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Casual Articles - Web-Communication - Getting Heard
AdvantagesThere are many different advantages of working from home. Learning how to make money from home is one of the best things you can do. It allows you the ability and freedom of working for yourself, in a way. When you work from home you can basically choose your own schedule. If you are most productive in the morning, you can set your hours for early in the day. If you are a night owl, you can work late at night and into the wee hours of the morning. You can schedule yourself a mid-afternoon nap, if that helps you to be more productive. You can even wear your pajamas or sweat pants and slippers to the office. You can help the kids with their homework, or even make them breakfast. You can even do your laundry or have dinner in the oven while you are working in your office. Working from home lets you feel more in control of your life, and allows you to really enjoy life more than ever before.Another advantage is the tax deductions available to home businesses that are not available to people who work for employers. Some of these deductions might include mileage deductions for business errands and appointments. Combining these with personal errands and appointments is also an advantage to the work at home business person, not only for time management, but also for the ability to deduct mileage that would not otherwise be available. Combine business with pleasure when taking a vacation, to make part or all of your time away deductible. Another would be tax deductions for the expense of having an office in your home. These might include items like part of the cost of your home, as well as part of the cost for the electricity, water, heating, telephone, and cable for your internet connection. Also any electronic equipment you use for your business, including computers, printers, scanners, fax machines, etc., would be deductible. In addition, any upgrades for your computers, such as security software or other software for programs you might use in your business. Another deduction could be for additional computer hardware necessary for your business, such as a microphone, headset and camera for a communication program, like Skype. Let us not forget the office furniture and office supplies for setting up your office and operating it day to day. These deductions are not available for people who do not maintain an office in their home. Be sure to talk to a tax professional for help in determining what deductions are allowed.DisadvantagesThere are also a few disadvantages of working from home that you m
1. The Environment
2. The Audience
3. The Message
4. The Messenger, and
5. The Process.
The Web Environment
In the early days of the Web, marketers were frustrated because many didn't get the fundamental difference between traditional print media and the new digital webmedia. Those that did 'get it' were even more frustrated because the environment wasn't advanced enough to enable practical use of growing multimedia techniques. Today the Web has advanced to the point were full-function multimedia can be presented and enjoyed by the vast majority of Web users.
But even with these advancements the Web creates some unique obstacles to effective communication:
- The Web is a sterile barren environment devoid of human connection,
- Computer monitors are hard on the eyes,
- Limited screen real estate puts a premium on abbreviated information, and
- Technological incompatibilities and differences between br
About 3 months ago I bought a new clock radio. Last night, I found that I needed to use the alarm for the first time. So I looked at all the buttons, took a wild guess as to how to set the alarm, and managed to change the correct time to the wrong time.But failed to set the alarm.So I searched the web and found a copy of the user manual. After following the instructions, I successfully set the alarm so that it would ring at 5:30am on every weekend morning for the rest of my life. But I still couldn't set the alarm to ring the next day.The solution? I went to a 24 hour pharmacy, bought an alarm clock for $5.99, plugged it in, and pushed the button labeled "set alarm." Worked like a charm.So what does this have to do with using technology to support online collaboration? Too many tools try to do too much. As a result, users simply refuse to even try to learn how to use them.This creates a big problem if you need everyone to use the technology for the workgroup to work.The answer is to implement a solution that users can understand. The downside is that it won't do absolutely everything, but the upside is that everyone will use it. After all, the whole idea is to get everyone on board.As you consider possible solutions, begin by taking a hard-look at the user interface and sharing it with some actual users. See if they can figure it out. If they can't, the most likely problem is that they are faced with too many options.So limit the options only to those that are critical to the needs of the group. The good news is that technology providers are beginning to recognize that there is a market for collaboration tools based on the concept that less is more – that by offering a simple solution, it will actually be used, fulfilling the promise of allowing individuals with varying levels of technical expertise to all work together.Which, of course, is the whole point.
The Vervet monkeys of East Africa have 3 distinct vocal alarms to warn of leopards, eagles, and snakes. The warning for leopards causes the monkeys to run for the trees; the warning for eagles tells them to search the sky and look for shelter; while the snake warning causes the group to standup on two legs and scrutinize the grass for predators.
But as sophisticated a verbal warning system as this may appear to be, these creatures do not have the capability to communicate complex information like, 'checkout the bush at two o'clock, there's two leopards hiding in wait.'
