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    Do You Have The Right Focus To Make Your Dream A Business Instead Of A Hobby?
    We'd all love to make a fabulous living doing what we love to do. And often it's really possible.Yet, I was speaking with someone who wanted to make a living as an artist. This isn't any particular person, because I've had this conversation with folks numerous times. And, it's not always about art. Sometimes it's about coaching. Sometimes it's about cooking. Sometimes it's about walking dogs.They spoke to me at length about how much they loved doing art, and how it fed their soul, and how important it was to their well-being. Very inspiring stuff, and it felt great. But, when I asked them, "How do you want to help other people with your artwork?" they couldn't answer me."It's art! It exists for its own sake. It should have value in and of itself."This pers
    am - the bonus - is derived from additional monies that the program itself generates.

    In support of, and perhaps even more important than the total employee population strategy above, a secondary strategy was implemented for supervisors only. Prestige and recognition is afforded to those supervisors who encourage and develop their employees to 'think like management thinks,' in concert with the Great Ideas Program. This takes time, patience, and respect for all ideas on the part of the supervisors, to discuss the ideas submitted by their subordinates in order to train them in seeing the company-wide implications of their ideas. These supervisors, and ultimately, the employees reporting to them, have also attained career advancement, as they have since demonstrated their ability to translate the critical perceptions and attitudes of management into everyday behaviors of subordinates at all levels of the organization.

    This client is in its fifth year with NBRI, and has moved from a poor performer to near best in class.

    In s

    Advertising on the Back of Toilet Paper is Profitable
    What will the advertising executives think of next? Many small businesses will try new forms of advertising because the Yellow Pages doesn't work. In fact one of the most interesting new ways to advertise is to buy a space above urinals and it was proven that that works five times better than yellow page ads.And if you have the stomach for it we have been told that advertising on the back of toilet paper and bars and restaurants works great and one industry survey said it works 10 times better than yellow page ads. Yes, advertising on the back of toilet paper can be very profitable and when someone is stuck in that stall and they have nothing to do they will actually read the toilet paper of course what they do with it next we will not discuss. But suffice it to say anythi
    In any labor market, companies compete to find and keep the best employees, using pay, benefits, promotions, and training. But these well-intentioned efforts often miss the mark. The front-line manager is the key to attracting and retaining talented employees. No matter how generous the pay or how renowned the training, employee survey research shows the company that lacks great front-line managers will suffer.

    The best managers select an employee for talent rather than for skills or experience, setting expectations for him or her, defining the right outcomes rather than the right steps. The best managers motivate people, building on each person's unique strengths rather than trying to fix their weaknesses. And, great managers develop people, finding the right fit for each person, not necessarily the next rung on the ladder.

    Essential to this process is the employment of an appropriate measuring stick, which successfully links customer data with employee productivity, customer loyalty, and profitability.

    Given the importance of the front-line managers, any effective employee incentive program must begin with incentives specific to the supervisor level. Clearly, the factors that motivate supervisors are often different from the factors that motivate the general employee population. Through the root cause analyses, underlying psychological factors that motivate supervisors within a particular business environment are identified, and appropriate incentives are designed to address those factors. NBRI employee survey research has shown that these factors may be related to one or more of the following categories:
    · Career advancement
    · Money
    · Prestige
    · Public recognition

    It is not always the case, then, that employee incentives, particularly at the supervisor level, require extraordinary expenditures by management in order to increase employee performance. While most employee incentive programs include a combination of the categories above, NBRI research has clearly shown that recognition, above all, is the most powerful motivator. A major Healthcare Provider was faced with low employee morale, high turnover, and interdepartmental power struggles when they turned to NBRI for assistance. A standard NBRI employee survey instrument was deployed, the data collected, and the root cause analyses conducted. Weaknesses (defined as normative scores below the National Average) included below average employee perceptions of compensation, communications, equipment, teamwork, and overall employee performance. Management could easily spend several years and huge sums of money to address each of these weaknesses, one at a time. However, the root cause analyses identified "My supervisor appreciates my input" as the primary, underlying psychological factor affecting the employee population, which if corrected, would increase scores in over 60% of the issues addressed by the employee survey. NBRI proposed several corrective actions, one of which was the following:

