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Casual Articles - Preaching to the Converted: Keeping the Conversion Process Going
Last month I talked about keeping your quality improvement changes in place— using a manual that you develop of SOP’s, standard operating procedures. By the way, if you missed that issue, you can find it on my website, and seve
As they always say “It’s not what you know, it’s who you know.”Of course just knowing people doesn’t necessarily get you the job, or the promotion, or the contract you wanted, but it certainly can help; so long as peo
In the service industry, once you've got a client, he or she is yours to lose. That means that unless you screw something up, they'll remain as a client for as long as there is a need for your services. But it's also your job to continue to sell to them by providing the best service possible and making sure the results are more than merely satisfactory.
Cultivating your Clients
Providing quality services can net you far more than just an ongoing contract, it can also provide great word-of-mouth leading to scores of referrals, which is the most lucrative form of marketing. What you say about yourself is not nearly as important as what others are saying about
About five years ago, my wife and I bought a new car to replace my aging college jalopy. We used every resource we had to bring the price down to where we could afford it: credit card points you could apply to vehicles, an employee
In the service industry, once you've got a client, he or she is yours to lose. That means that unless you screw something up, they'll remain as a client for as long as there is a need for your services. But it's also your job to continue to sell to them by providing the best service possible and making sure the results are more than merely satisfactory.
Cultivating your Clients
Providing quality services can net you far more than just an ongoing contract, it can also provide great word-of-mouth leading to scores of referrals, which is the most lucrative form of marketing. What you say about yourself is not nearly as important as what others are saying abou
The barcode, generally called the Universal Product Code, has been in use in America since the 1970s. There are several patterns of codes including dots, concentric circles, and hidden images. As barcodes are very useful in trackin
Cultivating your Clients
Providing quality services can net you far more than just an ongoing contract, it can also provide great word-of-mouth leading to scores of referrals, which is the most lucrative form of marketing. What you say about yourself is not nearly as important as what others are saying abou
Political Economy is the study of social relations, particularly the power relations, that mutually constitute the production, distribution, and consumption of resources. In the 20th century there has been a sharp rise in the media
Cultivating your Clients
Providing quality services can net you far more than just an ongoing contract, it can also provide great word-of-mouth leading to scores of referrals, which is the most lucrative form of marketing. What you say about yourself is not nearly as important as what others are saying abou
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether yo
Cultivating your existing clients can result in a great source of new clients. This is also true in retail. Anytime you sell a product, name and contact information can be gathered and used to cultivate that contact, providing a means to deliver additional information about your products, offer, etc.
Once a customer has bought from you; there is a good chance he or she will buy from you again, provided that the experience was positive. If you don't do any follow up, there is a good chance that you’ll miss the boat the next time that customer needs your product.
So while conversions are the endpoint of a single process, with proper cultivation, follow-up and relationship building, the end of one conversion will result in many more to follow.
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