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Casual Articles - Positioning: The Ultimate Marketing Technique
Do Your Employees Really Enjoy Working For You?
Did you know that 95% of pharmaceutical employees respond favorably when asked about their product and services at their organization? (source: TrainingMag Aug/06).What are the key reasons why employees leave?The 10 most frequently mentioned issues that employees say companies do poorly are:• Poor management--uncaring and unprofessional managers; overworking staff; no respect, not listening, putting people into the wrong seats on the bus; speed over quality; poor manager selection processes.• Lack of career growth and advancement opportunities--no "perceivable" career paths; not posting job openings or filling from within; favoritism or unfair promotions.• Poor communications--problems communicating top-down and between departments; after mergers; between facilities.• Pay--paid under-market or less than contributions warrant; pay inequities; slow raises
ou may already Did you know that 95% of pharmaceutical employees respond favorably when asked about their product and services at their organization? (source: TrainingMag Aug/06).What are the key reasons why employees leave?The 10 most frequently mentioned issues that employees say companies do poorly are:• Poor management--uncaring and unprofessional managers; overworking staff; no respect, not listening, putting people into the wrong seats on the bus; speed over quality; poor manager selection processes.• Lack of career growth and advancement opportunities--no "perceivable" career paths; not posting job openings or filling from within; favoritism or unfair promotions.• Poor communications--problems communicating top-down and between departments; after mergers; between facilities.• Pay--paid under-market or less than contributions warrant; pay inequities; slow raises
What Irritates You?
I just finished reading a powerful book The Profitable Power of Purpose in which the author Ian Percy (www.IanPercy.com) states “If your customers were not irritated, they would not even be your customers.” How true it is! In 1978, I ran an ad in a New York City newspaper, “Organizing consultant can help you make better use of time and space” and launched a 25+ year business which is still going strong. Obviously there were, and still are lots of people irritated about their lack of time and space, because now there is an entire industry devoted to helping people solve that irritation. A recent TV show said home storage alone is a $3+ billion industry.I would love to know “What irritates you?” Not just about getting organized and being productive, but about life in general? And in the interest of providing better service to our customers,
If you’ve ever taken one of those “Marketing 101” classes, you may already I just finished reading a powerful book The Profitable Power of Purpose in which the author Ian Percy (www.IanPercy.com) states “If your customers were not irritated, they would not even be your customers.” How true it is! In 1978, I ran an ad in a New York City newspaper, “Organizing consultant can help you make better use of time and space” and launched a 25+ year business which is still going strong. Obviously there were, and still are lots of people irritated about their lack of time and space, because now there is an entire industry devoted to helping people solve that irritation. A recent TV show said home storage alone is a $3+ billion industry.I would love to know “What irritates you?” Not just about getting organized and being productive, but about life in general? And in the interest of providing better service to our customers,
Stop Copying Your Competitors Marketing and Start Considering Your Customer
Have you ever noticed that many businesses in the same sub sector or industry all have basically the same types of marketing? And as a customer does it ever turn you off? Do you ever feel like they are all just trying to get your money and trick you into buying from them when they are really all the same? Of course you probably chose one company over another and had a good reason why however, do you ever stop and wonder why they all have the exact same marketing?As a business person yourself to you ever wonder why any company would ever do this? Some people say they do it because it works and yet why would you want to subscribe to an Industries Association Norm and run red line on the same track, using the same car, under the same rules as everyone else? If it works that makes sense, but if you are only doing as well assured competitors and that is not good enough.It is time to stop co
taken one of those “Marketing 101” classes, you may already Have you ever noticed that many businesses in the same sub sector or industry all have basically the same types of marketing? And as a customer does it ever turn you off? Do you ever feel like they are all just trying to get your money and trick you into buying from them when they are really all the same? Of course you probably chose one company over another and had a good reason why however, do you ever stop and wonder why they all have the exact same marketing?As a business person yourself to you ever wonder why any company would ever do this? Some people say they do it because it works and yet why would you want to subscribe to an Industries Association Norm and run red line on the same track, using the same car, under the same rules as everyone else? If it works that makes sense, but if you are only doing as well assured competitors and that is not good enough.It is time to stop co