    Strategy: "Great Ideas" Program
    1. Employees submit ideas on how to make the company more efficient, cut costs, or increase revenue.
    2. Can be done by paper, email, or via the company's intranet. Intranet is recommended, as it provides a documentation of the person and time the idea is submitted, eliminating potential conflicts.
    3. All ideas will be evaluated.
    4. There will be no limit to the number of ideas selected for merit.
    5. An idea is selected for merit if, in management's sole opinion, it should be implemented.
    6. All employees who submit ideas of merit that are implemented will receive company-wide recognition and a bonus related to the financial impact of the idea on the company.

    Again, based on their employee survey data, several strategies were recommended, but this strategy alone accomplished several goals. First, the root cause was addressed by encouraging feedback and upward communication across the entire organization. Secondly, this strategy became the cornerstone of a recognition program that, while open to all, is awarded only to those who earn it. And thirdly, the company's investment in the program - the bonus - is derived from additional monies that the program itself generates.

    In support of, and perhaps even more important than the total employee population strategy above, a secondary strategy was implemented for supervisors only. Prestige and recognition is afforded to those supervisors who encourage and develop their employees to 'think like management thinks,' in concert with the Great Ideas Program. This takes time, patience, and respect for all ideas on the part of the supervisors, to discuss the ideas submitted by their subordinates in order to train them in seeing the company-wide implications of their ideas. These supervisors, and ultimately, the employees reporting to them, have also attained career advancement, as they have since demonstrated their ability to translate the critical perceptions and attitudes of management into everyday behaviors of subordinates at all levels of the organization.

    This client is in its fifth year with NBRI, and has moved from a poor performer to near best in class.

    In su

    Be Like Intel: Sandisk's Journey From Commodity to Recognized Consumer Brand
    Technology companies often want to emulate Intel’s success in moving from a hidden ingredient inside personal computers to a brand that consumers recognize, value, prefer and pay a premium for. For most, however, that journey represents a task much easier said than done.On the surface, the Intel Inside campaign looks like a simple stroke of genius. Shell out a few million bucks for some well-placed television commercials, and in no time consumers will be insisting that your customers put your name on the outside of their product, right? If only it were that easy. What most people fail to realize is that the remarkable success of the Intel Inside campaign -- or any campaign that seeks to turn a commodity into a recognizable consumer brand -- rests on two very important prin
    nce of the front-line managers, any effective employee incentive program must begin with incentives specific to the supervisor level. Clearly, the factors that motivate supervisors are often different from the factors that motivate the general employee population. Through the root cause analyses, underlying psychological factors that motivate supervisors within a particular business environment are identified, and appropriate incentives are designed to address those factors. NBRI employee survey research has shown that these factors may be related to one or more of the following categories:
    · Career advancement
    · Money
    · Prestige
    · Public recognition

    It is not always the case, then, that employee incentives, particularly at the supervisor level, require extraordinary expenditures by management in order to increase employee performance. While most employee incentive programs include a combination of the categories above, NBRI research has clearly shown that recognition, above all, is the most powerful motivator. A major Healthcare Provider was faced with low employee morale, high turnover, and interdepartmental power struggles when they turned to NBRI for assistance. A standard NBRI employee survey instrument was deployed, the data collected, and the root cause analyses conducted. Weaknesses (defined as normative scores below the National Average) included below average employee perceptions of compensation, communications, equipment, teamwork, and overall employee performance. Management could easily spend several years and huge sums of money to address each of these weaknesses, one at a time. However, the root cause analyses identified "My supervisor appreciates my input" as the primary, underlying psychological factor affecting the employee population, which if corrected, would increase scores in over 60% of the issues addressed by the employee survey. NBRI proposed several corrective actions, one of which was the following:

    Strategy: "Great Ideas" Program
    1. Employees submit ideas on how to make the company more efficient, cut costs, or increase revenue.
    2. Can be done by paper, email, or via the company's intranet. Intranet is recommended, as it provides a documentation of the person and time the idea is submitted, eliminating potential conflicts.
    3. All ideas will be evaluated.
    4. There will be no limit to the number of ideas selected for merit.
    5. An idea is selected for merit if, in management's sole opinion, it should be implemented.
    6. All employees who submit ideas of merit that are implemented will receive company-wide recognition and a bonus related to the financial impact of the idea on the company.

