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Casual Articles - Law Firm Marketing – Increasing Your Revenue by Grading Clients
The physical separation of the solid phase from the water in order to improve the quality of water by flocculation (the formation of particles known as "flocs" which settle or in flotation processes rise), occurs in both organically contaminated and inorganically contaminated raw water and is the simplest yet one of the very most important water treatment process.Flocculation may occur naturally in liquids. However, when referred to in the context of water treatment processes includes both the physical pollutants present in the raw water and the addition of additional solids by the precipitation of dissolved pol
In the Fall of 1987, I found myself dead broke, in-debt and unemployed. At that point in my life I had been through a series of menial jobs and had never been to college. Not knowing what else to do, I began going door-to-door, a borrowed ladder strapped to the roof of my car, offering to clean the leaves from people’s gutters. Little did I know, I had stumbled into an experience that would change my life forever.I had always dreamt of owning my own business, yet like most people, I thought I’d need lots of money, a patented new technology or an Ivy League MBA, things I certainly didn’t have. To me, it seemed, o
The ABCD Solution
In looking at your client base for law firm marketing purposes, you can use a time-tested method of analysis. This is the key concept of “ABCD clients”. Service professionals of many types use this method to accurately rate and organize their client base. And for effective marketing for law firms, this method is priceless. By the way it is not just about marketing. It is also about serving your clients better than ever.
As you certainly know in schools we use the letter grading system to rank the students in order of how well they perform on papers, tests, quizzes, etc. Similarly we will “grade” our clients. So think of your client grading system for law firm marketing as summing up all the aspects of a good client.
A client who gets an “A” would be one who has reasonable expectations, follows your instructions, is grateful for the work you do as well as courteous and professional in their demeanor with both you and in particular your staff. In fact if you are ever wondering if someone is an “A” client or a “D” client just ask your staff. The “A” client sends you referrals that turn into “A” clients as well. The “A” client is never concerned with the fees you charge since they know your services are worth the cost. They pay their bills on time all the time. And finally, their cases are interesting and substantial matters. Now isn’t this the kind of client you are aiming for in your law firm marketing in the first
If you use print advertising as part of your marketing mix and your ads are cluttered they generally will not pull like clean and crisp advertising does with simple messages. As a young man I sold advertising for a very popular Aviation Magazine Called the Pacific Flyer and the Editor and Publisher Wayman Dunlop use to always tell me to keep my clients from cluttering their advertising.Eventually I realized if I allowed my customers to clutter their ads too much they would not pull the proper results and there would be fewer repeat customers. He was right then and that same principle is very true today.Do
In looking at your client base for law firm marketing purposes, you can use a time-tested method of analysis. This is the key concept of “ABCD clients”. Service professionals of many types use this method to accurately rate and organize their client base. And for effective marketing for law firms, this method is priceless. By the way it is not just about marketing. It is also about serving your clients better than ever.
As you certainly know in schools we use the letter grading system to rank the students in order of how well they perform on papers, tests, quizzes, etc. Similarly we will “grade” our clients. So think of your client grading system for law firm marketing as summing up all the aspects of a good client.
A client who gets an “A” would be one who has reasonable expectations, follows your instructions, is grateful for the work you do as well as courteous and professional in their demeanor with both you and in particular your staff. In fact if you are ever wondering if someone is an “A” client or a “D” client just ask your staff. The “A” client sends you referrals that turn into “A” clients as well. The “A” client is never concerned with the fees you charge since they know your services are worth the cost. They pay their bills on time all the time. And finally, their cases are interesting and substantial matters. Now isn’t this the kind of client you are aiming for in your law firm marketing in the firs
The Yellow Pages are an advertising medium that shares many of the strengths of other advertising media while, at the same time, avoids some of its competition's limitations or disadvantages. As such, the Yellow Pages are best used to complement or extend the effects of advertising placed in other media. Like other media, the Yellow Pages permit an advertiser to select a well-defined geographic area, ranging from a neighborhood to an entire metropolitan area. Once the geography is defined, a Yellow Pages ad has permanence; Yellow Pages are kept as a regular reference. In addition, Yell
As you certainly know in schools we use the letter grading system to rank the students in order of how well they perform on papers, tests, quizzes, etc. Similarly we will “grade” our clients. So think of your client grading system for law firm marketing as summing up all the aspects of a good client.
A client who gets an “A” would be one who has reasonable expectations, follows your instructions, is grateful for the work you do as well as courteous and professional in their demeanor with both you and in particular your staff. In fact if you are ever wondering if someone is an “A” client or a “D” client just ask your staff. The “A” client sends you referrals that turn into “A” clients as well. The “A” client is never concerned with the fees you charge since they know your services are worth the cost. They pay their bills on time all the time. And finally, their cases are interesting and substantial matters. Now isn’t this the kind of client you are aiming for in your law firm marketing in the firs
One of the most difficult tasks a manager’s has to perform is that of staff appraisal. Many management training programs and manager training courses conduct separate classes on this. Staff appraisal is like skating on thin ice. The result of a staff appraisal rarely satisfies the staff and the management. So, how to run a staff appraisal? At the outset it is important to remember that agreeing to the objectives of staff appraisal as well as making effective use of staff appraisal can improve the performance of your business. It can of course, also help in assessing the performance of your employees. Employees usually
A client who gets an “A” would be one who has reasonable expectations, follows your instructions, is grateful for the work you do as well as courteous and professional in their demeanor with both you and in particular your staff. In fact if you are ever wondering if someone is an “A” client or a “D” client just ask your staff. The “A” client sends you referrals that turn into “A” clients as well. The “A” client is never concerned with the fees you charge since they know your services are worth the cost. They pay their bills on time all the time. And finally, their cases are interesting and substantial matters. Now isn’t this the kind of client you are aiming for in your law firm marketing in the firs
This organizing dilemma is one of the most common management dilemmas. It is not constraint to large organizations that focus -- to name one -- on implementing a shared service center, but also small companies are dealing with this problem. Even when you are a programmer you deal with this one.Large organizations constantly struggle with this one. The problem is about choosing the right way to organize activities according to the situation. If you decentralize activities, then the various (business) units get freedom (independence) to solve their own problems and challenges. For instance a business unit that is
Of course a client with a “B” grade would have many of the same qualities of the “A” client, but not all. A client with a “C” grade would be closer to a “D” client. A client with a “D” grade is the complete opposite of all the characteristics of an “A” client. They don't have reasonable expectations, they pay their bills late (some not at all), try to negotiate lower fees or retainers, don’t follow your instructions (may even think they know better than you do), are rude or unprofessional, they do not send referrals (or if they do they are also “C or D” clients), their matters are not substantial and interesting, and they often complain about normal fees. Not a pretty picture these "D" clients. Let your competitors have them!
In targeting your law firm marketing, “C & D” clients are not the kind of client you want to attract. Most firms find that “C & D” clients take up between sixty to eighty percent of their time and efforts, while only bringing in twenty to forty percent of the firm’s revenue. Does it make sense to cultivate this type “C & D” business? Of course not. You need to stop taking “C & D” business and “fire” (ethically of course) any “C & D” business that you can. Even if you only begin with the “Ds
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