Earn Money at Home by Finding Credit Solutions for Others
Each day people are looking for a way to earn money at home. Sometimes it is in addition to a regular job, or as a main source of income. The opportunities are unlimited in finding home employment today. A home-based business is not dependent on a person's location or prior experience. By searching for yourself through the various online offerings, you will be able to find a way to earn money at home based on your individual skills and interests. There are also many companies that offer training for a home based business. Finding Credit Solutions for Others Finding credit solutions for others and money brokering are effectual ways to earn money while working at home. You would be able to work full or part time as your time and schedule allows. By providing this kind of service you will be able to expand business by receiving referrals from satisfied clients and by advert
ose “Marketing 101” classes, you may already Each day people are looking for a way to earn money at home. Sometimes it is in addition to a regular job, or as a main source of income. The opportunities are unlimited in finding home employment today. A home-based business is not dependent on a person's location or prior experience. By searching for yourself through the various online offerings, you will be able to find a way to earn money at home based on your individual skills and interests. There are also many companies that offer training for a home based business. Finding Credit Solutions for Others Finding credit solutions for others and money brokering are effectual ways to earn money while working at home. You would be able to work full or part time as your time and schedule allows. By providing this kind of service you will be able to expand business by receiving referrals from satisfied clients and by advert
Managing After Downsizing
So, you survived the downsizing. Your company did something that will probably show minimal, if any, return -- and will make your job as a manager a living hell. Your life has changed dramatically. People on your staff are frightened, fearful that they may be next to go. They will lie low hoping that they can be spared the next swing of the ax. (You may be feeling the same thing as well.) Teamwork will decrease as people begin to view the person next to them as a threat to that increasingly scarce resource -- a job.At the same time, you will be encouraged to build a strong work unit capable of handling the challenges -- you know the drill. Your financial targets will get higher. You will find that everyone is expected to do more with less. Hours and stress will undoubtedly increase. Welcome to the new world of management.You have a choice. You can give in to the strong temptation to say “w
101” classes, you may already So, you survived the downsizing. Your company did something that will probably show minimal, if any, return -- and will make your job as a manager a living hell. Your life has changed dramatically. People on your staff are frightened, fearful that they may be next to go. They will lie low hoping that they can be spared the next swing of the ax. (You may be feeling the same thing as well.) Teamwork will decrease as people begin to view the person next to them as a threat to that increasingly scarce resource -- a job.At the same time, you will be encouraged to build a strong work unit capable of handling the challenges -- you know the drill. Your financial targets will get higher. You will find that everyone is expected to do more with less. Hours and stress will undoubtedly increase. Welcome to the new world of management.You have a choice. You can give in to the strong temptation to say “w
How To Build A Successful Consulting Business, Part 2
With layoffs and downsizing becoming more and more frequent in today’s job market an increasing number of people are parlaying their experience and know-how into a small consulting practice. Consulting can be a wonderful and fulfilling field but to be successful you have to be much more than a well-paid business advisor.In part 1 we covered how to set up, market, and qualify leads for your consulting business. In part 2 we will cover how to write proposals, contracts, and build better relations with your clients.Once you’ve met with a prospect, identified problems, and convinced the prospect that you have something to offer, you will try to sell him or her specific solutions. Your solutions should be presented in a proposal that, if the client accepts it, forms the basis of the contract. Knowing how to write a good proposal is one of the most important things a consultant must know to succ
ou may already know the “5 P’s” of marketing:With layoffs and downsizing becoming more and more frequent in today’s job market an increasing number of people are parlaying their experience and know-how into a small consulting practice. Consulting can be a wonderful and fulfilling field but to be successful you have to be much more than a well-paid business advisor.In part 1 we covered how to set up, market, and qualify leads for your consulting business. In part 2 we will cover how to write proposals, contracts, and build better relations with your clients.Once you’ve met with a prospect, identified problems, and convinced the prospect that you have something to offer, you will try to sell him or her specific solutions. Your solutions should be presented in a proposal that, if the client accepts it, forms the basis of the contract. Knowing how to write a good proposal is one of the most important things a consultant must know to succ
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