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Casual Articles - 28 Offline Publicity Ideas
Structuring Your Business
Basic business types include:Sole proprietor: This is the oldest and simplest form of business there is. A single person launches a business that may or may not have employees, a storefront, etc. The advantage of a sole proprietorship is simplicity. All business income and expenses are reported as schedules on your personal income tax. The drawback is that there is no separation between you and the business. If the business owes money or is found liable for any damages, you are personally responsible. It is entirely possible that a business mishap could ruin your personal finances.Partnership: Same as the sole proprietor except with two or more people. Here again, simplicity is t
means conclusive, this list will hopefullyBasic business types include:Sole proprietor: This is the oldest and simplest form of business there is. A single person launches a business that may or may not have employees, a storefront, etc. The advantage of a sole proprietorship is simplicity. All business income and expenses are reported as schedules on your personal income tax. The drawback is that there is no separation between you and the business. If the business owes money or is found liable for any damages, you are personally responsible. It is entirely possible that a business mishap could ruin your personal finances.Partnership: Same as the sole proprietor except with two or more people. Here again, simplicity is t
Lessons Learned from Both Sides of the Digital Divide
I have learned some important lessons from my experience on both sides of the digital divide – as a peddler of technology services and as a client of technology providers. In the new world of the Web and E-commerce opportunities these lessons are even more important to keep in mind:1. The first wave of Internet investment was driven by fear and greed.2. Current e-business plans require more than a bright idea and a high "burn rate".3. Success requires a strategy and a plan before jumping into action.4. People and supporting processes are always more important than the technology.5. Cool technology is a distraction, focus on the business objectives - sales increases, cost reductions, servic
There are a number of inexpensive, or even free, ways to promote your business, organization, ministry or group, both online and off. In no particular order, and by no means conclusive, this list will hopefully I have learned some important lessons from my experience on both sides of the digital divide – as a peddler of technology services and as a client of technology providers. In the new world of the Web and E-commerce opportunities these lessons are even more important to keep in mind:1. The first wave of Internet investment was driven by fear and greed.2. Current e-business plans require more than a bright idea and a high "burn rate".3. Success requires a strategy and a plan before jumping into action.4. People and supporting processes are always more important than the technology.5. Cool technology is a distraction, focus on the business objectives - sales increases, cost reductions, servic
Unique Selling Proposition - Know Yourself and Stand Out
As a business coach I work with a wide variety of people. My clients come from diverse backgrounds, have a multitude of talents, operate in a broad range of business models, and talk about their successes very differently. It is from these distinctions that powerful strategies are born.The reasons that professionals choose to work with a business coach stem from an assorted array of issues that include: a lack of happiness at work, a frustration in trying to motivate others, and a struggle to attract new business. While individual and organizational challenges come in many shapes and sizes, the key to solving them often lies in the ability to identify and address uniqueness.THE BEAUTY OF UNIQUENESSWhen yo
free, ways to promote your business, organization, ministry or group, both online and off. In no particular order, and by no means conclusive, this list will hopefullyAs a business coach I work with a wide variety of people. My clients come from diverse backgrounds, have a multitude of talents, operate in a broad range of business models, and talk about their successes very differently. It is from these distinctions that powerful strategies are born.The reasons that professionals choose to work with a business coach stem from an assorted array of issues that include: a lack of happiness at work, a frustration in trying to motivate others, and a struggle to attract new business. While individual and organizational challenges come in many shapes and sizes, the key to solving them often lies in the ability to identify and address uniqueness.THE BEAUTY OF UNIQUENESSWhen yo
Climbing Up the Ladder as a Professional in Copywriting
There are individuals who are naturally born with creative hands. Some may not but aspires to be a writer in the complex world of advertising. If you belong to those who do not have innate gift for writing yet dreams of becoming a good copywriter, you can do so and work like a pro.All you need to have is the willingness to become professional in copywriting and some of the following:Degree.It will be an advantage on your part if you have a degree which is somehow related to writing – like journalism or communication courses. Having so, you will have a grasp of what field of work you are entering. If you have not been so serious with your college degree, then it is about time to put importance into it and
nization, ministry or group, both online and off. In no particular order, and by no means conclusive, this list will hopefullyThere are individuals who are naturally born with creative hands. Some may not but aspires to be a writer in the complex world of advertising. If you belong to those who do not have innate gift for writing yet dreams of becoming a good copywriter, you can do so and work like a pro.All you need to have is the willingness to become professional in copywriting and some of the following:Degree.It will be an advantage on your part if you have a degree which is somehow related to writing – like journalism or communication courses. Having so, you will have a grasp of what field of work you are entering. If you have not been so serious with your college degree, then it is about time to put importance into it and
Computer Consulting: 3 Questions To Ask Your Clients
From a customer service perspective, you can ask your computer consulting clients three questions that will explode the growth of your company.Question Number One:“How Can We Improve the Level of Service That We Provide Your Company?”Ask your computer consulting clients this question on a regular basis; at least a couple times a year. You will be amazed at the type of suggestions they give you.They will tell you some things you’ll be able to implement without charging them another nickel or penny more because they’re simple no-brainer kind of things. For example, “Could you send us an email reminder the day before you’re coming in?” Obviously you don’t have to charge for something like that.
nd off. In no particular order, and by no means conclusive, this list will hopefullyFrom a customer service perspective, you can ask your computer consulting clients three questions that will explode the growth of your company.Question Number One:“How Can We Improve the Level of Service That We Provide Your Company?”Ask your computer consulting clients this question on a regular basis; at least a couple times a year. You will be amazed at the type of suggestions they give you.They will tell you some things you’ll be able to implement without charging them another nickel or penny more because they’re simple no-brainer kind of things. For example, “Could you send us an email reminder the day before you’re coming in?” Obviously you don’t have to charge for something like that.
Shtick Only Goes So Far
I loathe the word “shtick.”So, I did some research to figure out what it really means. And I discovered two facts:1. The word shtick is defined as “A characteristic attribute, talent, gimmick or trait that is helpful in securing recognition or attention.”2. The word shtick is derived from the Yiddish term shtik, which means “piece or routine.”Your “thing.” Your “hook.”Your shtick.Now, does that mean shtick is bad?Not necessarily.See, it’s not that shtick is bad. It just…Shtick isn’t enough. Shtick needs substance. Shtick doesn’t sustain you. Shtick only sells temporarily.Sure, shtick is catchy and cool and clever and fun
means conclusive, this list will hopefully help you put your little gray cells to work and serve as a springboard for your own brainstorming session.I loathe the word “shtick.”So, I did some research to figure out what it really means. And I discovered two facts:1. The word shtick is defined as “A characteristic attribute, talent, gimmick or trait that is helpful in securing recognition or attention.”2. The word shtick is derived from the Yiddish term shtik, which means “piece or routine.”Your “thing.” Your “hook.”Your shtick.Now, does that mean shtick is bad?Not necessarily.See, it’s not that shtick is bad. It just…Shtick isn’t enough. Shtick needs substance. Shtick doesn’t sustain you. Shtick only sells temporarily.Sure, shtick is catchy and cool and clever and fun
1. Write, or find a writer, to create an original skit
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