    Again, based on their employee survey data, several strategies were recommended, but this strategy alone accomplished several goals. First, the root cause was addressed by encouraging feedback and upward communication across the entire organization. Secondly, this strategy became the cornerstone of a recognition program that, while open to all, is awarded only to those who earn it. And thirdly, the company's investment in the program - the bonus - is derived from additional monies that the program itself generates.

    In support of, and perhaps even more important than the total employee population strategy above, a secondary strategy was implemented for supervisors only. Prestige and recognition is afforded to those supervisors who encourage and develop their employees to 'think like management thinks,' in concert with the Great Ideas Program. This takes time, patience, and respect for all ideas on the part of the supervisors, to discuss the ideas submitted by their subordinates in order to train them in seeing the company-wide implications of their ideas. These supervisors, and ultimately, the employees reporting to them, have also attained career advancement, as they have since demonstrated their ability to translate the critical perceptions and attitudes of management into everyday behaviors of subordinates at all levels of the organization.

    This client is in its fifth year with NBRI, and has moved from a poor performer to near best in class.

    In s

    Should You Advertise on TV?
    When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.Do you have an advertising plan?Are you working on a firm budget?What are you trying to accomplish with your advertising?Where are you spending your money now?Usually by the 4th question the happy face is one of disappointment.Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not feat
    A major Healthcare Provider was faced with low employee morale, high turnover, and interdepartmental power struggles when they turned to NBRI for assistance. A standard NBRI employee survey instrument was deployed, the data collected, and the root cause analyses conducted. Weaknesses (defined as normative scores below the National Average) included below average employee perceptions of compensation, communications, equipment, teamwork, and overall employee performance. Management could easily spend several years and huge sums of money to address each of these weaknesses, one at a time. However, the root cause analyses identified "My supervisor appreciates my input" as the primary, underlying psychological factor affecting the employee population, which if corrected, would increase scores in over 60% of the issues addressed by the employee survey. NBRI proposed several corrective actions, one of which was the following:

    Strategy: "Great Ideas" Program
    1. Employees submit ideas on how to make the company more efficient, cut costs, or increase revenue.
    2. Can be done by paper, email, or via the company's intranet. Intranet is recommended, as it provides a documentation of the person and time the idea is submitted, eliminating potential conflicts.
    3. All ideas will be evaluated.
    4. There will be no limit to the number of ideas selected for merit.
    5. An idea is selected for merit if, in management's sole opinion, it should be implemented.
    6. All employees who submit ideas of merit that are implemented will receive company-wide recognition and a bonus related to the financial impact of the idea on the company.

    Again, based on their employee survey data, several strategies were recommended, but this strategy alone accomplished several goals. First, the root cause was addressed by encouraging feedback and upward communication across the entire organization. Secondly, this strategy became the cornerstone of a recognition program that, while open to all, is awarded only to those who earn it. And thirdly, the company's investment in the program - the bonus - is derived from additional monies that the program itself generates.

    In support of, and perhaps even more important than the total employee population strategy above, a secondary strategy was implemented for supervisors only. Prestige and recognition is afforded to those supervisors who encourage and develop their employees to 'think like management thinks,' in concert with the Great Ideas Program. This takes time, patience, and respect for all ideas on the part of the supervisors, to discuss the ideas submitted by their subordinates in order to train them in seeing the company-wide implications of their ideas. These supervisors, and ultimately, the employees reporting to them, have also attained career advancement, as they have since demonstrated their ability to translate the critical perceptions and attitudes of management into everyday behaviors of subordinates at all levels of the organization.

    This client is in its fifth year with NBRI, and has moved from a poor performer to near best in class.

