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Casual Articles - The Most Powerful Word in Marketing
ISO 9000 is a set of international standards that ensure product and service quality. In 1987, International Organization for Standardization (ISO) created the ISO 9000 standards providing guidelines to implement and operate quality management systems.The ISO revised the standards in 1994, and again reorganized the standards and published an updated version in December 2000. The revised version includes three quality standards, namely, ISO 9000:2000, ISO 90
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly
Targeting New Customers and Encouraging Repeat BusinessThere are three ways to grow your business; 1. Generate new customers, 2. Encourage existing customers to become more frequent repeat customers, and 3. Increase the average amount your customers spend. In this article, I will outline a tried-and-tested strategy to generate new customers and encourage repeat business, allowing you to focus on boosting individual sale revenues through special pro
It isn't "you".
It isn't anything you might imagine.
So what the heck is the most powerful word in marketing?
Because what I'm about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you're sitting or standing, lift your right foot off the ground about two inches and hold it there for a count of three.
Did you do this? If not, I really want you to take a few seconds to do it now, because it will hammer home the importance of what I'm about to tell you.
So go ahead. Lift your foot up about two inches, then hold it for a count of 1-2-3.
The power of a single word to drive people to action
If you went ahead and did my little exercise, you've just experienced the profound effect of the most powerful word in marketing.
So now do you know what that word is?
It's embedded in both the requests I made of you to lift your foot and do my goofy little exercise. That word is - drum roll please...
Because
Studies have proven that no word has more power to motivate people to take action than "because". Simply adding this word to a request, to a statement, to a call to action, the number of people who respond go up exponentially.
Hey, it got you to lift your foot up for a three count, didn't it?
Why the word "because" is so effective
In the classic book "Influence - The Psychology of Persuasion", Dr. Robert Cialdini talks about the power of certain words that tap into preprogrammed behaviors we all have. He demonstrates this form of human automatic action in a study conducted by Ellen Langer, a Harvard social psychologist.
Langer asked a favor of people standing in line waiting to make copies on a Xerox machine at a library. Her first request to cut the line was stated using the word, "because":
“Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush.”
The results? 94% of the people she asked let her jump ahead of them!
Now, compare this to the second request she made, without "because" embedded in it:
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly i
And I am not talking about the actual time and cost of getting your employees paid, but all those costs often not considered when providing a customer an estimate or proposal or not included in budgets and financial planning.The cost burden of payroll includes all expenses incurred over and above an employee’s wage. To get to the true hourly cost of an employee you need to take these into consideration. The employer’s share of FICA, Medicare, and State and
So go ahead. Lift your foot up about two inches, then hold it for a count of 1-2-3.
The power of a single word to drive people to action
If you went ahead and did my little exercise, you've just experienced the profound effect of the most powerful word in marketing.
So now do you know what that word is?
It's embedded in both the requests I made of you to lift your foot and do my goofy little exercise. That word is - drum roll please...
Because
Studies have proven that no word has more power to motivate people to take action than "because". Simply adding this word to a request, to a statement, to a call to action, the number of people who respond go up exponentially.
Hey, it got you to lift your foot up for a three count, didn't it?
Why the word "because" is so effective
In the classic book "Influence - The Psychology of Persuasion", Dr. Robert Cialdini talks about the power of certain words that tap into preprogrammed behaviors we all have. He demonstrates this form of human automatic action in a study conducted by Ellen Langer, a Harvard social psychologist.
Langer asked a favor of people standing in line waiting to make copies on a Xerox machine at a library. Her first request to cut the line was stated using the word, "because":
“Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush.”
The results? 94% of the people she asked let her jump ahead of them!
Now, compare this to the second request she made, without "because" embedded in it:
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly
Succession Planning provides many valuable assets to your business. Yet it is easy to do, with a game plan. Here are some reasons why the business leader will find it a useful issue to put some focus on.Personal DevelopmentA manager starts to learn new skills. Far from the chaotic living from day to day, this is a new level, where the challenges really are evolutionary, for their employees and themselves. A chance to take the time to d
Because
Studies have proven that no word has more power to motivate people to take action than "because". Simply adding this word to a request, to a statement, to a call to action, the number of people who respond go up exponentially.
Hey, it got you to lift your foot up for a three count, didn't it?
Why the word "because" is so effective
In the classic book "Influence - The Psychology of Persuasion", Dr. Robert Cialdini talks about the power of certain words that tap into preprogrammed behaviors we all have. He demonstrates this form of human automatic action in a study conducted by Ellen Langer, a Harvard social psychologist.
Langer asked a favor of people standing in line waiting to make copies on a Xerox machine at a library. Her first request to cut the line was stated using the word, "because":
“Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush.”
The results? 94% of the people she asked let her jump ahead of them!
Now, compare this to the second request she made, without "because" embedded in it:
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly
With deference to Dr. Covey and his very popular Seven Habits of Highly Effective People (all habits that will make us better consultants!), here are eight skills that all of us as consultants can work on to improve. This article will start with three overarching skills, then describe five more specific skills to consider in your ongoing development. One way to look at your total skill set as a consultant (internal or external), is to consider your relati
Langer asked a favor of people standing in line waiting to make copies on a Xerox machine at a library. Her first request to cut the line was stated using the word, "because":
“Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush.”
The results? 94% of the people she asked let her jump ahead of them!
Now, compare this to the second request she made, without "because" embedded in it:
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly
How Translation Services Help You with Customer ServiceThere's a German saying that I love to quote: If I'm selling, I'll speak English, but if I'm buying, Sie mussen deutsch sprecken (you have to speak German). I like that sentence because it points out the one thing that American companies seem to get right domestically, but not internationally: customer service comes first.Here in the land of "the customer is always right," we tend to think that
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly identical results to the first "because" statement. A whopping 93% of people complied and let Langer jump ahead of them.
"Because" is a simple word with a powerful ability to trigger an automatic response in most people.
How to start using "because" to your advantage
There are dozens of ways to start taking advantage of this powerful trigger word in your copy. Here are just two examples.
(1) Use "because" in your headline.
Because your life may depend on it, you owe it to yourself to find out how a common garden herb can reduce your chance of heart attack by 47%
(2) Use "because" in a call to take action.
Instead of, "Hurry, seating is limited to just 60 people. Don't risk missing out. Enroll in this all-day event now".
Use, "Because seating is limited to just 60 people, don't risk missing out. Enroll in this all-day event now".
But don't just stop there. Because this knowledge can be so effective for improving the selling power of all your copy, spend some time brainstorming other ways you can put it to use today!
Copyright © 2006 by Bob Serling All rights reserved
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