The Evolution of Web-Man
They say the thing that separates man from other animals is our ability to speak - that, and our posable thumbs. So the first thing we learn to do is stick our thumbs in our mouths, crippling our ability to speak intelligibly, not to mention creating huge orthodontist's bills. We have this incredible ability to take a good thing and screw it up. Take the Web for example.
As marketing professionals we have this astonishing ability to communicate with infinite variation, nuance and meaning using the multimedia Web-environment; a communication platform that is begging to be exploited to its maximum potential.
Our thinking of what constitutes a website has been corrupted by a cadre of unimaginative 'techno-geeks' and trendy design-gurus who may know graphic design, database development, and even every Internet Explorer bug-fix and work-around, but what they don't know is how to deliver a marketing message on a website.
What these new-age 'techno-nistas' don't get is that our job as marketers is to communicate. Sophisticated communication is a uniquely human activity requiring some understanding of how an audience perceives, comprehends and retains information.
"If sound is the delicate touch of a practiced lover, then sight is the desperate groping of an inexperienced adolescent in the backseat of his father's Chevy."
These twenty-six words convey a wealth of experience and a flood of understanding. They paint a picture in seconds that would take a gifted artist considerable time, talent, and style to recreate visually.
But despite the published research on how we learn, how we comprehend, and how we remember, all of which points to the power and influence of verbal communication, we still rely for the most part on visual methods to deliver our messages.
"A picture is worth a thousand words." - Fred Barnard, Tram Advertising Salesman, 1920
We have all been told from early on that 'a picture is worth a thousand words.' How many times have you quoted this famous saying? According to Jack Trout, in his book 'The New Positioning,' what Confucius actually said was, "a picture is worth a thousand pieces of gold." Not the same thing at all is it? There is actually no evidence that Confucius made either remark.
The documented origin of the famous expression has been traced back to a guy named Fred Barnard who sold tram advertising in the 1920s. Originally he claimed it was an old Japanese proverb, but later changed his story and issued Chinese lettering with a translation in his ads. Who knows what the truth is, maybe old Fred invented the expression himself, but most people still believe it.
As marketers we have come under the spell of a dominant visual hegemony that ignores our natural oral learning process, causing us to create websites that fail to deliver meaningful, memorable, marketing messages.
The Suya of the Brazilian Matto Grosso believe the act of hearing is the sign of a 'fully socialized individual.' For the Suya the term 'to hear' also means 'to understand.' The expression 'it is in my ear' means that something has been learned, even something visual like a weaving pattern. To the Suya, the visual is an anti-social sense cultivated by witches.
- Classen, C., 1993, 'Worlds of Sense: exploring the senses in history and across cultures', London: Routledge
The Five Elements of Effective Communication
To understand how to effectively deliver our marketing messages over the Web we first must understand the five basic elements of communication:
1. The Environment
2. The Audience
3. The Message
4. The Messenger, and
5. The Process.
The Web Environment
In the early days of the Web, marketers were frustrated because many didn't get the fundamental difference between traditional print media and the new digital webmedia. Those that did 'get it' were even more frustrated because the environment wasn't advanced enough to enable practical use of growing multimedia techniques. Today the Web has advanced to the point were full-function multimedia can be presented and enjoyed by the vast majority of Web users.
