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  • Casual Articles - Online Mortgage Leads Versus Direct Mail

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    ustomers purchased from a list. The challenge here is to keep the customers from throwing away the direct mailer. Kim Frazier works for a Corporate M
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    A debate is raging on in marketing departments around the world … should a mortgage company use direct mail or buy mortgage leads generated from the internet. Some argue the internet mortgage leads are cost effective … while others argue the direct mail workhorse is the safe bet. But the simple answer from most successful marketing experts is to use both direct mail, internet marketing and email marketing…and all of them have their ups and downs.

    Direct mail marketing is pretty simple. Companies formulate a mailer … mail them to customers whom have requested more information or prospective customers purchased from a list. The challenge here is to keep the customers from throwing away the direct mailer. Kim Frazier works for a Corporate Ma

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    ternet. Some argue the internet mortgage leads are cost effective … while others argue the direct mail workhorse is the safe bet. But the simple answer from most successful marketing experts is to use both direct mail, internet marketing and email marketing…and all of them have their ups and downs.

    Direct mail marketing is pretty simple. Companies formulate a mailer … mail them to customers whom have requested more information or prospective customers purchased from a list. The challenge here is to keep the customers from throwing away the direct mailer. Kim Frazier works for a Corporate M

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    r from most successful marketing experts is to use both direct mail, internet marketing and email marketing…and all of them have their ups and downs.

    Direct mail marketing is pretty simple. Companies formulate a mailer … mail them to customers whom have requested more information or prospective customers purchased from a list. The challenge here is to keep the customers from throwing away the direct mailer. Kim Frazier works for a Corporate M

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    >

    Direct mail marketing is pretty simple. Companies formulate a mailer … mail them to customers whom have requested more information or prospective customers purchased from a list. The challenge here is to keep the customers from throwing away the direct mailer. Kim Frazier works for a Corporate M

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    ustomers purchased from a list. The challenge here is to keep the customers from throwing away the direct mailer. Kim Frazier works for a Corporate Marketing Products and Services business. He recommends companies to invest in “dimensional direct mail. Nothing cuts through the clutter and piques interest in a mailer better than bulky mail. In study after study, “lumpy” mail elicits more response (by almost twice) than flat mail alone.” The argument for direct mail is that the leads gained are from customers with an actual interest in the product. “On average dealers close a much higher percentage of these leads – over 30%.”

    Email marketing on the other hand allows a company to reach a far larger audience for the same dollar. The challeng

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