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Casual Articles - Small Business Marketing Solution - Don't Lose a Maven
So many entrepreneurs that I talk to about customer service tell me that they have great customers service and their customers love them. Yet, when I ask the customers this they often give me a different critique.Are you sure you know that your customers love you? And even if they do what about all those customers who no longer patronize your business do they love you too or did they leave and are never to come back for indeed a different reason. Perhaps a com
It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same - what it stands for, or its personality.Because mavens are such great referral sources, your small business needs to build in mechanisms to help the maven pass on the good word about your services. A critical element in coaxing mavens to keep you on their short-list of companies worthwhile to do business with is to keep in contact with them. An email newsletter is a great vehicle for this. But don’t dilute your Brand in the maven’s mind by sending them junk emails; if they don’t sign up for your newsletter, don’t put them on your newsletter mailing list. Treat them with respect. Remember, they are really looking for value.
When your customer service or sales staff spot a maven, it’s imperative to keep in contact with that person. Letting a maven walk away without making a favorable impression is like letting a dozen sales walk out the door. Don’t do it.
Below are some simple suggestions on what to include in a customer contact form. These are our suggestions; really just a launch pad for you to build upon for your small company’s unique business needs. Make sure you involve Achievers in fine-tuning this form; solicit their input. Integrating staff into the creation of the form causes them to ponder the types of questions mavens ask and how to spot these people. Teach staff that mavens and tire-kickers may sound similar. It’s almost impossible to know in advance which individual will actively tell their friends that your place is a great place to do business and can give them value.
A maven may seem like a tire-kicker; you might get a few false alarms. But once you start dialoguing with this type of individual, you’ll find they are intelligent and if they perceive you really give your customers a good deal then you should be able to win them over.
Remember, the best thing is to put the maven in contact with the owner or a senior sales person; but if you can’t do that, then at a minimum please give them this form and encourage them to fill it out. Or, if they wish, let them fill it out right at the store.
You might even supply an envelope addressed back to your store, with the return postage already paid. We suggest you not skimp on costs here and use a postcard for this survey. Some people don’t like their personal information going out in the postal mail for everybody to see.
OK, here are items to put on your customer contact form:
- Header: (Company Name) Contact Form
- We contact our customers via email with our monthly newsletter and with occasional special offers on __________________ or other interesting news
- We only contact customers with permission. We don’t share your name with anybody else. You can tell us to stop sending you emails at anytime and we will
- You’ll usually receive two (2) emails a month from us.
- Sign up is free.
- _____Yes, I’d like to receive your monthly newsletter
- _____Yes, I’d like to receive other news and offers I’m especially interested in news on:
- Email address: _____
- First Name ____
- Last Name ___
- If you’d like, please tell us a little about your shopping at our store
- How often do you stop by?
- _____ once a day
Do you live in or around the Dallas area? If so, have you heard of a Dallas cleaning service before? Dallas cleaning services are companies that employee trained individuals. These individuals can come into your home or your business and do your cleaning. If you have never hired the services of a Dallas cleaning service before, but you are thinking about doing so, you may be wondering exactly what a Dallas cleaning service can do for you.When it comes to d
Below are some simple suggestions on what to include in a customer contact form. These are our suggestions; really just a launch pad for you to build upon for your small company’s unique business needs. Make sure you involve Achievers in fine-tuning this form; solicit their input. Integrating staff into the creation of the form causes them to ponder the types of questions mavens ask and how to spot these people. Teach staff that mavens and tire-kickers may sound similar. It’s almost impossible to know in advance which individual will actively tell their friends that your place is a great place to do business and can give them value.
A maven may seem like a tire-kicker; you might get a few false alarms. But once you start dialoguing with this type of individual, you’ll find they are intelligent and if they perceive you really give your customers a good deal then you should be able to win them over.
Remember, the best thing is to put the maven in contact with the owner or a senior sales person; but if you can’t do that, then at a minimum please give them this form and encourage them to fill it out. Or, if they wish, let them fill it out right at the store.
You might even supply an envelope addressed back to your store, with the return postage already paid. We suggest you not skimp on costs here and use a postcard for this survey. Some people don’t like their personal information going out in the postal mail for everybody to see.
OK, here are items to put on your customer contact form:
- Header: (Company Name) Contact Form
- We contact our customers via email with our monthly newsletter and with occasional special offers on __________________ or other interesting news
- We only contact customers with permission. We don’t share your name with anybody else. You can tell us to stop sending you emails at anytime and we will
- You’ll usually receive two (2) emails a month from us.