But even with these advancements the Web creates some unique obstacles to effective communication:
- The Web is a sterile barren environment devoid of human connection,
- Computer monitors are hard on the eyes,
- Limited screen real estate puts a premium on abbreviated information, and
- Technological incompatibilities and differences between bro
There are numerous types of work found in Bakersfield for both college degrees and non degree holders. Career opportunity is significantly more common in Bakersfield than in other US cities. This is useful for career planning and for understanding the nature of jobs in Bakersfield. Without a Career guide it is difficult to be managed. There are a large number of employers set to hire huge numbers of skilled professionals for their business development. There are popular jobs in Bakersfield, California metro area that are ready for college degree holder. But how will these be brought together to create a successful solution for both employers and candidates. Only a human resource service provider can do all these for candidates as well as for the company employers. The Employment Service providers in Bakersfield are very active in doing such business and providing the best services to the clients and job seekers.Employment service is a challenging job in advanced techno-age. The important points are selecting candidates from thousands of resumes in a day, scrutinizing them with all perfections, understanding of the type of job and desiring role of the candidates, and satisfying a candidate by providing all his/her expectations.Employment Services is a partnership with employers providing career sessions, training organizations, Career Center etc. The mission is to meet employers’ workforce needs, providing Internet job search and talent bank system. Employers can then use the search functions to retrieve resumes or job histories of qualified job seekers. Job seekers can also search filtering their options from the data base of job openings to find suitable employment.The majority of workers do not have college degrees in Bakersfield. The jobs are normally local and ranked low salaried. So the recruitment agents have to take care of both parties for a solution. Here, candidates may be unsatisfied with the salary, but the negotiator can handle the situation and conditions and find a solution.Employment Services in Bakersfield are adequate to employers and job seekers who are both experienced and inexperienced. There are huge classified jobs and companies that are well maintained by the service providers. Fitting into the industry is very important for the candidates. Bakersfield employment services conduct sessions, seminars, fairs, and virtual meetings for various jobs categories. They designed some placement programs and seminars for mentoring, informing, an
As marketing professionals we have this astonishing ability to communicate with infinite variation, nuance and meaning using the multimedia Web-environment; a communication platform that is begging to be exploited to its maximum potential.
Our thinking of what constitutes a website has been corrupted by a cadre of unimaginative 'techno-geeks' and trendy design-gurus who may know graphic design, database development, and even every Internet Explorer bug-fix and work-around, but what they don't know is how to deliver a marketing message on a website.
What these new-age 'techno-nistas' don't get is that our job as marketers is to communicate. Sophisticated communication is a uniquely human activity requiring some understanding of how an audience perceives, comprehends and retains information.
"If sound is the delicate touch of a practiced lover, then sight is the desperate groping of an inexperienced adolescent in the backseat of his father's Chevy."
These twenty-six words convey a wealth of experience and a flood of understanding. They paint a picture in seconds that would take a gifted artist considerable time, talent, and style to recreate visually.
But despite the published research on how we learn, how we comprehend, and how we remember, all of which points to the power and influence of verbal communication, we still rely for the most part on visual methods to deliver our messages.
"A picture is worth a thousand words." - Fred Barnard, Tram Advertising Salesman, 1920
We have all been told from early on that 'a picture is worth a thousand words.' How many times have you quoted this famous saying? According to Jack Trout, in his book 'The New Positioning,' what Confucius actually said was, "a picture is worth a thousand pieces of gold." Not the same thing at all is it? There is actually no evidence that Confucius made either remark.
The documented origin of the famous expression has been traced back to a guy named Fred Barnard who sold tram advertising in the 1920s. Originally he claimed it was an old Japanese proverb, but later changed his story and issued Chinese lettering with a translation in his ads. Who knows what the truth is, maybe old Fred invented the expression himself, but most people still believe it.
As marketers we have come under the spell of a dominant visual hegemony that ignores our natural oral learning process, causing us to create websites that fail to deliver meaningful, memorable, marketing messages.
The Suya of the Brazilian Matto Grosso believe the act of hearing is the sign of a 'fully socialized individual.' For the Suya the term 'to hear' also means 'to understand.' The expression 'it is in my ear' means that something has been learned, even something visual like a weaving pattern. To the Suya, the visual is an anti-social sense cultivated by witches.
- Classen, C., 1993, 'Worlds of Sense: exploring the senses in history and across cultures', London: Routledge
The Five Elements of Effective Communication
To understand how to effectively deliver our marketing messages over the Web we first must understand the five basic elements of communication:
1. The Environment
2. The Audience
3. The Message
4. The Messenger, and
5. The Process.
The Web Environment
In the early days of the Web, marketers were frustrated because many didn't get the fundamental difference between traditional print media and the new digital webmedia. Those that did 'get it' were even more frustrated because the environment wasn't advanced enough to enable practical use of growing multimedia techniques. Today the Web has advanced to the point were full-function multimedia can be presented and enjoyed by the vast majority of Web users.
