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Casual Articles - Award Winning Marketing
Here are a few tips on what you should take in consideration before choosing a company to design your logo.1- It’s very important to understand that different design companies offer different kinds of service. If you’re starting a new business or have a small website
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... t
Great leaders surround themselves with great and skillful people. Jim Collins, author of Good to Great, and his team researched what it takes for organizations to achieve greatness. He identified great companies and found that they all had the same kind of leadership. These
Here's the reason. The CEO believes the goal should always be to create advertising that grows his clients' businesses. NOT to create work to win awards.
He wants that to be perfectly clear to everyone he employs.
And you know what, that makes perfect sense to me. If I were one of his clients I certainly would want the team creating my ads to be solely focused on growing my business.
So in his case, I support his decision not to enter awards competitions.
On the other hand, as a marketer, I also believe that awards can be great marketing tools.
Winning an award means your work has been judged superior. It provides a third party endorsement of your product or service.
Let's face it. You can say anything you want about your own products and services. And hopefully most marketers have integrity and don't make big claims their products and services can't support.
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... th
There are many nursing programs available for those of you who would like to establish a career in nursing. First of all, you should ask yourself what type of nursing you want to do. There are many specialties and settings to list but here are some. Hospitals employ the grea
And you know what, that makes perfect sense to me. If I were one of his clients I certainly would want the team creating my ads to be solely focused on growing my business.
So in his case, I support his decision not to enter awards competitions.
On the other hand, as a marketer, I also believe that awards can be great marketing tools.
Winning an award means your work has been judged superior. It provides a third party endorsement of your product or service.
Let's face it. You can say anything you want about your own products and services. And hopefully most marketers have integrity and don't make big claims their products and services can't support.
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... t
Over the years I’ve seen every type of org chart in existence. Some have come and gone only to come again. Every year or two the latest revolutionary thinking in corporate organizational theory spawns a new form of charting. The dynamics of corporate organization are so reve
Winning an award means your work has been judged superior. It provides a third party endorsement of your product or service.
Let's face it. You can say anything you want about your own products and services. And hopefully most marketers have integrity and don't make big claims their products and services can't support.
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... t
At the Repair and Service Center of a well-known technology company, customers are invited to examine and try the latest computers while waiting to collect their current systems.Except for one problem: they don’t have the latest computers on display!Managers in
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... t
Some of you may have seen articles that I have posted challenging those who would degrade the role and status of the terms manager and management. In those articles and comments I said I would post further articles on strategic management. This article is the first of, hopef
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... that's free marketing!
Or you can add copy and the award logo to your website or your sales materials. This adds credibility.
You could even use the award as a reason to host a special promotion for your customers, to thank them for helping you win.
So I encourage you to look around your industry. Find out what awards competitions recognize products or services in your category of business.
And seriously consider entering.
You won't always win ... but when you do, you can use it to generate some great marketing exposure.
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