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Casual Articles - To Market or Not To Market: The Double-Edged Sword of Self-Promotion
Why More People Are Purchasing Fake Gucci Watches Than Ever Before
In our society today, there is no question that everything is becoming more and more expensive over time. After paying off bills, college tuition for the kids and gas anymore, who has the money to spend on an expensive Gucci watch? Although worth the price, you can expect to pay anywhere from several hundred dollars to thousands of dollars on a Gucci watch.Many of us are not willing to drop that kind of money for an accessory that is not needed. However, with continuous advances in authentic jewelry crafting, the craftsmanship of rep
came across a section about the fine line between the need for marketIn our society today, there is no question that everything is becoming more and more expensive over time. After paying off bills, college tuition for the kids and gas anymore, who has the money to spend on an expensive Gucci watch? Although worth the price, you can expect to pay anywhere from several hundred dollars to thousands of dollars on a Gucci watch.Many of us are not willing to drop that kind of money for an accessory that is not needed. However, with continuous advances in authentic jewelry crafting, the craftsmanship of rep
Joint Ventures: The Power of Partnership
When two people join forces, there's a certain synergy that takes place, that's why many ebusiness folks are seeking out joint ventures. What IS a joint venture (JV for short) you ask? Basically it's when you agree to form a partnership and jointly promote someone.== BENEFITS OF JV ==Here are some benefits you can realize from forming joint venture.1. EXPOSURE: You can instantly "double" the exposure of your products and services by tapping into each other's built-in audiences, business relationships, and mail lists.Have you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketi
When two people join forces, there's a certain synergy that takes place, that's why many ebusiness folks are seeking out joint ventures. What IS a joint venture (JV for short) you ask? Basically it's when you agree to form a partnership and jointly promote someone.== BENEFITS OF JV ==Here are some benefits you can realize from forming joint venture.1. EXPOSURE: You can instantly "double" the exposure of your products and services by tapping into each other's built-in audiences, business relationships, and mail lists.
Factual Employment Screening Part 2
An Employment Screening OutlinePolicy DevelopmentA policy of Factual Employment Screening; Personality Evaluation/testing; and/or Drug Testing should be developed and embedded into the core policy manual rather than exist as a supplement or bulletin policy. This avoids any “after the fact” ramifications, should the policy be challenged under discriminatory theories.The policy should have an effective date, and if the corporate philosophy is for “purification” of existing staff, then a policy implementation should be eviden
f people thinking you weren’t successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketAn Employment Screening OutlinePolicy DevelopmentA policy of Factual Employment Screening; Personality Evaluation/testing; and/or Drug Testing should be developed and embedded into the core policy manual rather than exist as a supplement or bulletin policy. This avoids any “after the fact” ramifications, should the policy be challenged under discriminatory theories.The policy should have an effective date, and if the corporate philosophy is for “purification” of existing staff, then a policy implementation should be eviden
How To Realistically Set Your Fees - Part 2
Effect of Expenses The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per hour. Now we need to take into account the expenses of running a business and see where those put our hourly rate. Most costs fall into three general categories: business and office expenses; salary and personal taxes; and, benefits and profit margin. In this article, we will concentrate on th
hat you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketEffect of Expenses The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per hour. Now we need to take into account the expenses of running a business and see where those put our hourly rate. Most costs fall into three general categories: business and office expenses; salary and personal taxes; and, benefits and profit margin. In this article, we will concentrate on th
What Business Are You In?
“What business are you in?” This is common question heard from local chambers to networking events throughout the country. Standard replies include manufacturing, production, retail, sales or professional services.However, even though most companies’ successes are the result of their employees’ efforts, employees are not considered part of the business. The focus is the outcomes of their efforts and not the individuals producing those very same outcomes.In the Spring of 2001, Jack Welch, now retired CEO and President of Genera
ing and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for market“What business are you in?” This is common question heard from local chambers to networking events throughout the country. Standard replies include manufacturing, production, retail, sales or professional services.However, even though most companies’ successes are the result of their employees’ efforts, employees are not considered part of the business. The focus is the outcomes of their efforts and not the individuals producing those very same outcomes.In the Spring of 2001, Jack Welch, now retired CEO and President of Genera
Stewardship Is More Than A Thank You
Not too long ago, people in the fundraising community, would peg stewardship as the thank you letter that was sent to a donor upon receipt of a gift. A form letter with an unrecognized signature, stuffed into a #10 standard envelope and run through the postage machine. In many fundraising shops the gift information would be logged into a donor database and that would be it until the charity went looking for the next gift from the donor.A production line approach with little in the way of personalization, little in the way of sharing t
came across a section about the fine line between the need for marketing and not wanting to look like you NEED business.Not too long ago, people in the fundraising community, would peg stewardship as the thank you letter that was sent to a donor upon receipt of a gift. A form letter with an unrecognized signature, stuffed into a #10 standard envelope and run through the postage machine. In many fundraising shops the gift information would be logged into a donor database and that would be it until the charity went looking for the next gift from the donor.A production line approach with little in the way of personalization, little in the way of sharing t
It struck a cord with me because I remember being stumped a few years ago, when a photographer I met at a networking function asked me, “So, if you’re such a marketing expert and you help people attract all the clients
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