But even with these advancements the Web creates some unique obstacles to effective communication:
- The Web is a sterile barren environment devoid of human connection,
- Computer monitors are hard on the eyes,
- Limited screen real estate puts a premium on abbreviated information, and
- Technological incompatibilities and differences between br
Renting a trade show exhibit gives you an opportunity to have a new look at each show. Renting also costs only a fraction of the cost of purchasing a new trade show display. Today, a whole range of trade-show rental exhibits is available to fit every budget and requirement. Along with the displays and exhibits, a lot of the rental companies also rent out the accessories that you might need.There are many reasons why renting a trade show exhibit is a preferred choice. For one, renting is less of a hassle. In most cases, representatives of the rental company are on site to supervise the installation of the exhibit and assist you with last-minute setting up. As a result, your responsibility in maintaining the booth decreases considerably.As with other rentals, the total cost of putting up an exhibit is much less if you are renting it. Even though you get a custom-built booth for your exclusive use, the costs are a lot less than purchasing a booth. Renting makes it possible for you to afford a much better trade show exhibit at the same value. Purchasing an exhibit is a massive initial investment. Rentals help to contain your initial expenses. Union installation and union dismantling costs are fixed into your rental package, regardless of local union scale increases. Sometimes freight charges are also included in your rental package. There are no additional charges for storage from show to show, regardless of how many crates the exhibit is packed in. Also, the money saved in rentals can be put towards other marketing uses.Since a rental exhibit is not hired on a permanent basis, this leaves the option of having a new exhibit for virtually every show. This provides an exhibitor with a lot of variety. Overall, trade show exhibit rentals are a definite way to expose your company to a maximum number of show attendees.
But despite the published research on how we learn, how we comprehend, and how we remember, all of which points to the power and influence of verbal communication, we still rely for the most part on visual methods to deliver our messages.
"A picture is worth a thousand words." - Fred Barnard, Tram Advertising Salesman, 1920
We have all been told from early on that 'a picture is worth a thousand words.' How many times have you quoted this famous saying? According to Jack Trout, in his book 'The New Positioning,' what Confucius actually said was, "a picture is worth a thousand pieces of gold." Not the same thing at all is it? There is actually no evidence that Confucius made either remark.
The documented origin of the famous expression has been traced back to a guy named Fred Barnard who sold tram advertising in the 1920s. Originally he claimed it was an old Japanese proverb, but later changed his story and issued Chinese lettering with a translation in his ads. Who knows what the truth is, maybe old Fred invented the expression himself, but most people still believe it.
As marketers we have come under the spell of a dominant visual hegemony that ignores our natural oral learning process, causing us to create websites that fail to deliver meaningful, memorable, marketing messages.
The Suya of the Brazilian Matto Grosso believe the act of hearing is the sign of a 'fully socialized individual.' For the Suya the term 'to hear' also means 'to understand.' The expression 'it is in my ear' means that something has been learned, even something visual like a weaving pattern. To the Suya, the visual is an anti-social sense cultivated by witches.
- Classen, C., 1993, 'Worlds of Sense: exploring the senses in history and across cultures', London: Routledge
The Five Elements of Effective Communication
To understand how to effectively deliver our marketing messages over the Web we first must understand the five basic elements of communication:
1. The Environment
2. The Audience
3. The Message
4. The Messenger, and
5. The Process.
The Web Environment
In the early days of the Web, marketers were frustrated because many didn't get the fundamental difference between traditional print media and the new digital webmedia. Those that did 'get it' were even more frustrated because the environment wasn't advanced enough to enable practical use of growing multimedia techniques. Today the Web has advanced to the point were full-function multimedia can be presented and enjoyed by the vast majority of Web users.
