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Casual Articles - 15 Irrefutable Marketing Proficiencies
Most successfully businesses use one or more 3rd party payment processing services to process their credit card orders on Internet, since this doesn't require to obtain a direct merchant account or to setup expensive ssl certificates. The 3rd party payment processing services handles payment by credit card (and usually can handle checks and other forms of payment as well), and sends the seller a monthly (typically) check or wire transfer, minus various processing fees, which vary from service to service.These 3rd party payment processing solutions give the seller a link to a secure webpage where they can redirect their customers to, for completing the order. While the method has many benefits, it also has disadvantages.Below I would like to make an introduction of the basic term
9. METRICS
I don’t guess how well my business is doing. I have identified and regularly track specific, easy to measure performance indicators. At any point I can assess my progress against my written 90-day, six-month and one-year benchmarks.
10. SYSTEMS
All routine functions of my business are systematic; they are always done the same
Do you have a good hand shake? It’s amazing how many people don’t know how to shake hands properly! There is nothing worse than a cold clammy weak handshake. The other day I shook my friend’s hand and he had no grip at all! It felt like I was shaking hands with a 5 year old girl... so fragile.This shows people that he is not confident! ~which is not good to show people~Remember, People will decide if they like you within 2 seconds of meeting you!A. nice firm grip too strong = too aggressive too weak = submissive, lack of confidence They key to apply enough pressure to make the other feel like they are getting a response out of you.*how to be sexy note* When shaking hands with a nice looking female, use the left hand to lightly touch their elbow and slide down the
You see, marketing is more than just one technique. It’s about becoming proficient at many “little” things. Here is my list of a few of those “little things”. I call them '15 Irrefutable Marketing Proficiencies'. Check to see how many of them you’ve already mastered.
1. PASSION
I’m passionate about why I’m in business. What I do impacts who and what I care about. Performing my regular work activities gives me joy, re-energizes me and is my way of contributing to the world.
2. VISION
I can see where my business will be in the future. I’m excited to undertake the tasks necessary to get there. When I talk about my business people around me become enthusiastic and willingly lend their support.
3. STRATEGY
My business is strategically-driven by a long term plan. I don’t get distracted by “busy work”. All activities are results driven. I evaluate all opportunities based on my strategic plan.
4. CLARITY
I’m clear about who my ideal clients are, what problems I solve for them and how I do it. This clarity allows me to save time, money and energy; I only contact and follow-up with people who want and appreciate my services.
5. UNIQUENESS
What I do and how I do it differentiates me from others and creates “top-of-mind” awareness in my chosen niche. My business is unique so I don’t have competition. Others, who offer similar services, simply provide an opportunity for me to sharpen my skills, outsource overflow work and create strategic alliances.
6. MESSAGE
My introduction easily and powerfully communicates who I am and what I do. My message is clear and memorable even to people who don’t need my services. My introduction is benefit-based, jargon-free, describes my ideal clients, their biggest problem and the solution I provide.
7. IDENTITY
My business identity is an extension of who I am. All aspects of my business – from my business cards, to stationary, to web site, to my personal appearance – present a consistent, attractive image that’s appropriate for my industry.
8. MOMENTUM
My marketing strategies and activities are in line with my strengths and talents. It’s easy for me to promote my business because I love what I do, know the value I create and use only promotional activities I enjoy. I promote my business consistently and continuously and never allow the work I do for clients to break my marketing momentum.
9. METRICS
I don’t guess how well my business is doing. I have identified and regularly track specific, easy to measure performance indicators. At any point I can assess my progress against my written 90-day, six-month and one-year benchmarks.
