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Casual Articles - Are Gatekeepers Your Ticket To Marketing Success?
Have you stalled out on the job search highway? Have the molehills on the road begun to look like Mount Everest? The truth is everyone stalls out from time to time; everyone takes a misstep once in awhile. The trick is to realize sooner rather than later that what you are doing isn’t working and take steps to get back on tr
Plus it was a whole lot easier and less expensive than going out knocking on doors trying to find clients one at a time.
How do you find gatekeepers?
Look at the associations or membership groups you belong to. Look at your competitors. Look at others in your industry who have the sa
There are criticisms about Six Sigma which say that the methodology is an elitist technique. Through all this, Six Sigma has proven itself to be a highly effective management tool. Most of the incidences of roadblocks to Six Sigma have come from external sources. In the rare events of its failures, they are ultimately deter
If you're entering an exclusive gated community, the gatekeeper is the person who gives you access to that community.
When it comes to marketing, gatekeepers play the same role.
They have the power to give you access to a community of your ideal clients.
And not only can they give you access, they can also give you an implied endorsement. This means those prospective clients will think more highly of you and your business than if they just happened to bump into your marketing on their own.
Pretty powerful stuff.
Here are 3 steps you can use to put this powerful marketing strategy to work for you.
Step 1.
The first step to employing the gatekeeper approach to marketing is to identify organizations, industry associations, businesses, or even individuals who already have as clients or members, large numbers of your ideal clients.
Step 2.
Make sure you have something of value to offer the gatekeeper. You might be able to offer them a free talk or teleseminar for their audience. Or, you could offer them a commission on all sales made to their members or clients. The key is to make sure they get value out of promoting you to their audience.
Step 3.
Approach the gatekeepers on your list with your win-win-win proposal. Let them know what they will get by partnering with you. Let them know what their members or clients will get. And make sure you know what you'll get. Typically what you get is access to their audience, or their promotion of you to their audience.
I used the gatekeeper approach to launch 10stepmarketing and as a result I was able to reach thousands of my ideal clients at no cost to me. It also enabled me to make a profit my first month in business.
Plus it was a whole lot easier and less expensive than going out knocking on doors trying to find clients one at a time.
How do you find gatekeepers?
Look at the associations or membership groups you belong to. Look at your competitors. Look at others in your industry who have the sam
"Market research" is a term that is heard often in the modern world; but what does it actually mean? Essentially, market research is a form of business research which is conducted in order to discover new, or retrieve existing, information and knowledge for a specific purpose. Market research is broader in scope than other
Pretty powerful stuff.
Here are 3 steps you can use to put this powerful marketing strategy to work for you.
Step 1.
The first step to employing the gatekeeper approach to marketing is to identify organizations, industry associations, businesses, or even individuals who already have as clients or members, large numbers of your ideal clients.
Step 2.
Make sure you have something of value to offer the gatekeeper. You might be able to offer them a free talk or teleseminar for their audience. Or, you could offer them a commission on all sales made to their members or clients. The key is to make sure they get value out of promoting you to their audience.
Step 3.
Approach the gatekeepers on your list with your win-win-win proposal. Let them know what they will get by partnering with you. Let them know what their members or clients will get. And make sure you know what you'll get. Typically what you get is access to their audience, or their promotion of you to their audience.
I used the gatekeeper approach to launch 10stepmarketing and as a result I was able to reach thousands of my ideal clients at no cost to me. It also enabled me to make a profit my first month in business.
Plus it was a whole lot easier and less expensive than going out knocking on doors trying to find clients one at a time.
How do you find gatekeepers?
Look at the associations or membership groups you belong to. Look at your competitors. Look at others in your industry who have the sa
What do most companies do when one of their major brands is hit by a price attack?The classic response is “wait and see.” Wait and see if it affects our sales. Wait and see if the competitor can hang in there financially for the long haul. Wait and see if our customers come back after trying the low-priced alternativ
Step 2.
Make sure you have something of value to offer the gatekeeper. You might be able to offer them a free talk or teleseminar for their audience. Or, you could offer them a commission on all sales made to their members or clients. The key is to make sure they get value out of promoting you to their audience.
Step 3.
Approach the gatekeepers on your list with your win-win-win proposal. Let them know what they will get by partnering with you. Let them know what their members or clients will get. And make sure you know what you'll get. Typically what you get is access to their audience, or their promotion of you to their audience.
I used the gatekeeper approach to launch 10stepmarketing and as a result I was able to reach thousands of my ideal clients at no cost to me. It also enabled me to make a profit my first month in business.
Plus it was a whole lot easier and less expensive than going out knocking on doors trying to find clients one at a time.
How do you find gatekeepers?
Look at the associations or membership groups you belong to. Look at your competitors. Look at others in your industry who have the sa
You have seen them everywhere, price stickers, food labels, bumper stickers, product labels, racing decals, warning labels, the list is endless, the self adhesive sticker is an indispensable commercial resource and more importantly a fantastic opportunity to promote and advertise your business image.One of the most c
Step 3.
Approach the gatekeepers on your list with your win-win-win proposal. Let them know what they will get by partnering with you. Let them know what their members or clients will get. And make sure you know what you'll get. Typically what you get is access to their audience, or their promotion of you to their audience.
I used the gatekeeper approach to launch 10stepmarketing and as a result I was able to reach thousands of my ideal clients at no cost to me. It also enabled me to make a profit my first month in business.
Plus it was a whole lot easier and less expensive than going out knocking on doors trying to find clients one at a time.
How do you find gatekeepers?
Look at the associations or membership groups you belong to. Look at your competitors. Look at others in your industry who have the sa
With election season here, raising the minimum wage is a hot topic. This got me to thinking about freelance writers – severely underpaid professionals, in my humble opinion.Freelance writing is a profession where competition is fierce – so much so that many of us work for far below the minimum wage. So, I want to
Plus it was a whole lot easier and less expensive than going out knocking on doors trying to find clients one at a time.
How do you find gatekeepers?
Look at the associations or membership groups you belong to. Look at your competitors. Look at others in your industry who have the same clients you want, but that you don't directly compete with. All are potential gatekeepers to hundreds or even thousands of potential new clients for your business.
Make a list.
Contact them.
Make them a win-win-win proposal. Or brainstorm with them to create a winning partnership.
And watch your business grow easier than you ever thought possible.
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