But even with these advancements the Web creates some unique obstacles to effective communication:
- The Web is a sterile barren environment devoid of human connection,
- Computer monitors are hard on the eyes,
- Limited screen real estate puts a premium on abbreviated information, and
- Technological incompatibilities and differences between br
As a work from home Mom of 4 kids who are with me ALL day, people often wonder how I'm able to do it all. So I decided to share some of my "Work from home Moms house cleaning tips" with you.Be reasonable and lower your expectations when it comes to housework.Remember...you ARE a working Mom. You get to do that work from home, but you're also doing it with small kids underfoot. You deserve a pat on the back, not a guilt trip.Decide what's important to you and your family and focus on those tasks.For instance...in my house, the kitchen always gets cleaned quickly after it's dirtied. My "ick factor" is a grimy sink. Plus, we're in that room more than any other. Bathrooms and kitchens are more important than other rooms because of the hygiene factor. A little dust or kid toys underfoot? Ah, who cares? Plus, as my sister, a mom of 4 always says, stepping on Legos is free acupressure. My husband on the other hand, is into floors. The whole house could be a pig sty, but if the floors are clean, the house is clean to him. So I make it a point to vacuum before he gets home.What makes your house clean? Make sure those tasks are done, which for most people means having a simple routine that you do without thinking. As for the rest...Delegate, outsource, or procrastinate.Decide what you can delegate to hubby, your kids or to a teenager eager to earn a few dollars. I think the best way you can spend $20 on your home based business is to pay a mommy's helper to come over for several hours and clean or play with your kids while you do business. Make sure you have a long to do list at the ready so you don't squander your time checking email or reading blogs. (Who, me?)Your kids can be paid surprisingly small amounts of money to do cleaning that is above and beyond their regular chores. Don't feel guilty about doing this. I know one 6 year old who is one Jabba the Hutt Lego set richer because of all the dimes and quarters he earned vacuuming. Ahem.Procrastinate the tasks that take the same amount of time to do whether they're done daily or weekly. Dishes, for one, take longer to do the longer they sit. Vacuuming and dusting take the same amount of time whether they're done daily or weekly.And outsourcing...as soon as you can afford to, pay someone to do things around the house while you focus on more important tasks. And if you can't do that, invite someone over for a playdate. It's amazing how much energy you can drum up when company's coming, and how fast you can clean too!Teach your childr
As marketers we have come under the spell of a dominant visual hegemony that ignores our natural oral learning process, causing us to create websites that fail to deliver meaningful, memorable, marketing messages.
The Suya of the Brazilian Matto Grosso believe the act of hearing is the sign of a 'fully socialized individual.' For the Suya the term 'to hear' also means 'to understand.' The expression 'it is in my ear' means that something has been learned, even something visual like a weaving pattern. To the Suya, the visual is an anti-social sense cultivated by witches.
- Classen, C., 1993, 'Worlds of Sense: exploring the senses in history and across cultures', London: Routledge
The Five Elements of Effective Communication
To understand how to effectively deliver our marketing messages over the Web we first must understand the five basic elements of communication:
1. The Environment
2. The Audience
3. The Message
4. The Messenger, and
5. The Process.
The Web Environment
In the early days of the Web, marketers were frustrated because many didn't get the fundamental difference between traditional print media and the new digital webmedia. Those that did 'get it' were even more frustrated because the environment wasn't advanced enough to enable practical use of growing multimedia techniques. Today the Web has advanced to the point were full-function multimedia can be presented and enjoyed by the vast majority of Web users.
But even with these advancements the Web creates some unique obstacles to effective communication:
- The Web is a sterile barren environment devoid of human connection,
- Computer monitors are hard on the eyes,
- Limited screen real estate puts a premium on abbreviated information, and
- Technological incompatibilities and differences between br
A fateful day is coming when there will be no more advertising, marketing, or public relations. Why? Simple: we're killing our industry by being too successful at it.The communications field keeps finding new ways to send sales messages to target audiences, and by utilizing these new methods to the maximum extent possible, we are strangling the effectiveness of all media. Quite frankly, marketing intrusiveness is out of control.Ads Beyond Counting. Some reports claim you'll view 10,000,000 ads in your lifetime, yet with new communication channels and new techniques of marketing, that number is probably under-estimated.Sponsored data is built into your mail, e-mail, Web sites, video games, online games, magazines, newspapers, newsletters, and media broadcasts. Ads are delivered by TV, radio, phones, outdoor boards, private vehicles, and transit posters. Marketing messages are sprayed on walls, chalked on sidewalks, printed on condoms, acted out in the streets, waiting to ambush you in restrooms, and beamed at you from electronic displays of every shape, size, and description, including sound-emitting urinal cakes.Viral creations contain ad messages. Word of mouth advertising (WOM) is expanding fast. Channel One delivers commercials to kids in schools.In stores, RFID (radio frequency identification) chips track your purchases. Watch TV and your selections are tracked. Online, every click is monitored. That information is available for sale, so demographic and psychographic data can be accumulated and you, the targeted consumer, can be more accurately reached.Sponsormania. Phrases like this emerge from your radio and TV: "Welcome to the Nextel Halftime Report, brought to you by Toyota." They might reel off a whole string of sponsors for a ten-minute programming segment that features interviews with players and coaches wearing corporate logos while standing in front of electronically shimmering backgrounds displaying other corporate logos. The way we're going, we can soon expect to hear: "Welcome to C-SPAN's coverage of the Halliburton Congress, brought to you by Bechtel."Ads by the Pound. Grab the Sunday morning newspaper. Weight: 3.4 lbs. Remove the advertising booklets, inserts, leaflets, flyers, announcements, mini-magazines, and the classified section. Remaining weight of news sections: 1.2 lbs. But each of these sections also contains ads. And some entire sections could be viewed as ad-oriented, such as Entertainment, Style, Food, Real Estate and Automotive.Most of us don't begrud
