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Casual Articles - Boost Your Consultancy with Joint Ventures
As a Career Consultant, I work with clients on all the tools and techniques that are needed to succeed in the job search – including interviewing skills. One thing I have noticed over the years is that candidates often get “trapped” in certain interview questions that are designed to make them say something negative or self-defeating (which genera
* If your target market is Blue Chip Software companies you could joint venture with suppliers to those companies e.g. component parts companies
So what types of Joint Venture activities can help you in your consultancy/business?
* Co-host networking events where you invite clients/prospects of both your businesses.
*
Private practice marketing, in order to be successful, requires a repeatable system, one that you can use over and over again.Remember that SYSTEM stands for Save Your Self Time Energy Money. Keep this in mind as you develop various systems in your practice.Do you know how to structure progra
“A partnership that creates or adds value to the vision and goals of all parties that also adds or creates value for their current or potential customers. The value created would not have been possible if either party had solely operated on their own.”
Joint ventures, strategic alliances or partnerships can all add another dimension to your business. Joint Ventures are one slice of the marketing pie. They can help you grow your revenue, relationships and knowledge. You need creative thinking, good planning and careful selection in who and why you link up with appropriate Joint Venture partners so that both parties gain mutual benefit.
Who makes a good Joint Venture partner or strategic alliance?
1. Someone/Company who sells into your market and does something completely different to you
2. Someone/Company who sells into your market and complements what you do
3. Someone/Company that does exactly what you do and has a different slant/different skills
Examples:
* If your target audience/niche is veterinary practices and you offer marketing to that niche a good Joint Venture partner might be someone that offers accountancy for veterinary practices
* If your target market is SMEs and you offer process consultancy you might partner with a HR specialist who niches in SMEs
* If your target market is Blue Chip Software companies you could joint venture with suppliers to those companies e.g. component parts companies
So what types of Joint Venture activities can help you in your consultancy/business?
* Co-host networking events where you invite clients/prospects of both your businesses.
*
Many of us are familiar with at least the concept of bulletproof and bullet resistant glass, but for most of us these concepts play little role in our day to day lives. Even so, this powerful and potentially life saving technology is important in a number of locations, including some you may not have been aware of. Some of the many uses of bulle
Who makes a good Joint Venture partner or strategic alliance?
1. Someone/Company who sells into your market and does something completely different to you
2. Someone/Company who sells into your market and complements what you do
3. Someone/Company that does exactly what you do and has a different slant/different skills
Examples:
* If your target audience/niche is veterinary practices and you offer marketing to that niche a good Joint Venture partner might be someone that offers accountancy for veterinary practices
* If your target market is SMEs and you offer process consultancy you might partner with a HR specialist who niches in SMEs
* If your target market is Blue Chip Software companies you could joint venture with suppliers to those companies e.g. component parts companies
So what types of Joint Venture activities can help you in your consultancy/business?
* Co-host networking events where you invite clients/prospects of both your businesses.
*
Meetings are one of the most vital components of business, when they are used productively. So many people quote boring, unproductive meetings as being a 'waste of time', that some sense of it all is needed.Managing meetings effectively will help you make the best use of your and everyone else's time, whilst acknowledging the tremendous val
Who makes a good Joint Venture partner or strategic alliance?
1. Someone/Company who sells into your market and does something completely different to you
2. Someone/Company who sells into your market and complements what you do
3. Someone/Company that does exactly what you do and has a different slant/different skills
Examples:
* If your target audience/niche is veterinary practices and you offer marketing to that niche a good Joint Venture partner might be someone that offers accountancy for veterinary practices
* If your target market is SMEs and you offer process consultancy you might partner with a HR specialist who niches in SMEs
* If your target market is Blue Chip Software companies you could joint venture with suppliers to those companies e.g. component parts companies
So what types of Joint Venture activities can help you in your consultancy/business?
* Co-host networking events where you invite clients/prospects of both your businesses.
*
The Cash to Cash Cycle Part Four of SeriesNext: Complete Cash to Cash CycleThe white flag is just a nose away…toward the Million dollar prize in cash savings for your business…So far, in Inventory and Accounts Receivable, we've found $250,000 each in cash savings. Then we found another 250K in Sales and Marketing. And s
Examples:
* If your target audience/niche is veterinary practices and you offer marketing to that niche a good Joint Venture partner might be someone that offers accountancy for veterinary practices
* If your target market is SMEs and you offer process consultancy you might partner with a HR specialist who niches in SMEs
* If your target market is Blue Chip Software companies you could joint venture with suppliers to those companies e.g. component parts companies
So what types of Joint Venture activities can help you in your consultancy/business?
* Co-host networking events where you invite clients/prospects of both your businesses.
*
Among contributors to the work of the Behavioral School there was Maslow, who explored personality and motivation during 1940s, although not specifically within the workplace. Maslow posited a hierarchy of needs – ranging through physiological needs ultimately to self--actualization. As lower level needs are satisfied individuals will seek to mo
* If your target market is Blue Chip Software companies you could joint venture with suppliers to those companies e.g. component parts companies
So what types of Joint Venture activities can help you in your consultancy/business?
* Co-host networking events where you invite clients/prospects of both your businesses.
* Co-host seminars where you each speak/teach on your specialist subject
* Share marketing activity by co-promoting each others’ products
* Provide hot referrals through recommending your existing clients to your joint venture partner
* Do joint calls into prospects
* Produce co-branded materials
* Add each others links/information to your website
Multi million pound/dollar companies use strategic alliances to great effect and gain huge profits and profile from those partnerships. Think of oneworld or STAR – 2 airline alliances each consisting of 7 and 15+ airlines which among them cover the whole globe! The Ford Motor Company has a strategic alliance with UPS the global delivery service.
As a solo consultant or SME business owner the urge to be “lone ranger” is often very strong. However, the advantages of considering forming partnerships and alliances are worth considering for your business to take your revenue, profile and knowledge One Step Further
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