10. SYSTEMS
All routine functions of my business are systematic; they are always done the same
In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, in terms of delivering value to shareholder investments, or in the ability to attract inwards and foreign direct investments (IDIs and FDIs).A brand refers to the tangible and intangible values of a product, service or place. On their own and in their generic forms; products, services, towns, regions and countries are similar to each other. In a blind test; a thirsty consumer may not be able to spot the difference between Pepsi and Coke, neither will a potential tourist be able to diffe
2. VISION
I can see where my business will be in the future. I’m excited to undertake the tasks necessary to get there. When I talk about my business people around me become enthusiastic and willingly lend their support.
3. STRATEGY
My business is strategically-driven by a long term plan. I don’t get distracted by “busy work”. All activities are results driven. I evaluate all opportunities based on my strategic plan.
4. CLARITY
I’m clear about who my ideal clients are, what problems I solve for them and how I do it. This clarity allows me to save time, money and energy; I only contact and follow-up with people who want and appreciate my services.
5. UNIQUENESS
What I do and how I do it differentiates me from others and creates “top-of-mind” awareness in my chosen niche. My business is unique so I don’t have competition. Others, who offer similar services, simply provide an opportunity for me to sharpen my skills, outsource overflow work and create strategic alliances.
6. MESSAGE
My introduction easily and powerfully communicates who I am and what I do. My message is clear and memorable even to people who don’t need my services. My introduction is benefit-based, jargon-free, describes my ideal clients, their biggest problem and the solution I provide.
7. IDENTITY
My business identity is an extension of who I am. All aspects of my business – from my business cards, to stationary, to web site, to my personal appearance – present a consistent, attractive image that’s appropriate for my industry.
8. MOMENTUM
My marketing strategies and activities are in line with my strengths and talents. It’s easy for me to promote my business because I love what I do, know the value I create and use only promotional activities I enjoy. I promote my business consistently and continuously and never allow the work I do for clients to break my marketing momentum.
9. METRICS
I don’t guess how well my business is doing. I have identified and regularly track specific, easy to measure performance indicators. At any point I can assess my progress against my written 90-day, six-month and one-year benchmarks.
10. SYSTEMS
All routine functions of my business are systematic; they are always done the same
Back in December 2006, I started my Affiliate Project X Experiment.The idea of the experiment was to use the Leech Tactic from the manual to sell Affiliate Project X.At the time, I had already been using the tactic to successfully sell other products as an affiliate. It was, and remains some of the easiest money I have ever made. One campaign in particular makes over $400 a month on less than $25 ad spend and has been live for 4 months without me ever touching it again.That’s my highest ROI campaign using the Leech. I also have dozens of others going that are making between 200-600% ROI.All that to establish that the Leech if one heck of a profitable affiliate method.The entry barrier is ridiculously low and it just becomes a question of repeating the formula as
5. UNIQUENESS
What I do and how I do it differentiates me from others and creates “top-of-mind” awareness in my chosen niche. My business is unique so I don’t have competition. Others, who offer similar services, simply provide an opportunity for me to sharpen my skills, outsource overflow work and create strategic alliances.
6. MESSAGE
My introduction easily and powerfully communicates who I am and what I do. My message is clear and memorable even to people who don’t need my services. My introduction is benefit-based, jargon-free, describes my ideal clients, their biggest problem and the solution I provide.
7. IDENTITY
My business identity is an extension of who I am. All aspects of my business – from my business cards, to stationary, to web site, to my personal appearance – present a consistent, attractive image that’s appropriate for my industry.
8. MOMENTUM
My marketing strategies and activities are in line with my strengths and talents. It’s easy for me to promote my business because I love what I do, know the value I create and use only promotional activities I enjoy. I promote my business consistently and continuously and never allow the work I do for clients to break my marketing momentum.
9. METRICS
I don’t guess how well my business is doing. I have identified and regularly track specific, easy to measure performance indicators. At any point I can assess my progress against my written 90-day, six-month and one-year benchmarks.