- Sign up is free.
- _____Yes, I’d like to receive your monthly newsletter
- _____Yes, I’d like to receive other news and offers I’m especially interested in news on:
- Email address: _____
- First Name ____
- Last Name ___
- If you’d like, please tell us a little about your shopping at our store
- How often do you stop by?
- _____ once a day
- Header: (Company Name) Contact Form
- We contact our customers via email with our monthly newsletter and with occasional special offers on __________________ or other interesting news
- We only contact customers with permission. We don’t share your name with anybody else. You can tell us to stop sending you emails at anytime and we will
- You’ll usually receive two (2) emails a month from us.
- Sign up is free.
- _____Yes, I’d like to receive your monthly newsletter
- _____Yes, I’d like to receive other news and offers I’m especially interested in news on:
- Email address: _____
- First Name ____
- Last Name ___
- If you’d like, please tell us a little about your shopping at our store
- How often do you stop by?
- _____ once a day
- Header: (Company Name) Contact Form
- We contact our customers via email with our monthly newsletter and with occasional special offers on __________________ or other interesting news
- We only contact customers with permission. We don’t share your name with anybody else. You can tell us to stop sending you emails at anytime and we will
- You’ll usually receive two (2) emails a month from us.
- Sign up is free.
- _____Yes, I’d like to receive your monthly newsletter
- _____Yes, I’d like to receive other news and offers I’m especially interested in news on:
- Email address: _____
- First Name ____
- Last Name ___
- If you’d like, please tell us a little about your shopping at our store
- How often do you stop by?
- _____ once a day
- You’ll usually receive two (2) emails a month from us.
- Sign up is free.
- _____Yes, I’d like to receive your monthly newsletter
- _____Yes, I’d like to receive other news and offers I’m especially interested in news on:
- Email address: _____
- First Name ____
- Last Name ___
- If you’d like, please tell us a little about your shopping at our store
- How often do you stop by?
- _____ once a day
- _____ two to four times a week
- _____ once a week
- ______a couple times a month
- _____ other
- Thanks and we look forward to getting to know you better!
There are many different opinions as to whether or not a company needs to hire the absolute best "A-Player" talent for every single position listed on a corporate org. chart. That said, most CEOs believe their company will perform better if the executive team is populated with the absolute best "A-Player" executive talent available. Unfortunately, many companies actually fail in their attempts to hire the best possible executive talent. When this failure occurs, ikickers may sound similar. It’s almost impossible to know in advance which individual will actively tell their friends that your place is a great place to do business and can give them value.
A maven may seem like a tire-kicker; you might get a few false alarms. But once you start dialoguing with this type of individual, you’ll find they are intelligent and if they perceive you really give your customers a good deal then you should be able to win them over.
Remember, the best thing is to put the maven in contact with the owner or a senior sales person; but if you can’t do that, then at a minimum please give them this form and encourage them to fill it out. Or, if they wish, let them fill it out right at the store.
You might even supply an envelope addressed back to your store, with the return postage already paid. We suggest you not skimp on costs here and use a postcard for this survey. Some people don’t like their personal information going out in the postal mail for everybody to see.
OK, here are items to put on your customer contact form:
You can throw out most of the management ideas you find in colleges, graduate schools, company training programs, and the like if you’ll do just one, incredibly simple thing:PAY YOUR PEOPLE EXCEPTIONALLY WELL.Management advocates have it backwards, you see.Their pet saying is that the art of management is getting average people to perform exceptionally well.What they leave off is a small tag line. Let me provide you with the entire phrase:ncourage them to fill it out. Or, if they wish, let them fill it out right at the store.
You might even supply an envelope addressed back to your store, with the return postage already paid. We suggest you not skimp on costs here and use a postcard for this survey. Some people don’t like their personal information going out in the postal mail for everybody to see.
OK, here are items to put on your customer contact form:
Franchise business opportunities are expanding rapidly. If you look at the most famous franchise in existence today is the McDonald’s corporation. McDonalds has established itself around the world and is one of the leading business organizations. Opportunities in franchising continue to develop as the franchise industry develops.What is a franchise?Information on the Franchise BusinessA franchise is a mirror image of an original business idea. only contact customers with permission. We don’t share your name with anybody else. You can tell us to stop sending you emails at anytime and we will
Of course, you don’t need to limit distribution of this form to mavens, only! Once you build a newsletter or any other type of contact vehicle into your company’s marketing Package, you’ll want to frequently keep your Brand in front of your customers and prospects.
© 2006 Marketing Hawks
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