    In s

    Communicating Value
    Abstract: People buy for their reasons, not yours. This article covers the key elements that prospects want to hear you talk about.Always, but especially during lean times, effective sales professionals know the importance of communicating value.Budgets – if they ever were discretionary – are tighter. Business customers are being asked to do more with less. Decisions are increasingly less on WHERE to spend the money and more on WHY we need to spend the money.Value is the customer’s perception of your worth, excellence, usefulness, or importance with respect to them or their business. Value addresses the customer’s question, “What can this person or company do for me?”Even spending time on the phone with you must return something of value to the custome
    , or increase revenue.
    2. Can be done by paper, email, or via the company's intranet. Intranet is recommended, as it provides a documentation of the person and time the idea is submitted, eliminating potential conflicts.
    3. All ideas will be evaluated.
    4. There will be no limit to the number of ideas selected for merit.
    5. An idea is selected for merit if, in management's sole opinion, it should be implemented.
    6. All employees who submit ideas of merit that are implemented will receive company-wide recognition and a bonus related to the financial impact of the idea on the company.

    Again, based on their employee survey data, several strategies were recommended, but this strategy alone accomplished several goals. First, the root cause was addressed by encouraging feedback and upward communication across the entire organization. Secondly, this strategy became the cornerstone of a recognition program that, while open to all, is awarded only to those who earn it. And thirdly, the company's investment in the program - the bonus - is derived from additional monies that the program itself generates.

    In support of, and perhaps even more important than the total employee population strategy above, a secondary strategy was implemented for supervisors only. Prestige and recognition is afforded to those supervisors who encourage and develop their employees to 'think like management thinks,' in concert with the Great Ideas Program. This takes time, patience, and respect for all ideas on the part of the supervisors, to discuss the ideas submitted by their subordinates in order to train them in seeing the company-wide implications of their ideas. These supervisors, and ultimately, the employees reporting to them, have also attained career advancement, as they have since demonstrated their ability to translate the critical perceptions and attitudes of management into everyday behaviors of subordinates at all levels of the organization.

    This client is in its fifth year with NBRI, and has moved from a poor performer to near best in class.

    In s

    The Cycle of Change
    While many business professionals understand the Plan-Do-Check-Act (PDCA) cycle as it pertains to process improvement, the model doesn’t work particularly well for dealing with changes in individual or organizational behaviors. However, an alternative model based on Gestalt psychology can be very useful, and consists of four major phases.1. Awareness – Significant change is unlikely to occur if the entity is not aware of the need for change, which is why feedback mechanisms are necessary. Individual performance appraisals, customer satisfaction surveys, and reviews of organizational & process performance metrics are intended to provide opportunities to raise awareness. Unfortunately it’s often only when the individual or organization “hits the wall” that they really become
    am - the bonus - is derived from additional monies that the program itself generates.

    In support of, and perhaps even more important than the total employee population strategy above, a secondary strategy was implemented for supervisors only. Prestige and recognition is afforded to those supervisors who encourage and develop their employees to 'think like management thinks,' in concert with the Great Ideas Program. This takes time, patience, and respect for all ideas on the part of the supervisors, to discuss the ideas submitted by their subordinates in order to train them in seeing the company-wide implications of their ideas. These supervisors, and ultimately, the employees reporting to them, have also attained career advancement, as they have since demonstrated their ability to translate the critical perceptions and attitudes of management into everyday behaviors of subordinates at all levels of the organization.

    This client is in its fifth year with NBRI, and has moved from a poor performer to near best in class.

    In summary, most organizations immediately think of tangible items in relation to employee incentive programs for increasing employee performance. Prizes, trips, money, and other tangible rewards can certainly play a part in an effective employee incentive program, and recognition, alone, can often be seen as nothing more than hollow words. However, by conducting employee surveys, NBRI research has proven that it is often the case that the incentive most motivating to employees or supervisors is primarily psychological in nature, and whether it stems from a desire to play a greater role in the future development of the enterprise (as above), or a desire to improve one's work-life balance, or a desire to see policies executed with fairness throughout the organization, and so forth, it is of utmost importance for employers to first identify the motivational factors that will work best with their human resources, through valid research, and then leverage that information by applying interventions - employee incentive programs - that strike strategically at that root cause.

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