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Casual Articles - Leadership Marketing - Free Marketing Lessons
Having been involved in business and politics and watched government attack us business folk and thus having been on all sides of this equation, it is readily apparent to me that the humans are just doing what humans do anyway. Humans are inherently problematic, often very deceptive
Here’s a short story that illustrates this lesson:
When I was director of economic developmen
You’ve probably noticed competitions on web sites. They come through your letterbox nearly every week. They proliferate on the wrappers of chocolate bars and on food packets in supermarkets. Why?It’s not because the manufacturers like to give money away. It’s because people ha
Friend, it’s very important to understand this point:
When you have your own business you must lead your customers to make a buying decision. You must assume the role of a leader and use the influence you have to convince your customers that your product or service is the correct solution to their problem.
Here’s a short story that illustrates this lesson:
When I was director of economic development
We all realize that the speed of change in organizations and in our lives is increasing dramatically. In order to succeed, employees must help one another survive this rapid change.Let me relate a story that happened to me to illustrate this point. Some years ago in July a w
Friend, it’s very important to understand this point:
When you have your own business you must lead your customers to make a buying decision. You must assume the role of a leader and use the influence you have to convince your customers that your product or service is the correct solution to their problem.
Here’s a short story that illustrates this lesson:
When I was director of economic developmen
Why aim this article at network marketers? Because we depend on word of mouth advertising, and an angry customer is an angry advertiser.First of all, I want to make sure you understand that I don't advocate making a customer mad just so you can get some good out of it, or pra
Here’s a short story that illustrates this lesson:
When I was director of economic developmen
IntroductionMost businesses have rules that define and implement policies, whether they relate to internal operations or to the products and services they offer to their customers. Often these rules define the strategy of the business and determine its success or failure. Adju
Here’s a short story that illustrates this lesson:
When I was director of economic developmen
Shaping Your CareerYou need to have great career skills to climb the corporate ladder successfully. Career skills are also crucial if you want to switch jobs within your field. Your skills play a vital role in differentiating you from many others who probably have the s
Here’s a short story that illustrates this lesson:
When I was director of economic development for the City of Utica, NY there was a company that was in financial trouble that wanted the city’s help. It was my job to complete the due diligence on the company to see if the were eligible for financial support and to make sure that any financial assistance we provided them wouldn’t be a waste of taxpayer’s money. Although the company was eligible for assistance, investing any money in this business would have been a complete waste. The owner was very abl
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