

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    Do you buy real estate leads from the internet?

    If so, you are probably one of the many real estate professionals I consult with who AREN'T happy with the results.

    Of course there are some out there who live by buying internet leads. That's fine. Good for them.

    But I am talking to the rest of you. The ones who have not yet started buying internet real estate leads or have bought them but are disappointed with the results.

    And I KNOW there are a lot of you out there...

    Here are a few quick facts from the 2005 REALTOR(r) Technology Efficiency Survey, Co-Sponsored by the Center for REALTOR(r) Technology and the National Association of REALTORS(r).

    Talking about buying real estate leads:

  • 59% of the respondents said they would like the leads to be more qualified. Many of the leads they received were not interested in buying or selling a home. They simply had requested information about a mortgage rate or other related inquiry.
  • Many of the leads were not provided on a timely basis. Many of the leads provided had already found another REALTOR(r) or had already completed their transaction.
  • 3 of the 386 respondents to this question said they were completely satisfied with their lead generation service.
  • So that's 3 out of 386 that are satisfi

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    r them.

    But I am talking to the rest of you. The ones who have not yet started buying internet real estate leads or have bought them but are disappointed with the results.

    And I KNOW there are a lot of you out there...

    Here are a few quick facts from the 2005 REALTOR(r) Technology Efficiency Survey, Co-Sponsored by the Center for REALTOR(r) Technology and the National Association of REALTORS(r).

    Talking about buying real estate leads:

  • 59% of the respondents said they would like the leads to be more qualified. Many of the leads they received were not interested in buying or selling a home. They simply had requested information about a mortgage rate or other related inquiry.
  • Many of the leads were not provided on a timely basis. Many of the leads provided had already found another REALTOR(r) or had already completed their transaction.
  • 3 of the 386 respondents to this question said they were completely satisfied with their lead generation service.
  • So that's 3 out of 386 that are satisf

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    the 2005 REALTOR(r) Technology Efficiency Survey, Co-Sponsored by the Center for REALTOR(r) Technology and the National Association of REALTORS(r).

    Talking about buying real estate leads:

  • 59% of the respondents said they would like the leads to be more qualified. Many of the leads they received were not interested in buying or selling a home. They simply had requested information about a mortgage rate or other related inquiry.
  • Many of the leads were not provided on a timely basis. Many of the leads provided had already found another REALTOR(r) or had already completed their transaction.
  • 3 of the 386 respondents to this question said they were completely satisfied with their lead generation service.
  • So that's 3 out of 386 that are satisf

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    e qualified. Many of the leads they received were not interested in buying or selling a home. They simply had requested information about a mortgage rate or other related inquiry.

  • Many of the leads were not provided on a timely basis. Many of the leads provided had already found another REALTOR(r) or had already completed their transaction.
  • 3 of the 386 respondents to this question said they were completely satisfied with their lead generation service.
  • So that's 3 out of 386 that are satisf

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    provided had already found another REALTOR(r) or had already completed their transaction.

  • 3 of the 386 respondents to this question said they were completely satisfied with their lead generation service.
  • So that's 3 out of 386 that are satisfied - less than 1%.

    In a nutshell, the quality of the "leads" stinks. They are unqualified and many of them are of no more use to you than the other "leads" that you can find in your local phonebook or by standing and yelling on the corner of a busy street.

    When you buy real estate leads, you often don't know if the lead, Mr. John Doe, responded to an ad for a particular property or simply requested information on how to make money buying foreclosures or refinance his mortgage.

    What's even more startling is that with the low levels of satisfaction with buying internet real estate leads, only 12% of those who responded to the survey use any other service beyond third party lead generation programs to qualify their Internet leads.

    There clearly is a problem here... but where there is a problem, there is always an opportunity.

    So let's stop dwelling on the negative already - that doesn't really help you after a certain point, does it?

    So what's the answer?

    Don't buy leads, create your own...

    And I don't mean filli

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