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Casual Articles - Pricing High Tech Products
Make Money From Your Lack Of DIY Skills
Are you one of those people who have a fascination with power tools but no knowledge or time to use them? Do people ask to borrow a tool from you or ask if you know of someone who has a special piece? If so, you can make money off those tools just lying around.Did you know it can cost thousands of dollars to buy all the different type of power tools, and many of those tools you may only use a couple of times? Well, now just imagine having to spend anywhere from twenty dollars to easily a hundred dollars to rent one tool. Think of what it cost to buy your tool, and now divide that in half, this should be the
rent established market leader—if their product is based on market-changing advances in product functionality due to a new technAre you one of those people who have a fascination with power tools but no knowledge or time to use them? Do people ask to borrow a tool from you or ask if you know of someone who has a special piece? If so, you can make money off those tools just lying around.Did you know it can cost thousands of dollars to buy all the different type of power tools, and many of those tools you may only use a couple of times? Well, now just imagine having to spend anywhere from twenty dollars to easily a hundred dollars to rent one tool. Think of what it cost to buy your tool, and now divide that in half, this should be the
Getting Attention Survey Finds Most Nonprofits Not Using Marketing Plan, Need Strategy Help
Nonprofits, the value of a marketing plan to serve as the foundation of your daily work cannot be overstated. The right plan is flexible enough to embrace the changes your organization faces on a regular basis yet specific enough to guide ongoing implementation. Yet, I find that many nonprofit communicators are working without a marketing plan.As a matter of fact, findings from my recent survey of over 200 nonprofit communicators showed that more than 60% of the respondents did not have a marketing and communications strategy.Even those who did have a plan, shared the following problems:Th
Pricing is always an interesting topic, but even more so in the High Tech and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant that’s priced at $3.99, you’re not likely to see someone else’s same-size package of peas priced at $14.99. But in High Tech, things are different.Nonprofits, the value of a marketing plan to serve as the foundation of your daily work cannot be overstated. The right plan is flexible enough to embrace the changes your organization faces on a regular basis yet specific enough to guide ongoing implementation. Yet, I find that many nonprofit communicators are working without a marketing plan.As a matter of fact, findings from my recent survey of over 200 nonprofit communicators showed that more than 60% of the respondents did not have a marketing and communications strategy.Even those who did have a plan, shared the following problems:Th
The pace of innovation in the High Tech world leads to pricing that’s all over the map. It’s not unusual for a brand new competitor to come out at a higher price than the current established market leader—if their product is based on market-changing advances in product functionality due to a new techn
The 6 Steps to Six Sigma
Step 1Get the proper level of Six Sigma expertise at the executive level of the company. If the top leaders don’t understand the advanced six sigma principles, the company has no shot to attain total quality. This will probably require a hefty budget, entailing the hiring of several high-priced consultants for long periods of time. The consultants need to observe and gather data about the companies operations, and show the executives how to interpret the data.Step 2Get the staff involved. The ones in the trenches are the most knowledgeable about the day-to-day operations, and the day
, if there is a package of frozen peas from Green Giant that’s priced at $3.99, you’re not likely to see someone else’s same-size package of peas priced at $14.99. But in High Tech, things are different.Step 1Get the proper level of Six Sigma expertise at the executive level of the company. If the top leaders don’t understand the advanced six sigma principles, the company has no shot to attain total quality. This will probably require a hefty budget, entailing the hiring of several high-priced consultants for long periods of time. The consultants need to observe and gather data about the companies operations, and show the executives how to interpret the data.Step 2Get the staff involved. The ones in the trenches are the most knowledgeable about the day-to-day operations, and the day
The pace of innovation in the High Tech world leads to pricing that’s all over the map. It’s not unusual for a brand new competitor to come out at a higher price than the current established market leader—if their product is based on market-changing advances in product functionality due to a new techn
Get a Logo that Works for Your Company
When you pass your business card to a potential customer, are you making the best impression for your company? When people drive by your business are they making accurate judgments about your business? Think of your logo as a silent salesperson---a marketing tool that conveys more than just the company name. Every potential client, every existing customer, all associates and employees, even your competition will see it and develop a perceived understanding of your business. An effective logo supports your brand image, acts as a visual link to your business and establishes expectations in the mind of your audience.
e package of peas priced at $14.99. But in High Tech, things are different.When you pass your business card to a potential customer, are you making the best impression for your company? When people drive by your business are they making accurate judgments about your business? Think of your logo as a silent salesperson---a marketing tool that conveys more than just the company name. Every potential client, every existing customer, all associates and employees, even your competition will see it and develop a perceived understanding of your business. An effective logo supports your brand image, acts as a visual link to your business and establishes expectations in the mind of your audience.
The pace of innovation in the High Tech world leads to pricing that’s all over the map. It’s not unusual for a brand new competitor to come out at a higher price than the current established market leader—if their product is based on market-changing advances in product functionality due to a new techn
10 Sure Fire Strategies for Career Fair Success
Are you headed to a career fair? Well, you won't be alone. Career fairs are prime opportunities for employers to meet face-to-face with potential candidates. The convention halls fill quickly with job seekers; the lines to meet the recruiters are long and you only have a few precious minutes to make a great impression.To get the attention of these company representatives means doing your homework, being prepared, creating a plan, and working it well.Be Prepared to Knock Their Socks Off: 10 Questions Recruiters AskBefore you head out to the job fair make sure that you have prepa
leads to pricing that’s all over the map. It’s not unusual for a brand new competitor to come out at a higher price than the current established market leader—if their product is based on market-changing advances in product functionality due to a new technAre you headed to a career fair? Well, you won't be alone. Career fairs are prime opportunities for employers to meet face-to-face with potential candidates. The convention halls fill quickly with job seekers; the lines to meet the recruiters are long and you only have a few precious minutes to make a great impression.To get the attention of these company representatives means doing your homework, being prepared, creating a plan, and working it well.Be Prepared to Knock Their Socks Off: 10 Questions Recruiters AskBefore you head out to the job fair make sure that you have prepa
Basic Principles of Brochure Design
Sales don’t just happen. Research in decision science reveals that customers go through three stages of a purchasing process: 1) knowing your products or services, 2) collecting information and comparing products, and 3) finally making a choice for purchase. Brochure is one of the most important marketing vehicles that convert sales. A brochure presents customers with detailed information about your products or services whether it’s brochure printing on paper or a online brochure on your corporate website.Cover DesignA prospect either receives your brochure passively or actively ask for a brochure
rent established market leader—if their product is based on market-changing advances in product functionality due to a new technology. This is unheard of in most markets. Then you have the PC business, where rapid technological advancement over a long period of time has led to continuously lower prices—with great benefit to consumers but squeezing margin (and indeed many competitors) out of the market. Things move fast in High Tech. Sometimes it’s a high initial price to harvest profits while you have a feature advantage, other times aggressive discounting based upon your lower cost structure due to less expensive technology. Whatev
Sales don’t just happen. Research in decision science reveals that customers go through three stages of a purchasing process: 1) knowing your products or services, 2) collecting information and comparing products, and 3) finally making a choice for purchase. Brochure is one of the most important marketing vehicles that convert sales. A brochure presents customers with detailed information about your products or services whether it’s brochure printing on paper or a online brochure on your corporate website.Cover DesignA prospect either receives your brochure passively or actively ask for a brochure
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