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Casual Articles - Mortgage Broker Marketing: Do You Speak Mortgages?
Finding the right source for your business can mean the difference between success and failure. When you are able to find a supplier that can give you what you need at low costs and a fast turnaround time, you should consider yourself lucky, because you have found what it takes to keep your business afloat. But if you have yet to find that source, you should look for certain traits.
I was rushing through the white-tented terminal building at Denver International Airport when my attention was diverted – as if often is -- by a storefront massage business. Checking my wristwatch, I calculated I had just enough time for a 20-minute chair massage.I settled onto the light gray vinyl chair and placed my face inside the cushioned headrest. The massage therapist introdu
What do you think an agent considers the most important problem or service that you could offer? Do you think it is customer service, competitive rates, referrals or leads, qualifying home buyers, etc? If you answered yes, you may not have spent much time around agents.
Like most of us, real estate agents are interested in the things that affect them directly - listings, sales, commissions, referrals, open houses, and marketing. Finding the most competitive rate on a loan doesn't mean a thing to them. They want to talk about their business, real estate - not mortgages.
Focus on the Problem
If you want to capture the attention of agents you need to focus on the problems that are important to them. There are a lot of people that offer mortgages - real estate agents don't need mortgages, and if they did there are a line of candidates waiting outside their of
‘I heard it on the grapevine’ the old song goes. But the grapevine has the potential to cause your business strife, misunderstanding and ruin! In effect the rumour mill and gossip are dangers you cannot ford to ignore. People who indulge in these behaviours are like muggers – they leave you feeling you have been robbed!Many small business owners and managers are so busy that they fa
What do you think an agent considers the most important problem or service that you could offer? Do you think it is customer service, competitive rates, referrals or leads, qualifying home buyers, etc? If you answered yes, you may not have spent much time around agents.
Like most of us, real estate agents are interested in the things that affect them directly - listings, sales, commissions, referrals, open houses, and marketing. Finding the most competitive rate on a loan doesn't mean a thing to them. They want to talk about their business, real estate - not mortgages.
Focus on the Problem
If you want to capture the attention of agents you need to focus on the problems that are important to them. There are a lot of people that offer mortgages - real estate agents don't need mortgages, and if they did there are a line of candidates waiting outside their of
Remember the old slogan that “children should be seen and not heard?”Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 years old. These days, teens and tweens are seen and heard, loudly and clearly.What should business people do about these two groups? Just wait until they grow up? No, not at all. You need to take action now.Though n
Like most of us, real estate agents are interested in the things that affect them directly - listings, sales, commissions, referrals, open houses, and marketing. Finding the most competitive rate on a loan doesn't mean a thing to them. They want to talk about their business, real estate - not mortgages.
Focus on the Problem
If you want to capture the attention of agents you need to focus on the problems that are important to them. There are a lot of people that offer mortgages - real estate agents don't need mortgages, and if they did there are a line of candidates waiting outside their of
There’s one simple secret to effective meetings: set an agenda and stick to it. The agenda drives the content and outcomes of the meeting and, where appropriate, should reflect the needs of all attendees so everyone has a buy-in and an interest in the outcomes. Follow these simple steps for planning and running meetings and you’ll be amazed at what you can achieve. And, just in case not ev
Focus on the Problem
If you want to capture the attention of agents you need to focus on the problems that are important to them. There are a lot of people that offer mortgages - real estate agents don't need mortgages, and if they did there are a line of candidates waiting outside their of
The discussion with your client on how they want to handle the process will be after you have completed your work. For smaller clients you may actually print the bills, mall them, collect the payments and make the deposits. Although the most common means of payment process is lock box. Small clients may not want the expense of this service. For these clients you should create a spreadsheet
Maybe you think you can solve their problems. So, you put together a marketing piece that gives them a solution to their problem, right? Well, no - to really have impact in your message you need to describe the problem, not the solution. Agents are more likely to "tune in" to your message when you describe a problem.
Competent and Caring Builds Curiosity
Problem-based marketing communicates two things to the real estate agent - that you are competent (you understand the problem), and you are caring (you want to help). Agents are used to a lot of empty promises from loan officers - but your message doesn't promise anything, it simply communicates your understanding and your potential to help.
Your message will generate curiosity on the agent's part - they will naturally want to know more about what you offer, what your solution to the problem is. And
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