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Casual Articles - Your Ideal Customers: Do You Know Who They Are?
I am sure most would agree that a dream job would be one where you schedule your own hours, work out of your home and get paid well doing it. There has always been a small percentage of the work force population who have had this type of position ever since the dawning of the internet
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good pic
Starting any new business will require the ability and desire to gain new skills, whether it is business management, technical skills, bookkeeping fundamentals, etc. Specifically, in the realm of Network Marketing, your writing skills will become one of the most important tools in pro
The boys decided they were so successful they wanted to repeat the event. I informed them that this time they would have to pay for the lemonade themselves. They began worrying that the cost would eat into their profits too much. I casually suggested Kool-Aid would be cheaper. Their reply was not so casual.
“If we use Kool-Aid, we won’t get the grown-ups,” my son insisted. “They’re where the money is.”
At first I laughed, but after thinking about his response, I became very impressed. This seven-year old kid knew instinctively who his ideal customer was: adults who buy a drink and tell him to keep the change. He also knew that if he sold Kool-Aid, the adults would be less likely to buy. It wasn’t that he didn’t want to sell to the kids on the street, he just knew he’d make more money selling to the adults.
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good pict
Nothing is more important in direct mail fundraising than who you mail to. A terrific letter mailed to the wrong list of people will flop. I have a client who mailed a donor acquisition package to people who had not supported his organization but had supported another. The r
The boys decided they were so successful they wanted to repeat the event. I informed them that this time they would have to pay for the lemonade themselves. They began worrying that the cost would eat into their profits too much. I casually suggested Kool-Aid would be cheaper. Their reply was not so casual.
“If we use Kool-Aid, we won’t get the grown-ups,” my son insisted. “They’re where the money is.”
At first I laughed, but after thinking about his response, I became very impressed. This seven-year old kid knew instinctively who his ideal customer was: adults who buy a drink and tell him to keep the change. He also knew that if he sold Kool-Aid, the adults would be less likely to buy. It wasn’t that he didn’t want to sell to the kids on the street, he just knew he’d make more money selling to the adults.
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good pic
The conference that you have spent months planning went off without a hitch - your attendees, sponsors and exhibitors all left happy and the goals of the conference were accomplished. But now what? To get the most out of your conference start thinking about it not as just a three or f
“If we use Kool-Aid, we won’t get the grown-ups,” my son insisted. “They’re where the money is.”
At first I laughed, but after thinking about his response, I became very impressed. This seven-year old kid knew instinctively who his ideal customer was: adults who buy a drink and tell him to keep the change. He also knew that if he sold Kool-Aid, the adults would be less likely to buy. It wasn’t that he didn’t want to sell to the kids on the street, he just knew he’d make more money selling to the adults.
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good pic
There is a growing public perception that companies are ignoring health and environmental concerns in their quest to maximise profit and in doing so they ignore other equally important issues such as environmental concerns and local communities. You only need to watch the news to see
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good pic
Businesses nowadays are now aware of the power of the internet. Who would think decades ago that Yahoo, Google, Ebay or Amazon will became large corporations today? Twenty years ago no one would imagine that this would happen. Now even here in the Philippines there are some online ent
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good picture of your ideal client or is that picture a little fuzzy around the edges? Do you know who they are and what they buy? When you add a new product or service, do you think about how your ideal client will react to this new offering?
Even though there were more kids on the street and they would be willing to buy lemonade or Kool-Aid, my son knew he needed to get the adults in order to make more money. So if you haven’t done so in a while, go over your customer list. Figure out who the most profitable customers are. Find out what motivates them to buy from you. If you’re not sure, ask. Make a list and write it down.
Once you know who your “lemonade” customers are and what motivates them, you can start using this information to create marketing materials that specifically target them. It’s not that you necessarily want to get rid of your “Kool-Aid” customers, you just want to start attracting more “lemonade” customers.
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