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Casual Articles - 5 Secrets to Saving Your Marketing Dollars
You have arrived at your appointment for a job interview two hours early because you didn’t want to be late. Now you have found the place where the company told you they would meet you for the interview but you have time on your hands. What should you do? Go across the street for another cup of coffee to calm your nerves? Read the Good Housekeeping magazine sitting on the table in the lobby? Go to the ladies room and look for makeup smudges?You can use this gift of free time to help prepare yourself for the best interview you have ever had. Here is a list of suggesti
The number one reason why customers don't return to do business with you is not because they don't like you, it is because you let them FORGET about you. Another key to
Many are surprised that Six Sigma refers to their trained experts as “Belts.” There are Green Belts and Black Belts in Six Sigma, referring to a level of training they have achieved. The term Black Belt is not an empty buzzword nor is it a mockery of organized martial arts. Comparing a Six Sigma Black Belt and Martial Arts Black Belt is a revealing exercise.Just like in martial arts, to obtain a Black Belt in Six Sigma requires training that teaches skills and discipline. A Black Belt in both martial arts and Six Sigma is a designation that is not given way or can be bough
Does size really count? Not in this case! Smaller can actually be more effective in the long run! Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars.
By running smaller, less expensive, but routine advertising you can become more effective in the long run. One of the keys to advertising success is REPETITION. So a one time shot with a big ad will not oversell a smaller ad done consistently.
Secret #2 Market to Your Shameless Fans
It costs much less to market to your existing customers than constantly chasing new ones. Yes, you must seek out new customers but your existing customers are easier to reach and can build your profits faster.
Direct your marketing dollars primarily to existing customers and your shameless fans and stop constantly chasing new ones. Yes, you must get new customers and you should not avoid marketing to them. But, if you spend more of your marketing dollars and efforts on the fans who already love you - you will get a greater and faster return on your marketing investment.
Secret #3 Sprinkle Your Database with Bread Crumbs
It always amazes me when I ask my audience members how many of them send a direct mail piece to their existing customers a minimum of 6 times a year. Very few hands go up. And 6 is just a minimum, it should actually be 8 to 10 times a year to be really effective.
The number one reason why customers don't return to do business with you is not because they don't like you, it is because you let them FORGET about you. Another key to y
Accountability – much talked about and little practiced. If your corporate culture doesn’t have a few key behaviors, the discipline of accountability will remain elusive in your organization. These behaviors fall into two basic cultural mandates.The mandates?* Support honesty and respect more than fear.* Value questions as much as answers.First, honesty and respect. If your culture supports this mandate, you’ll see the behaviors listed below in your team.Team members:* Are willing to say “I don’t know.”* Don’t get “beat up” for br
By running smaller, less expensive, but routine advertising you can become more effective in the long run. One of the keys to advertising success is REPETITION. So a one time shot with a big ad will not oversell a smaller ad done consistently.
Secret #2 Market to Your Shameless Fans
It costs much less to market to your existing customers than constantly chasing new ones. Yes, you must seek out new customers but your existing customers are easier to reach and can build your profits faster.
Direct your marketing dollars primarily to existing customers and your shameless fans and stop constantly chasing new ones. Yes, you must get new customers and you should not avoid marketing to them. But, if you spend more of your marketing dollars and efforts on the fans who already love you - you will get a greater and faster return on your marketing investment.
Secret #3 Sprinkle Your Database with Bread Crumbs
It always amazes me when I ask my audience members how many of them send a direct mail piece to their existing customers a minimum of 6 times a year. Very few hands go up. And 6 is just a minimum, it should actually be 8 to 10 times a year to be really effective.
The number one reason why customers don't return to do business with you is not because they don't like you, it is because you let them FORGET about you. Another key to
Perhaps you may not have considered that Plastics have revolutionized the way we live. Many people take all the plastic products we have for granted. Adhesives are another similar substance we use an awful lot of in construction, preventative maintenance and in so many other industries really. Think of all the caulking compounds, glues, tape, gasket compounds and things we rely on in everyday life? And what about the moldings and coatings that we have and the adhesives used in them?Plastics have made millionaires out of people and made billions for large corporations in sal
Direct your marketing dollars primarily to existing customers and your shameless fans and stop constantly chasing new ones. Yes, you must get new customers and you should not avoid marketing to them. But, if you spend more of your marketing dollars and efforts on the fans who already love you - you will get a greater and faster return on your marketing investment.
Secret #3 Sprinkle Your Database with Bread Crumbs
It always amazes me when I ask my audience members how many of them send a direct mail piece to their existing customers a minimum of 6 times a year. Very few hands go up. And 6 is just a minimum, it should actually be 8 to 10 times a year to be really effective.
The number one reason why customers don't return to do business with you is not because they don't like you, it is because you let them FORGET about you. Another key to
Organizations today are facing several challenges and talent management is one of the greatest. According to a poll conducted by OI Partners, Inc., the number one challenge facing the HR profession is leadership development and succession planning. Attracting, developing, and retaining quality talent is more costly and has a greater impact on the bottom-line than ever before. Retiring baby-boomers, the expectations of Gen X and Gen Y employees, and the new definition of “long-term” employment add up to a drastic shift in the way organizations are managing their talent.On
Secret #3 Sprinkle Your Database with Bread Crumbs
It always amazes me when I ask my audience members how many of them send a direct mail piece to their existing customers a minimum of 6 times a year. Very few hands go up. And 6 is just a minimum, it should actually be 8 to 10 times a year to be really effective.
The number one reason why customers don't return to do business with you is not because they don't like you, it is because you let them FORGET about you. Another key to
If you are a sales and marketing professional thinking about initiating a new job search, make sure that you focus on the power of networking. If you work in sales and marketing, you already understand how important the network effect is for getting new business, or finding new prospects. So as you start your job search, use that knowledge to your advantage by developing a very strong networking plan that will multiply the number of opportunities for new positions that come towards you.In the world of networking there are people who know how to do it right and people who
The number one reason why customers don't return to do business with you is not because they don't like you, it is because you let them FORGET about you. Another key to your marketing success is CONSISTENCY!
You work too hard to get customers, so contact them often. Increase the frequency of mail to them. Call them more often. Use email to communicate to them. Implement a referral rewards program. Create offers that up sell or magnify your sale.
To do this you should be collecting the contact information (address, phone and email) of existing customers, prospective customers and even people in elevators. Elevators? Well after all you have a captive audience. Hey, don't underestimate the power of elevator marketing. I was shamelessly marketing my books to the media at the big book expo in the press elevator. Well, I was thrown out of the pressroom and this SHAMELESS MARKETING GURU does not give up easily. My elevator marketing was effective until I finally got a dizzy from going up and down.
Secret #4 Don't believe What They Tell You
You would be surprised at how magazines and newspapers will cut the price of their rate cards if you ask. Business is difficult for many companies these days and some will do anything to save an existing customer or win over new prospective customers.
Look at advertiser rate cards as a guideline to negotiate your best price and seek out FREE media exposure. Don't ever sign a contract without believing you have the BEST and most FAIR offer. Also seek out FREE publicity from them with a special feature story or article about y
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