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Casual Articles - Are You Suffering From Wide Net Syndrome?
In the past, the saying has always been “don’t underestimate the power of branding” but now the best advice seems to be “don’t underestimate the power of women!” Ignore it at your peril.If statistics out of the US are any guide for the rest of the world to follow, and in
I pointed out how very different I was from my father and asked how we could possibly be lumped into the same target group for mark
Happy customers are the lifeblood of every successful business. The secret to getting and keeping such customers is to have an H.C.A.P involving both customers and retail sales team members. This Plan can work for you. It's well worth a three month trial in your business.
always buy specific demographic groups.
One demographic group that was fairly common was "Adults aged 25-54 years old."
Now, I didn't know nearly as much about marketing back then ...
But even as a twenty-something-year-old, this did not make very much sense to me.
Why?
Because at the time, both my father and I fit into this category.
I was on the very young end and he was on the older end, but we BOTH fit into this demographic group.
I remember mentioning this to one of my radio sales reps.
I pointed out how very different I was from my father and asked how we could possibly be lumped into the same target group for mark
Being unemployed is certainly a setback to your career but it isn’t something you can’t handle successfully.I've been laid off twice in my career so I know the feeling of getting the rug pulled out from underneath you when you become unemployed.Being unemployed bec
One demographic group that was fairly common was "Adults aged 25-54 years old."
Now, I didn't know nearly as much about marketing back then ...
But even as a twenty-something-year-old, this did not make very much sense to me.
Why?
Because at the time, both my father and I fit into this category.
I was on the very young end and he was on the older end, but we BOTH fit into this demographic group.
I remember mentioning this to one of my radio sales reps.
I pointed out how very different I was from my father and asked how we could possibly be lumped into the same target group for mark
As usual, there are errors/missteps to be expected. Just part of the normal job hunting/career seeking activity. Don't get discouraged, just keep on moving forward everyday.Most of us have taken jobs without much thought about where they will lead to in the future. It
But even as a twenty-something-year-old, this did not make very much sense to me.
Why?
Because at the time, both my father and I fit into this category.
I was on the very young end and he was on the older end, but we BOTH fit into this demographic group.
I remember mentioning this to one of my radio sales reps.
I pointed out how very different I was from my father and asked how we could possibly be lumped into the same target group for mark
When you are getting started it's so hard to understand the integral role packaging has to play in marketing and selling your product. Put simply, it’s one of the most important product decisions you will have to make. There is a universe of packaging suppliers, materials and ev
I was on the very young end and he was on the older end, but we BOTH fit into this demographic group.
I remember mentioning this to one of my radio sales reps.
I pointed out how very different I was from my father and asked how we could possibly be lumped into the same target group for mark
Citibank is one of the leading banks worldwide. It is now planning to expand its credit card business to Asia Pacific area. There are surely threats in that market, but there are also excellent opportunities. In this article I will analyze the Citibank as a brand and will discus
I pointed out how very different I was from my father and asked how we could possibly be lumped into the same target group for marketing purposes.
Not only were our tastes in music and radio listening habits completely opposite, but our lifestyles were different, our buying habits were different, you name it ... it was different!
Just think for a minute about your father and I think you'll get the picture.
This is just one example of Wide Net Syndrome.
And it is a fairly common problem among small business owners.
It's when they don't clearly define who their ideal clients are.
They may not pick a group like Adults aged 25 to 54, but they do pick groups like 'business people,' 'women' or 'overweight adults.'
When you pick such a broad
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