Casual Articles - Business

Approaching the Venture Capital Market
Many of today’s new ventures, particularly Internet startups with their enormous cash requirements, high risk, and high potential return, require approaching the venture capital marketplace. Venture capital investors are difficult to characterize, but we can discuss what venture capital firms generally look for when they analyze a company and its proposal for investment.What Venture Capital Firms Look ForOne way of explaining the different ways in which banks and ventur

f this is right and good, and these organisations are on borrowed time.

People increasingly prefer to buy from, deal with, and work for, ethical, right-minded organisations. And whether an organisation is ethical and right-minded is becoming increasingly transparent for all to see.

So be one.

Aside from which - when you get your philosophy right, everything else naturally anchors to it. Strategies, processes, attitudes, relationships, trading arrangements, all sorts of difficult decisions - even directors salaries and share options dare we suggest.

And it need not be complicated. The ultimate corporate reference point is: "Is

Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets to everyone and as they say you only have one chance to make a first impression. Present yourself clearly and dynamically, and you'll look like a professional, even if you are a small company.We also recommend hiring a branding compa

First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age:

Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless...

Price is no longer the king, if it ever was. Value no longer rules, if ever it did. Quality of service and product is not the deciding factor.

Today what truly matters is ethical and philosophical quality - from the bottom to the top - in every respect - across every dimension of the organisation.

Modern consumers, business buyers, staff and suppliers too, are today more interested than ever before in corporate integrity, which is defined by the organisation's ethics and philosophy.

Good sound ethics and philosophy enable and encourage people to make 'right and good' decisions, and to do right and good things. It's about humanity and morality; care and compassion; being good and fair.

Profit is okay, but not greed; reward is fine, but not avarice; trade is obviously essential, but exploitation is not.

People naturally identify and align with these philosophical values. The best staff, suppliers, and customers naturally gravitate towards organisations with strong philosophical qualities.

Putting a good clear ethical philosophy in place, and communicating it wide and far lets people know that your organisation always strives to do the the right thing. It's powerful because it appeals to people's deepest feelings. Corporate integrity, based on right and good ethical philosophy, transcends all else.

And so, strong ethics and good philosophy are the fundamentals on which all good organisations and businesses are now built.

People might not ask or talk about this much: the terminology is after all not fashionable 'marketing-speak', nor does it correlate obviously to financial performance, but be assured; everyone is becoming more aware of the deeper responsibilities of corporations and businesses in relation to humanity, and morality, the natural world, the weak and the poor, and the future of the planet.

Witness the antagonism growing towards certain multi-nationals. People don't rail against successful corporations - they rail against corporations which put profit ahead of people; growth ahead of of society and communities; technology and production ahead of the natural world; market domination ahead of compassion for humankind. None of this is right and good, and these organisations are on borrowed time.

So be one.

And it need not be complicated. The ultimate corporate reference point is: "Is

Extreme Makeover - Small Business Edition
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn't work, it's not what they want, it's not what they need, it's ugly, or they just flat out despise it. So, they hire an expert designer to help.After meeting with the family to find out their wants, needs, desires and dreams, the expert takes that inform

y respect - across every dimension of the organisation.

Modern consumers, business buyers, staff and suppliers too, are today more interested than ever before in corporate integrity, which is defined by the organisation's ethics and philosophy.

Profit is okay, but not greed; reward is fine, but not avarice; trade is obviously essential, but exploitation is not.

People naturally identify and align with these philosophical values. The best staff, suppliers, and customers naturally gravitate towards organisations with strong philosophical qualities.

And so, strong ethics and good philosophy are the fundamentals on which all good organisations and businesses are now built.

So be one.

And it need not be complicated. The ultimate corporate reference point is: "Is

How Do You Know It's Time To Fire A Client?
As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heavens forbid, go to the bathroom.Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that you now have the ability to fire a client.Stop and think about that for a moment. As a business owner, you d

ues. The best staff, suppliers, and customers naturally gravitate towards organisations with strong philosophical qualities.

And so, strong ethics and good philosophy are the fundamentals on which all good organisations and businesses are now built.

So be one.

And it need not be complicated. The ultimate corporate reference point is: "Is

Why Cost Reduction Efforts Fail
Every business is trying to improve profitability, after all this is why the business exists. To achieve this goal there are only two paths that can be taken – increase revenue or reduce costs. The path of increasing revenue is typically seen as the most positive step. It is exciting, involves expansion and creates opportunities. Conversely, reducing costs is seen as negative and backward and so this approach often gets much less attention that it deserves.The problem with con

not fashionable 'marketing-speak', nor does it correlate obviously to financial performance, but be assured; everyone is becoming more aware of the deeper responsibilities of corporations and businesses in relation to humanity, and morality, the natural world, the weak and the poor, and the future of the planet.

So be one.

And it need not be complicated. The ultimate corporate reference point is: "Is

The Additional Task of an Internal Advisor
The internal advisor can be a specialist of any field in (the) organization. The accountant is one of the most common examples we all know. The accountant prepares the financial figures and is more than anyone else up to day with the roundabouts of the organization.Other (internal) advisors you often find are: Internal communication advisor External communication advisor (PR) Internal control HRM ICT Security and Risk

f this is right and good, and these organisations are on borrowed time.

So be one.

And it need not be complicated. The ultimate corporate reference point is: "Is it right and good?... How does this (idea, initiative, decision, etc) stack up against our ethical philosophy?"

Organisations are complex things, and they become more and more complicated every day. A good ethical philosophy provides everyone with a natural, reliable reference point, for the tiniest detail up to the biggest strategic decision.

So as you start to write your marketing plan, be it for a new start-up, a huge corporation, or a little department within one, make sure you put a 'right and good' ethical philosophy in place before you do anything else, and watch everything grow from there.

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If you are creative and feel that you have the skills to market products, hiring a programmer will be your key to continuous success. By reading this article, you are not only going to want to follow through with the ideas right away, you'll want to print it out and hang it on your refrigerator.

What is your philosophy of selling? Most people think selling is all about talking. I contend that selling is all about effective listening.

There are so many naturally occurring business situations, which cannot be properly fit into the UFOC or Uniform Franchise Offering Circular for proper and legal disclosure to new franchise buyers as per the onerous rules and regulations in the Franchising Industry.

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