10. SYSTEMS
All routine functions of my business are systematic; they are always done the same
Talk to as many consultants as you can before hiring one. Even if you have one person or firm in mind, interview at least a few others as a sort of due diligence. You'll probably find that each interview helps you focus on the issues you're hiring a consult to help resolve.1. Most consultants focus on two areas: cutting costs and raising revenues. What do you see as the relationship between the two functions? Which do you do better?Cost cutting is the consultant's usual expertise. It's what most companies need. Most of these hired outside consultants to take an objective look at organizational charts, value-adding processes and competitive environments. "We spend a lot of time talking to a company's customers, so we understand what they like and don't like," one consultant says. "Wha
7. IDENTITY
My business identity is an extension of who I am. All aspects of my business – from my business cards, to stationary, to web site, to my personal appearance – present a consistent, attractive image that’s appropriate for my industry.
8. MOMENTUM
My marketing strategies and activities are in line with my strengths and talents. It’s easy for me to promote my business because I love what I do, know the value I create and use only promotional activities I enjoy. I promote my business consistently and continuously and never allow the work I do for clients to break my marketing momentum.
9. METRICS
I don’t guess how well my business is doing. I have identified and regularly track specific, easy to measure performance indicators. At any point I can assess my progress against my written 90-day, six-month and one-year benchmarks.
10. SYSTEMS
All routine functions of my business are systematic; they are always done the same
A well-known adage advises that you have only to invent a better mousetrap and the world will beat a path to your door, bearing recognition and riches. Believe me that's poor career advice!If you are content to accept that bit of career counseling, you are likely to end up with a shelf full of unsold traps.Common sense says that inventing a better mousetrap is only the first step toward a successful career. Until potential buyers (i.e. employers) are aware of your mousetrap (i.e. your accomplishments and potential) and decide to choose you as a supplier you will be left waiting for success.Few people are comfortable with promoting themselves. The idea generates a knee-jerk reaction: “I’d be too embarrassed to brag about myself. Besides, my work speaks for itself.” Wrong! Nothi
9. METRICS
I don’t guess how well my business is doing. I have identified and regularly track specific, easy to measure performance indicators. At any point I can assess my progress against my written 90-day, six-month and one-year benchmarks.
10. SYSTEMS
All routine functions of my business are systematic; they are always done the same way and create predictable results every time. Lead generation, follow-up, keeping up clients’ files, tracking important dates, submitting proposals, sales process - I have a system for each one of those activities that allows me to complete them effectively and efficiently.
11. VALUE
I recognize that my clients buy not what I do but the value my work creates. I regularly attend training events and schedule activities that support me in learning fresh, valuable information (in- and outside of my area of expertise) so I become more indispensable to my clients. I’m clear about the value I deliver so I never hesitate to state my fees, recommend my business and ask for the job.
12. TOOLS
My promotional resources are limited so I make them count; they illustrate my expertise and pre-sell my services. All my marketing materials describe my ideal clients, list the problems I solve and communicate the benefits of working with me. I use tools like articles, public presentations, teleclasses, workshops, regularly updated content on my web site, and regularly published newsletter to attract new business and maintain connection with clients and strategic partners.
13. RELATIONSHIPS
I love my clients. I respect who they are and cherish the opportunity to be on their team. I recognize that they are people first and clients next. I strive to learn about their personal lives. I take note of and acknowledge their important dates – like birthdays and anniversaries. I’m there when they need support and celebrate their victories.
14. TEAM
I recognize my weaknesses and that I’m not an expert at everything. To bridge my shortcomings, I surround myself with other experts on whom I can readily call for support or refer clients to. They become my partners and board of advisors and help me grow my business.
15. MINDSET
I recognize that how I think about marketing and selling my services may limit my ability to grow my business. I make a conscious effort to continuously expand my marketing mindset. I look for and learn strategies that allow me to better leverage my unique talents and expertise as my best promotional tools.
That’s the list. Did you keep track of your “score”?
If most of those statements are true for your business - congratulations. But if you realized you’ve got some work to do - don’t despair. There are many ways you can quickly elevate your level of mastery of these proficien
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