1. The Environment
2. The Audience
3. The Message
4. The Messenger, and
5. The Process.
The Web Environment
In the early days of the Web, marketers were frustrated because many didn't get the fundamental difference between traditional print media and the new digital webmedia. Those that did 'get it' were even more frustrated because the environment wasn't advanced enough to enable practical use of growing multimedia techniques. Today the Web has advanced to the point were full-function multimedia can be presented and enjoyed by the vast majority of Web users.
But even with these advancements the Web creates some unique obstacles to effective communication:
- The Web is a sterile barren environment devoid of human connection,
- Computer monitors are hard on the eyes,
- Limited screen real estate puts a premium on abbreviated information, and
- Technological incompatibilities and differences between browsers and computer platforms vary the user experience among audiences.
In addition to these inherent environmental challenges, the world of search engine optimization has created a whole new Web-orthodoxy of 'does-and-don'ts' designed to attract search engine indexing, hopefully leading to greater site traffic, but at the same time, diluting the marketing message and disrupting critical communication. All of which, creates audience frustration, curtailing the time spent on website visits due to a failure to deliver the promised recognizable content.
The very hyperlinked nature of the Web and the oft-touted promotion of linking to anything and everything remotely relevant flies in the face of human nature, that craves an organized linear narrative presentation of content that maximizes comprehension and retention.
The Web Environment Summary
- The Web environment has advanced to the point where multimedia can be delivered and enjoyed by the vast majority of Web users.
- The Web is a sterile, barren environment creating a communication gap that must be bridged by human contact in the form of oral communication.
- Computer screens, the interface between you and your audience, make reading difficult and their limited screen sizes exacerbate the difficulty.
- As marketers we have come under the spell of a dominant visual hegemony that ignores our natural oral learning process, causing us to create websites that fail to deliver meaningful, memorable, marketing messages.
- Over 70% of website visitors skip, scan, and skim text looking for headlines, subheads, captions, and bulleted points diluting sophisticated concepts and complex ideas, leading to misunderstandings, confusion and customer dissatisfaction.
- Cross-browser differences and technological incompatibilities create un-uniform presentations and frustrating user experiences.
- The very hyperlinked nature of the Web with all its advantages actually disrupts comprehension and retention by distracting the audience from what they crave, an organized linear narrative.
The Web Audience
We live in a fast paced world where everyone is busy multitasking their way through their workday: talking on cell phones, writing email proposals, text messaging colleagues, and searching the Web for vital business intelligence.
It is not surprising that distracted Web-visitors are easily drawn away from sites that do not immediately deliver the information they are looking for. And it is no surprise that people are frustrated by having to sift their way through a maze of search engine friendly hyperlinks and incomprehensible advertising copy. If you're lucky, this approach may lead to some additional search engine traffic, but burying your critical content in a mountain of keywords, jargon, and specifications does nothing to engage, enlighten and evangelize your audience.
Website visitors may, or may not be clients or even prospects, but what they are, are an audience, an audience searching for information. If they can't find that information, if they don't understand that information, and if they can't retain that information; your website, and by extension your company, is useless to them. By recasting Web-visitors as an audience you can organize and present material in ways that are useful, understandable, and memorable.
The principles and practices required to create a compelling presentation may very well conflict with some search engine optimization maxims and even current Web design trends, but you have to ask yourself, "what is my prime directive?" Do you want tons of traffic that opts out of your site as quickly as possible, instantly forgetting who you are and what you do; or do you want visitors who will stay on your site, learn about you and your products, and ultimately convince themselves that your company is the one with the right solution that fulfills their needs.
Websites are by their very nature compromises of content, presentation, and technology. By treating your visitors as an audience that needs to be informed, enlightened, and entertained, you will be able to make the most effective decisions, and you will ultimately end-up
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