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Casual Articles - Seven Ways to Use Market Segmentation at a Health Plan
We sat in staff meeting awaiting the report out of yet another attempt by Houston's other Rocket to catch its nemesis over in Austin in the race to build computers to order. Dell was so far out front in this race that the dust was settled by the time our horse reached the fourth turn. Everyone on my staff clearly understood our manufacturing didn’t have the capability to be a contender in the ‘build to order’ race.My guy walked in, sly smile on his face, placed his slides on the table and began."It appears we'll start with BTO (build to order, it was a world of acronyms), but, we'll d
Finally, the fun begins. Once target segments ha
I am blessed to have some of the best bosses coach me when I first entered the working world. They passed to me what seemed like, at that time - pretty obvious things one would do when in the working world. What seemed pretty obvious as habits for career success isn’t always so. As you start on your career path you begin to forget some of the basic habits. Therefore, it is essential to drill these habits deep enough to remember them.As I progressed in the corporate world, I noticed that these are good habits that should be passed down to my own people just as I have benefited from int
First, market segmentation research is needed to identify and define market segments. This process is fairly involved and is described elsewhere. (See for example the whitepapers at www.deftresearch.com.) The research helps firms decide which segmentation strategy to use. These strategies may be based on purchasing behavior, consumer characteristics, lifestyle information, or other market information.
Second the team must ask, “which segment or segments does the health plan wish to target?”
The market research will provide objective information facilitating this decision. Most experts would agree that it is foolish to target a segment to which you do not now have a reasonably good fit (e.g. the GMC truck division pursuing a "green", hybrid-oriented segment).
Finally, the fun begins. Once target segments hav
A National Medical Support Notice (NMSN) may be sent to you, if one of your employees has a child support obligation, by a state child support enforcement agency (CSEA). The NMSM is a standardized form that advises you when your employee has been ordered to provide health insurance coverage for a child through your company's health plan.The NMSN is a federal form that all state child support enforcement agencies must use. If an order has been issued and health coverage is available through the employer, the child must be enrolled by the Plan Administrator.The standardized NMSN does
First, market segmentation research is needed to identify and define market segments. This process is fairly involved and is described elsewhere. (See for example the whitepapers at www.deftresearch.com.) The research helps firms decide which segmentation strategy to use. These strategies may be based on purchasing behavior, consumer characteristics, lifestyle information, or other market information.
Second the team must ask, “which segment or segments does the health plan wish to target?”
The market research will provide objective information facilitating this decision. Most experts would agree that it is foolish to target a segment to which you do not now have a reasonably good fit (e.g. the GMC truck division pursuing a "green", hybrid-oriented segment).
Finally, the fun begins. Once target segments ha
The Job Interview is usually the most stressful and difficult part of any job. On the job stress falls a distant second to the interview required to get the job in the first place. So, what can we do to reduce the stress and impress our future boss at the interview? That's where preparation comes in. This article is about job selection, employer investigation, pre-interviews and practice to show you're prepared for the job and not just the interview questions.Career And Job Selection is the most important step in preparing for the interview. We must do
Second the team must ask, “which segment or segments does the health plan wish to target?”
The market research will provide objective information facilitating this decision. Most experts would agree that it is foolish to target a segment to which you do not now have a reasonably good fit (e.g. the GMC truck division pursuing a "green", hybrid-oriented segment).
Finally, the fun begins. Once target segments ha
It is starting to become accepted amongst management that Continuous Improvement (CI) requires an appropriate organisational culture change to create a sustainable improvement and benefits stream.Whilst this emanates from research which goes back to the early 1990s, it has been slow to gain acceptance amongst business leaders, possibly due to scepticism, as after all, organisational culture is seen by many as being intangible, ‘soft and fluffy’.Practical experiences and setbacks in the successful adoption of Continuous Improvement by practitioners, coupled with continued research (for
Second the team must ask, “which segment or segments does the health plan wish to target?”
The market research will provide objective information facilitating this decision. Most experts would agree that it is foolish to target a segment to which you do not now have a reasonably good fit (e.g. the GMC truck division pursuing a "green", hybrid-oriented segment).
Finally, the fun begins. Once target segments ha
All organizations deal in some way or the other with change. A government is to follow the changes that take place in the world and that affect its citizens. A company also follows most of the time changes in the same way by canalizing the effects of different causes. A third category of companies (institutions) however deal with change in a different way; they are more in the lead of change. They could be pictured as change leaders; empowering others to move into a new direction.Sometimes things just happen...Unless there is someone who interferes -- the intervention as it is called in chan
Finally, the fun begins. Once target segments have been decided on, there are at least seven ways to use segmentation.
1. Positioning. Take health care as an example. Most health plans offer multiple plans where premiums and access to branded drugs and providers differ. There are segments of the market willing to trade lower premiums for more restrictions on access. But other segments are not willing to make this trade. Market segmentation will help companies re-position their “basic” and “premier” plans to match segments’ motivations and concerns Sticking with health care for an example, some seniors are motivated to act because of service, convenience, or help with health maintenance. If segmentation is implemented, more seniors will find the right product for them.
2. New markets. Products or brands could be positioned to meet the needs of a segment the company does not now se
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