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    3. Goals and Vision of the Organization

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    Mission statements are often used by organizations in the introduction section of written material, such as brochures and sales or fundraising letters, or on the homepage of their website. If you do this, don't assume that the reader will be able to position your organization. A few cues early in your introduction will decrease confusion about who you are and what you do.

    1. Type of Organization

    Your introduction should explain the type of organization - nonprofit, business or government. Don't assume that the reader will be able to figure this out from your mission statement.

    2. Size and Scope of Your Organization

    An introduction should give the reader some indication of the size and scope of your organization. State if you operate solely in one city, or across the state or nation, or internationally. Provide some indication of your size as well, such as number of employees, customers served or products sold.

    3. Goals and Vision of the Organization

    Explain both the long term vision for your organization and more immediate goals. The reason for this is to give the reader an idea of your

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    1. Type of Organization

    Your introduction should explain the type of organization - nonprofit, business or government. Don't assume that the reader will be able to figure this out from your mission statement.

    2. Size and Scope of Your Organization

    An introduction should give the reader some indication of the size and scope of your organization. State if you operate solely in one city, or across the state or nation, or internationally. Provide some indication of your size as well, such as number of employees, customers served or products sold.

    3. Goals and Vision of the Organization

    Explain both the long term vision for your organization and more immediate goals. The reason for this is to give the reader an idea of you

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    organization - nonprofit, business or government. Don't assume that the reader will be able to figure this out from your mission statement.

    2. Size and Scope of Your Organization

    An introduction should give the reader some indication of the size and scope of your organization. State if you operate solely in one city, or across the state or nation, or internationally. Provide some indication of your size as well, such as number of employees, customers served or products sold.

    3. Goals and Vision of the Organization

    Explain both the long term vision for your organization and more immediate goals. The reason for this is to give the reader an idea of you

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    er some indication of the size and scope of your organization. State if you operate solely in one city, or across the state or nation, or internationally. Provide some indication of your size as well, such as number of employees, customers served or products sold.

    3. Goals and Vision of the Organization

    Explain both the long term vision for your organization and more immediate goals. The reason for this is to give the reader an idea of you

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    3. Goals and Vision of the Organization

    Explain both the long term vision for your organization and more immediate goals. The reason for this is to give the reader an idea of your ultimate purpose, which is probably expressed in your mission statement. But if your ultimate purpose is huge, like ending violence and establishing world peace, then a more immediate, measurable goal will help to engage people in your purpose.

    4. Who Is In Charge?

    Another way to position your organization is to explain how it is governed and managed. This may seem obvious, once the type of organization is explained, but there is no reason to assume the reader will make the right connections. A sentence or two will explain.

    Of course, any of these points may be elaborated during the course of the document or website. But having them in the introduction will ensure the reader has an immediate and accurate mental picture before reading further, positioning the organization vis a vis the reader’s experience.

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