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    marketing material, include the full name and, if applicable, company that the testimonial giver works for, alon
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    Do you use client testimonials on your sales marketing materials? The use of client testimonials is one of the best and oldest sales marketing tactics, whether it be used on your flyers, brochures, company website, newspaper & magazine advertisements, or even framed letters hanging on your office wall.

    Using client testimonials works. But there is a right way and a wrong way to do it.

    In short, when including a testimonial in sales marketing material, include the full name and, if applicable, company that the testimonial giver works for, alon

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    est and oldest sales marketing tactics, whether it be used on your flyers, brochures, company website, newspaper & magazine advertisements, or even framed letters hanging on your office wall.

    Using client testimonials works. But there is a right way and a wrong way to do it.

    In short, when including a testimonial in sales marketing material, include the full name and, if applicable, company that the testimonial giver works for, alon

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    & magazine advertisements, or even framed letters hanging on your office wall.

    Using client testimonials works. But there is a right way and a wrong way to do it.

    In short, when including a testimonial in sales marketing material, include the full name and, if applicable, company that the testimonial giver works for, alon

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    works. But there is a right way and a wrong way to do it.

    In short, when including a testimonial in sales marketing material, include the full name and, if applicable, company that the testimonial giver works for, alon

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    marketing material, include the full name and, if applicable, company that the testimonial giver works for, along with their position within that company.

    Why should you include the full name, company, and position in a client testimonial? The reason is that it is so easy to create a fake testimonial that a lot of companies do just that. And, consumers realize this and don’t give much credence to fake looking testimonials. They’re easy to spot too. They usually include just a first name. The client testimonials on your sales marketing mater

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